Local SEO requires a different set of search engine optimisation techniques that are implemented by location-based SEO agencies or specialsts. This unique set of local search optimisation techniques ensure that your website is more visibile for location-based search queries amongh your local community and targeted audiences within a close proximity to your business.
It does not matter whether the content you have resides on one domain or multiple domains. You can link variations within the same domain but can also link between domains.
Rank higher for location-based search queries.
Google’s local search algorithm uses a different ranking formula for local businesses, which relies heavily on proximity factors that are triggered either by the user entering a local search modifier (they include the location in the search query), or where Google determines that the nature of the search query shows intent for a user to find a local business within the area. For instance, if the user is searching for a General Practitioner Doctor, or Hair Salon, but does not include a location in the search query, Google will detect the location of the user (using IP Location detectors) and will try to show the user a list of service providers within close proximity to the user.
Google My Business and the Local Map Pack
When a search query’s intent indicates that a user is likely looking for a local business, Google’s local business algorithms kick in, and the results usually shows a local map pack in the Google organic search listing resrults. The map is seperate to the standard organic listings that appear below the map, which means that local businesses have the opportunity to rank in multiple places on the search results page, thereby increasing visibility – and credibility – with the potential customer. This level of visibility requires additional local business SEO to be applied to ensure that your local business gains more visibility and higher rankings than competitors within your area.
Local SEO experts have experience with Google My Business, local content optimisation, local citations and authentic directories, as well as other signals and ranking variables that play an important part of local search optimisation.
If your local business isn’t receiving as many leads as it could, or is not appearing for relevant searches within your local community, then contact our Local SEO Experts for assistance.