First and foremost, get your website content right. Make sure it is easily read by both humans and search engines. An essential variable applied by Search Engines in the way in which they rank websites is based on the relevancy of the content that the search engine is indexing.
To ensure that the content is being indexed correctly by search engines, it is essential that a number of variables are applied correctly to each article, press release, media announcement, promotional copy or information content that is placed on the website. SEO copywriting techniques should be applied to all content.
Benefit of Optimised Content:
Ensures that your website is identified as a subject matter expert
Creates unique, relevant and superior content
Prevents duplicate content
Encourages correct page architecture
Ensures correct theme alignment of related content
Increases Search Engines Rankings for targeted keywords
Increases traffic to the website