Professional SEO Services

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Our Unique Approach to Ensuring Your SEO Success

Our SEO Methodology is underpinned by taking a deep-dive into understanding your company’s objectives and unique value propositions, supported by in-depth competitor analysis and market research; and a comprehensive SEO Audit to ensure that we identify the sweet spot for delivering results as quickly as possible.

Discovery

We establish the core objectives and explore any challenges that might hinder your company's ability to achieve its objectives.

We gather valuable insights and strategic information to better understand how digital platforms are being leveraged within your organisation.

Research

We conduct extensive competitor analysis, search trends and online market research to understand the best search opportunities.

In-depth keyword analysis and competitor benchmarking allows us to uncover the optimal sweet spot for your SEO Strategy.

Audit

During the SEO audit we perform an in-depth web analysis and provide actionable insights to improve your rankings.

A comprehensive website audit includes on-page, off-site and advanced technical analysis of your site’s to ensure that your site meets best practice.

Strategy

An effective SEO Strategy requires an integrated Digital Marketing approach to build authority, credibility and trust.

Together with a carefully selected keyword strategy, we’ll provide you with the building blocks to achieve sustainable Search Marketing success.

The best search engine optimization companies understand that SEO success is as a result of all digital marketing parts working together to deliver on both the user and our customer’s expectations. With over 20 years’ experience in SEO, digital marketing, website and user experience optimisation; we are proud to say that we employ only the most successful Search Engine Optimisation Performance Marketers in South Africa.

We understand that maintaining top organic search rankings requires ongoing SEO management together with a well-planned integrated digital strategy. We have a track record of achieving outstanding SEO success, not only due to our passion for search marketing; and extensive knowledge of how the Google algorithms work; but largely as a result of our uniquely designed approach to our client’s SEO Strategy.

Our SEO Expertise

BlueMagnet is an experienced SEO Company (headquartered in Johannesburg, South Africa) that brings over 20 years of experience driving increased Google visibility, search traffic and leads through websites in providing SEO Consulting Services to Corporate South Africa, as well as to a number of global multi-national enterprises. We are recognised as one of South Africa’s leading SEO companies, having trained more than 300 SEO Professionals in South Africa, including over 50 of South Africa’s top SEO Agencies and local SEO experts to adhere to Google’s best practice guidelines and achieve optimal SEO results for their own clients.

Search engines are always changing their algorithms and our SEO analysts are dedicated towards remaining up-to-date on the latest search trends and cutting edge technical implementations. In addition to complying with Google’s best practices, our highly qualified SEO Specialists are able to perform a number of advanced SEO techniques to elevate your SEO strategy to the next level.

Our Technical SEO’s execute on critical advanced SEO components such as Information Architecture, Multi-language and geographical targeting, Sitemaps, Canonicalisation, Structured Data Mark-up, Voice Search Optimisation, Accelerated Mobile Pages (AMP), page speed optimisation, mobile usability and technical coverage error handling. Our SEO Migration specialists are also experienced in managing complex global enterprise-level website migrations with the highest level of success and minimal disruption to your SEO performance.

The SEO Audit process includes a deep website crawl to extract key data that will be analysed, interpreted and documented in a report outlining any critical issues that might prevent the website from achieving optimal rankings and user engagement. The website audit includes a comprehensive assessment, whereby our SEO testers use various website crawler software and SEO audit tools in conjunction with Search Console – such as Deep Crawl; Screaming Frog; and WebCEO – to conduct in-depth SEO tests including any potential Google coverage, crawl or index issues; on-page HTML & Content analysis; website speed tests; mobile-friendly compliance reviews; keyword analysis; backlink profile checks; robots instructions assessments; sitemap tests; as well as duplicate content and canonicalization checks. During the technical audit we uncover any issues preventing key pages from being indexed and ranked on Google.

Using a variety of data extraction tools, we build up a comprehensive list of backlink data in order to prepare a complete backlink profile of the website. We conduct a detailed link profile and domain authority analysis for the website and its key landing pages with insights on the quality and health of the anchor text profile. We identify areas where the website fails to meet Google best practices in respect to poor, thin or duplicate content, over-optimisation, toxic links or other spam tactics; and search for any direct web-spam violations, potentially hazardous tactics or possible negative SEO targeting by competitors.

Upon completion of the site audit, we provide actionable insights and recommendations that will form the foundation of your SEO Strategy to ensure long-term and sustainable organic search performance success.

Unlike most SEO Agencies, our intention is not to hook you into long-term outsourced SEO agreements. We believe that by empowering companies with in-house Search Engine Optimization skills to execute the foundational components of your SEO Strategy internally, our SEO Specialists can focus their expertise on the more advanced technical SEO techniques to elevate your SEO performance to achieve even more search engine dominance.

If you see value in owning your SEO assets and resources in-house and would like to learn how to do SEO yourself, then BlueMagnet is the ideal SEO Partner for you. We’ll work with you to formulate a competitive SEO strategy, and then coach you through a guided step-by-step process to becoming a skilled in-house SEO practitioner to ensure that you are able to execute your SEO Strategy internally according to best practice guidelines.

If you already have an in-house SEO team then we would be happy to consult with your developers; content marketers or copywriters to ensure that you achieve the best possible SEO results.

We don’t just practice what we preach but also practice while we teach. We are South Africa’s first SEO Training Company offering an independent, hands-on SEO Professional Certification programme, having trained over 300 SEO’s from more than 50 of South Africa’s Top SEO Agencies. We have been training SEO for as long as Google has been in existence.

Our courses are structured to take anyone interested in becoming an SEO Professional through the fundamentals and basics of how Search Engines Work; understanding the various Google updates and how to distinguish between SEO Spam and white-hat SEO techniques; and then gradually ramp up the contents of the course to cover on-site SEO; Content Marketing; Outreach; Link Building and of course the critical foundational technical SEO requirements.

The SEO Certification course is attended by Web developers, Copywriter, Social Media Marketers, Search Marketers, Digital Marketing Managers, as well as Business Leaders and Entrepreneurs. The course is hands-on and offers practical techniques and tools to not only carry out your own SEO audits; but also to continue to manage, monitor and measure your SEO Strategy success on your own.

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Why Choose BlueMagnet as your SEO Company

BlueMagnet proudly carries the reputation as the longest standing SEO Services Company in South Africa offering SEO Audits; Search Engine Optimisation Training and SEO Consulting Services. Our SEO Consultants have over 20 years’ experience in providing professional SEO services using advanced SEO techniques for as long as Google SEO has been in existence.

Our SEO Analysts draw experience directly from the world’s leading advanced SEO conferences and most renowned SEO experts, staying ahead of the latest search engine algorithms, SEO techniques, Search Trends, SEO Tools, and technological advances including voice search, progressive web apps (PWA’s) and Mobile Speed Optimisations such as AMP.

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent SEO Specialists in South Africa to deliver only the best SEO Services to serve our valued clients.

We continuously evaluate available website crawlers and SEO Tools; to ensure that we utilise a combination of the most accurate; comprehensive website audit software to perform ongoing checks, competitive analysis and optimisation enhancements.

All our SEO Strategists, Analysts and Technical SEO experts have achieved outstanding grades not only in the SEO Certification Program, but are also Google qualified and possess an internationally recognised Digital Marketing Professional Certification; ensuring that they understand the value of a holistic and integrated Digital Marketing strategy. BlueMagnet is an accredited Google Partner and our consultants are members of the Association for SEO Professionals South Africa (SEOPSA).

Trusted By:

Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.

Candy Goodman, Founder of Mobitainment

BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.

Tammany Spiess, Angor Properties

BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.

Lourie Holl, Corporate Communications Officer at Softline VIP

In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.

Howard Fox, Marketing Director at Gordon Institute of Business Science (GIBS)

BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.

Andrew Wenger, COO at African Pegmatite

A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!

Paul Mc Intyre, CX Executive at Elingo (Pty) Ltd

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