Local SEO

Increase the visibility of your local business on Google

Need assistance with Google My Business and Local SEO implementation?

Local SEO requires a different set of search engine optimisation techniques that are implemented by location-based SEO agencies or specialsts. This unique set of local search optimisation techniques ensure that your website is more visibile for location-based search queries amongh your local community and targeted audiences within a close proximity to your business.

It does not matter whether the content you have resides on one domain or multiple domains. You can link variations within the same domain but can also link between domains.

Rank higher for location-based search queries.

Google’s local search algorithm uses a different ranking formula for local businesses, which relies heavily on proximity factors that are triggered either by the user entering a local search modifier (they include the location in the search query), or where Google determines that the nature of the search query shows intent for a user to find a local business within the area. For instance, if the user is searching for a General Practitioner Doctor, or Hair Salon, but does not include a location in the search query, Google will detect the location of the user (using IP Location detectors) and will try to show the user a list of service providers within close proximity to the user.

Google My Business and the Local Map Pack

When a search query’s intent indicates that a user is likely looking for a local business, Google’s local business algorithms kick in, and the results usually shows a local map pack in the Google organic search listing resrults. The map is seperate to the standard organic listings that appear below the map, which means that local businesses have the opportunity to rank in multiple places on the search results page, thereby increasing visibility – and credibility – with the potential customer.  This level of visibility requires additional local business SEO to be applied to ensure that your local business gains more visibility and higher rankings than competitors within your area.

Local SEO experts have experience with Google My Business, local content optimisation, local citations and authentic directories, as well as other signals and ranking variables that play an important part of local search optimisation.

If your local business isn’t receiving as many leads as it could, or is not appearing for relevant searches within your local community, then contact our Local SEO Experts for assistance.

Our Global Local SEO Expertise

BlueMagnet is recognised as one of the most experienced International SEO Agencies based in South Africa, having delivered advanced SEO for the past 17 years. Our Technical SEO experts have Global and Local Search Optimisation expertiese and have performed multi-site optimisation for a number of companies around the world. We have implemented advanced SEO for organisations that have multiple locations (multi-location optimsiation), with either single or multi-site frameworks. We also have extensive international SEO experience with either single, multi-site and multilingual website platforms. We have also trained many technical SEO specialists as well as in-house developers on advanced SEO implementation, and offer Advanced SEO courses for SEO’s wanting to specialise in niche industry or technical implementations.

Achieving SEO success on Google requires an in-depth knowledge of Google’s unique algorithms. The one-size-fits-all approach doesn’t apply in SEO, as every niche has its own unique set of ranking criteria and nuances that should be considered and expertly implemented by a team of SEO Experts who understand these variances.

Our tecnhinical SEO experts have assisted many clients in achieving outstanding organic rankings and visibility on Google, not only due to our extensive knowledge of the many benefits and features applied through advanced technical website optimisation, but largely as a result of our uniquely designed collaborative approach to our client’s overarching Digital Marketing SEO Strategy.

Why Choose BlueMagnet as your Technical SEO Partner

Our Inbound Marketing Consultants have over 20 years’ experience in providing professional Digital Marketing services using advanced Content Marketing techniques for as long as Google, Facebook and LinkedIn have been in existence.

BlueMagnet was Africa’s first certified training partner to the Digital Marketing Institute (DMI) in Ireland offering the Certified Digital Marketing Professional Course in South Africa and Mauritius. All of our Digital Marketing Consultants possess the international Digital Marketing Professional Certification.

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and competent Digital Marketing Specialists in South Africa to deliver only the best Inbound Marketing Consulting services to our valued clients. Our specialists draw experience directly from the world’s leading advanced Digital Marketing conferences, staying up to date on the latest statistics, trends and tools.

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent SEO Specialists in South Africa to deliver only the best SEO Services to serve our valued clients.

We continuously evaluate available technologies to ensure that we utilise a combination of the most accurate; comprehensive content marketing and SEO tools to conduct SEO and content audits, brand reputation, sentiment analysis, competitor benchmarking and ongoing Digital Marketing performance measurement.

Trusted By:

Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.

Candy Goodman, Founder of Mobitainment

BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.

Tammany Spiess, Angor Properties

BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.

Lourie Holl, Corporate Communications Officer at Softline VIP

In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.

Howard Fox, Marketing Director at Gordon Institute of Business Science (GIBS)

BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.

Andrew Wenger, COO at African Pegmatite

A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!

Paul Mc Intyre, CX Executive at Elingo (Pty) Ltd

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