Market Research and Competitor Analysis

Unlock Growth Potential with Comprehensive Data-Driven Market Insights

Our Approach to Your Data-Driven Growth Success

Identifying Your Sweet Spots!

At BlueMagnet, we’re your trusted market research analysts, providing competitive intel to help you understand your market, customers, and competition. Our comprehensive market analysis in business plans empowers you to make informed decisions, optimise your strategies, and stay ahead of the competition.

Consultation: During the initial discovery phase, our market research analysts will seek to deeply understand your business goals and research objectives, ensuring a clear grasp of your needs.

Data Collection: Employing advanced online research methods, our market research analysts will gather relevant and current data and digital marketing trends from diverse online  sources.

Expert Analysis: Our specialised team will then conduct market research through in-depth customer, market or competitor data analysis. They pinpoint emerging search, industry or marketing trends and and competitor positioning intel to extract tailored, actionable insights.

Comprehensive Reporting: We compile these insights into a comprehensive market research report which not only presents data but also uses visuals for clarity. You’ll discover valuable recommendations to inform your strategic decisions.

Our Online Research Analysts are commissioned across various industries to conduct ongoing or annual research and analysis, delivering invaluable insights and strategic guidance for your business.

Our search analysis will delve into the digital landscape and unearth search interest, volume, and trends within your target markets. Our expert analysts categorise keywords by intent and theme, providing you with a tailored keyword strategy. Prioritisation is based on the dual factors of opportunity and competitiveness, ensuring that your online content reaches its full potential and drives results.

Our Customer Persona Profiling takes a deep dive into your target customers’ world, uncovering their preferences, needs, perceptions, and concerns. Through this meticulous process, we craft target personas based on intent and value, equipping you with invaluable insights to shape and refine your strategies for maximum impact.

Our analysis will uncover the true potential of your business with our “Market Size and Geographic Insights”. We specialise in identifying market size opportunities and examining the geographic distribution of search interest. Our comprehensive analysis helps you discover promising growth markets, allowing you to strategically position your business for success.

We excel at Competitor Profiling. We go beyond identifying your competitors; we pinpoint both direct threats and indirect online competitors or opportunities within your target market or territory. Our in-depth analysis equips you with a comprehensive understanding of your competitive landscape, giving you the edge in your industry. We may assesss your competitors’ ratings, reviews, and feedback to help you gauge their reputation and brand sentiment, enabling you to make informed decisions to strengthen your own brand and customer relationships.

Our market research analysts meticulously analyse your competitors’ online presence across various digital platforms. We dissect their online share of voice (SoV) and evaluate their market positioning, providing you with valuable insights to fine-tune your strategies and stand out in the digital realm. We’ll examining your competitors’ market positioning and unique selling propositions, we offer a window into their product and service offerings. This deep dive allows you to refine your own strategies and create a competitive advantage in the marketplace.

Use Cases for Our Research Services

Our research services cater to various use cases, including:

Business Plans: Develop robust business plans backed by data-driven insights.
Feasibility Studies/Research: Determine the feasibility of your ventures with comprehensive research.
New Business Ventures: Launch and expand your business confidently with a strong research foundation.
Marketing Plans: Craft effective marketing strategies rooted in market intelligence.
Digital Marketing Strategies: Optimise your online presence with data-backed digital marketing strategies.
Competitive Tactics: Gain a competitive edge through brand positioning and messaging that resonates with your audience.

Let us be your strategic partner in unlocking the full potential of your business. Contact us today for a consultation and discover how our research services can drive your success.

Why Choose BlueMagnet’s Market Research Services?

Our team comprises of a collective of over 45 years having delivered professional digital marketing research analysis, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all touchpoints. We are have been practicing digital marketing in South Africa for as long as Google and Facebook has been in existence.

Founded in 2007, BlueMagnet proudly carries the reputation as the longest standing SEO Training Company in South Africa – endorsed by the Association for SEO Professionals South Africa (SEOPSA) – having trained some of the top SEO Agencies in South Africa. BlueMagnet was the first accredited South African Training Partner to the Digital Marketing Institute (DMI) in Ireland, having provided the internationally recognised Certified Digital Marketing Professional accreditation to over thousands of students across Africa since 2012. BlueMagnet has been at the forefront of digital training and skills development for the past 12 years, with lecturers and trainers who have hands-on practical experience in digital marketing research, analysis, strategy, UX, SEO, PPC and various other digital channels.

All our Digital Marketing Consultants have achieved outstanding grades in the internationally recognised Professional Digital Marketing Certification through the Digital Marketing Institute (DMI). Our Search Marketers are all Google Ads and Analytics qualified and have also completed SEOPSA’s SEO Professional Certification Program. Our Digital Marketing practitioners continuously enforce and uphold best-practice standards and compliance in digital marketing, ensuring that we adhere to a strict code of ethics and white-hat principles.

Our user-centered design methodology is based on the Human Factors International (HFI) framework which has been perfected over the past 30 Years. Recognised as the global leader in user experience (UX) design, HFI have incorporated best practices across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation.

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent Digital Marketing Experts in South Africa to deliver only the best Digital Marketing Services to serve our valued clients. Our Google specialists draw experience directly from the world’s leading advanced Search Marketing conferences, staying ahead of the latest Google algorithms, search trends, and search marketing tools.

We continuously evaluate available technologies to ensure that we utilise the most accurate and sophisticated digital marketing tools and software to conduct Website, SEO, UX, Google Ads, Content, Social Media, Online Brand Reputation, Sentiment and Analytics Audits; as well as Competitor Analysis; Online Market Research and ongoing Digital Marketing performance benchmarking, optimisation and management.

BlueMagnet partners with only the best web development companies and responsive web design companies, to ensure that your website is planned and development according to the highest standards.

Years Digital Marketing Experience
Top Performing Digital Campaigns
Trained Digital Marketing Professionals
Years SEO & UX Experience

Trusted By:

Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.

Candy Goodman, Founder of Mobitainment

BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.

Tammany Spiess, Angor Properties

BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.

Lourie Holl, Corporate Communications Officer at Softline VIP

In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.

Howard Fox, Marketing Director at Gordon Institute of Business Science (GIBS)

BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.

Andrew Wenger, COO at African Pegmatite

A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!

Paul Mc Intyre, CX Executive at Elingo (Pty) Ltd

Passionate about serving our clients

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