Need assistance with Google My Business and Local SEO implementation?
Local SEO requires a different set of search engine optimisation techniques that are implemented by location-based SEO agencies or specialsts. This unique set of local search optimisation techniques ensure that your website is more visibile for location-based search queries amongh your local community and targeted audiences within a close proximity to your business.
It does not matter whether the content you have resides on one domain or multiple domains. You can link variations within the same domain but can also link between domains.
Rank higher for location-based search queries.
Google’s local search algorithm uses a different ranking formula for local businesses, which relies heavily on proximity factors that are triggered either by the user entering a local search modifier (they include the location in the search query), or where Google determines that the nature of the search query shows intent for a user to find a local business within the area. For instance, if the user is searching for a General Practitioner Doctor, or Hair Salon, but does not include a location in the search query, Google will detect the location of the user (using IP Location detectors) and will try to show the user a list of service providers within close proximity to the user.
Google My Business and the Local Map Pack
When a search query’s intent indicates that a user is likely looking for a local business, Google’s local business algorithms kick in, and the results usually shows a local map pack in the Google organic search listing resrults. The map is seperate to the standard organic listings that appear below the map, which means that local businesses have the opportunity to rank in multiple places on the search results page, thereby increasing visibility – and credibility – with the potential customer. This level of visibility requires additional local business SEO to be applied to ensure that your local business gains more visibility and higher rankings than competitors within your area.
Local SEO experts have experience with Google My Business, local content optimisation, local citations and authentic directories, as well as other signals and ranking variables that play an important part of local search optimisation.
If your local business isn’t receiving as many leads as it could, or is not appearing for relevant searches within your local community, then contact our Local SEO Experts for assistance.
Our Global Local SEO Expertise
BlueMagnet is recognised as one of the most experienced International SEO Agencies based in South Africa, having delivered advanced SEO for the past 17 years. Our Technical SEO experts have Global and Local Search Optimisation expertiese and have performed multi-site optimisation for a number of companies around the world. We have implemented advanced SEO for organisations that have multiple locations (multi-location optimsiation), with either single or multi-site frameworks. We also have extensive international SEO experience with either single, multi-site and multilingual website platforms. We have also trained many technical SEO specialists as well as in-house developers on advanced SEO implementation, and offer Advanced SEO courses for SEO’s wanting to specialise in niche industry or technical implementations.
Achieving SEO success on Google requires an in-depth knowledge of Google’s unique algorithms. The one-size-fits-all approach doesn’t apply in SEO, as every niche has its own unique set of ranking criteria and nuances that should be considered and expertly implemented by a team of SEO Experts who understand these variances.
Our tecnhinical SEO experts have assisted many clients in achieving outstanding organic rankings and visibility on Google, not only due to our extensive knowledge of the many benefits and features applied through advanced technical website optimisation, but largely as a result of our uniquely designed collaborative approach to our client’s overarching Digital Marketing SEO Strategy.
Are you interested in learning to implement local SEO in-house?
BlueMagnet runs a series of advanced SEO training programmes designed to teach industry specialists the techniques required to implement SEO for a unique industry or niche. The Local SEO Specialist (ELE-LOC) programme covers the following topics:
- What is Local SEO – What is Local SEO and why is it important
- Google My Business – How to create and optimise Google My Business listing to get found on the local map
- Locations – How to optimise your site to show up in your searcher’s location
- Citations – The importance of Citations in local search and how to ensure that they are set up and accurate
- NAP – How to optimise Name, address, and phone number consistently across all digital citations
- Reviews – How to set up a strategy to solicit reviews from your customers
- Local Search Tips – Local Search Optimisation Tips
- Keyword Research – Optimising for local modifiers and ‘near me’ queries
It is important to note that the advanced Local SEO Training course requires that individuals have completed the SEOPSA Level 1 SEO Professional training course, whereafter they can advance to the SEOPSA Level 2 SEO Specialist Programme, specialising in Local SEO. This is an advanced course, and requires SEO’s to have a solid grasp of SEO, as well as some experience in standard SEO implementation.
Our International SEO Specialists are experienced in managing complex global enterprise-level website audits, migrations and optimisation with the highest level of success and minimal disruption to SEO performance. We have expertise in international and multilingual, as well as multi-location website optimisation and implementation.
International sites optimisation requires an in-depth understanding of, and experience with, one of the most complex technical SEO implementations to date, implementing Hreflang attributes either on a single site or muti-site platforms.
Hreflang is a technical solution for sites that have similar content in multiple languages, or to ensure that unique content appears for different locations (even if in the same language) on the Google results pages, for the country (or language) that the user is searching from. Our technical SEO experts have extensive experience having successfully implemented a number of international SEO strategies for clients around the world.
Learn more about our International SEO Services or get in touch with us today to discuss your unique SEO requirements.
We conduct a comprehensive Website SEO Audit to identify any areas that might be holding your website back from achieving maximum visibility in Google’s index. Using advanced SEO tools (such as Google Search Console, SEMRush, aHrefs, Screaming Frog, Web CEO, Sitebulb, and others) and specialist testing techniques to analyse and diagnose your website. We identify all the critical SEO issues, as well as other obstacles that might be preventing your website from achieving optimal Google rankings.
We are on top of the latest algorithms updates, and our technical SEO analysts are dedicated towards remaining up-to-date on the latest search trends and cutting edge implementations. Combining the science of Search Engine Optimisation and the art of User Experience Optimisation our team of usability and search analysts have expert knowledge and extensive experience in the creation of Google compliant responsive websites that are built to drive higher conversions In addition to complying with Google’s best practices, our highly qualified search engine optimisation analysts are experience in implementing a number of advanced SEO techniques to elevate your website’s performance to the next level.
Our Website Migration Specialists are experienced in managing complex global enterprise-level website migrations with the highest level of success and minimal disruption to your SEO performance. If you are moving, upgrading or revamping your website or doing a complete website overhaul, our migration specialists will ensure a smooth migration that will result in little to no negative impact on the user’s experience, your Google rankings, web traffic and conversions.
When is migration planning necessary?
SEO Migration Plan
If not properly managed and planned, a website Migration could result in a drop in Google rankings, a loss of traffic and ultimately a loss of revenue. The purpose of a proper migration plan is to minimise this risk. Our team of usability and search analysts have expert knowledge and extensive experience in the creation of and migration to a secure or responsive websites. We will prepare a comprehensive migration plan for your website in order to provide migration guidelines to the developers in respect to the migration process.
Post Migration Impact Analysis
As part of our migration planning services, we conduct in-depth checks for up to six months post-migration – benchmarked against key metrics recorded pre-migration – to measure the impact of the migration against carefully selected metrics. We review the impact on domain authority, rankings, website traffic, conversions and revenue to the business.
Learn more about how BlueMagnet can assist you in achieving a seamless website migration with minimal impact on your organic search traffic.
Why Choose BlueMagnet as your Technical SEO Partner
Some of Our Valued Clients
What our clients have to say
Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.
BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.
BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.
In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.
BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.
A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!