serve. empower. optimise

Certified Digital Marketing Professional

Next Course Starts On: 21 October 2019

Duration: 5 Days
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Hours
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R20,995.00 Ex. VAT

About this Course

This practical digital marketing accreditation course is taught by leading digital marketing practitioners. By taking this course you will learn how to use the internet as an effective marketing channel. Students who complete this course will be eligible to take the Digital Marketing Institute’s international Professional Digital Marketer Assessment.

Learning Outcomes

  • Increase your website’s visibility through search engine optimization techniques

  • Drive qualified traffic to your website through pay-per- click advertising

  • Execute digital display campaigns

  • Capture, segment and manage email subscribers in order to plan and execute a successful email marketing campaign

  • Use suitable social media channels for different business goals and objectives

  • Measure and optimize your social media campaigns

  • Leverage mobile marketing for its micro-targeting advantages

  • Analyze and optimize your overall digital marketing activity

  • Create a formal digital marketing plan for your business

Tools Covered

Syllabus/Modules

Our courses are reviewed by the Syllabus Advisory Council, which is composed of leading digital companies including Google, Facebook, Twitter and LinkedIn. Our learning content is shaped by the industry stakeholders that matter most. The Professional Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategise and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.

The core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight by conducting digital research, and to prepare the foundations for a fully integrated 360 digital marketing campaign by connecting effectively with your customers and targets.

Key concepts underpinning effective website design and the purpose of website optimization. It will enable you to build and publish a simple, well-designed, and optimized website using WordPress that is aligned to specified business goals. The module also covers how to use metrics to capture, track, and measure website activity to develop deeper insights.

The fundamentals of SEO and how search engines work. It explains why it is vital to align SEO objectives with overarching business objectives and how to use keyword and competitor research to build an SEO content plan that brings the right kind of visitors to a website. It also covers how to boost online conversions to help stand out in today’s fiercely competitive online marketplace and ensure the best possible ROI.

The fundamental principles of content marketing to enable you to align content effectively with the Buyer’s Journey. It explores the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data-driven way. It also covers content creation, content curation, and how to extend the value of content using scheduling tools and promotion methods. The module concludes by examining the key metrics and tools for measuring the performance of a content marketing strategy.

The key social media platforms for digital marketing and demonstrates how to set up a social media experience for a business. It explains the techniques and best practices for growing and engaging a social media audience and demonstrates how to create effective paid advertising campaigns on the key social platforms. It also covers how to extract and report on data from the platforms’ native analytics tools to derive deeper audience and campaign insights.

The fundamentals of paid search and demonstrates how to implement and manage paid search campaigns using Google Ads. It explains the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimize paid search campaigns. It also covers conversion tracking and how to measure and report on the performance of paid search campaigns using Google Analytics and Google Search Console.

The fundamentals of Display and Video advertising and demonstrates how to set up and manage a YouTube channel. It covers the ad formats available with the Google Display Network and YouTube and shows how to set up and manage Display and Video campaigns. It also explains how to apply audience and contextual targeting, exclusions, remarketing, and bid adjustments to target Display and Video ads at the right audience. The module concludes by identifying the key metrics and tools to use to analyze and optimize the effectiveness of Display and Video campaigns.

The fundamentals of email marketing and how the concepts of segmentation, personalization, timing, and engagement and the legislation and regulations surrounding data protection underpin an effective email marketing strategy. The module introduces key email marketing tools and techniques and explores subscriber list and email design best practices. It covers how to create, test, and optimize an email campaign that maximizes email open and click rates and provides an overview of the value provided by marketing automation tools.

The fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data. It demonstrates how to set up and configure Google Analytics and install Google Analytics tracking code to glean insights about the website’s traffic and audience. It covers setting campaign goals to analyze performance and analyze customer conversion journeys. It also provides comprehensive detail on how to use Google Analytics reports and features to monitor and analyze digital campaigns.

The core components of an effective digital marketing strategy and explains how to develop an effective budget plan and measure the ROI for digital activities. It covers how to set clear and actionable objectives and measurable KPIs as well as the key research activities to undertake to guide channel selection and messaging. It also explains how to develop a creative strategy based on campaign research to engage an audience and deliver on campaign goals. The module concludes by explaining how to execute a digital marketing strategy supported by a channel plan, a paid media plan, a campaign action plan, and succinct strategy documentation.

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BlueMagnet is an accredited Global Training Partner to the Digital Marketing Institute.

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Whether you’re a complete beginner, business owner or marketing professional looking to upgrade to digital, this course is perfect for you.

Widely attended by Marketing Managers, Digital Managers, Online Marketers, Digital Media Consultants, Internet Marketing Consultants, Search Engine Marketers,  Social Media Co-ordinators, Website Owners, e-Commerce Managers, Webmasters, Communications Managers, Content Managers, Copywriters and Online Publishers.

There are no minimum educational requirements to attend this course.
A Laptop or Tablet is required to take part in the practical assignments during the training.
Basic Computer, Internet and Google knowledge is required.
We also advise that you set-up a Google Ads account prior to attending.
We recommend that you have access to your website’s Google Analytics Accounts.
Contact us for assistance in setting up or gaining access to your Google Accounts.

The internationally recognised Professional Diploma in Digital Marketing course is the global certification standard for digital marketing; designed and taught by industry experts and validated by the world’s leading and most influential brands. Students who complete this course will be eligible to take the Digital Marketing Institute’s internationally recognised Certified Digital Marketing Professional accreditation.

Important Notice: This course is not SETA accredited and is not registered with the Department of Higher Education in South Africa as a tertiary qualification, however the accreditation is approved and credit rated by the Scottish Qualifications Authority at Level 8 on the Scottish Credit and Qualifications Framework (SCQF), and is comparable to Level 5 on the European Qualifications Framework.

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Testimonials

Google Reviews

  • review rating 5  You can always read about best SEO practice however the reality is that there is so much content about this topic that its very confusing where to start. BlueMagnet have a great course that gives you the best tools and ways to structure your strategy with SEO without feeling overwhelmed. Their courses and professionals are great at what they do and no other option for your SEO needs

    thumb Andrew Wenger
    7/24/2019
  • review rating 5  The three-day SEO course was incredibly compelling, informative and up-to-date. I learned a number of things from the course that will assist me to move the corporate that I work for up in Google search, as well as tools that will assist me to implement SEO. Ceri was very engaging and is a SEO subject matter expert. I definitely recommend this course to those who want to up their SEO game!

    thumb Bavisha Govind
    9/11/2019
  • review rating 5  It's been an unbelievable 5-days on the BlueMagnet Certified Digital Marketing Professional course. The course offered insight into each channel and delved into best, and current, practices per channel. It's a wealth of knowledge to take back to the office and implement. Would recommend this course to anyone in the marketing realm!

    thumb Jessica Bostock
    6/07/2019
  • review rating 5  I thoroughly enjoyed this course and found it exceptionally valuable. The course was comprehensive and I found the overall experience with BlueMagnet to be slick, professional and top class. Ceri James knows his subject matter well and I found the training that he gave us to be very informative and up-to-date with what's going on in the industry. Definitely a course that marketers, digital content writers, publishers and web developers should attend.

    thumb Linda Sloan
    5/24/2019
  • review rating 5  I had a great experience with Blue Magnet. Everyone is super helpful & professional. I would definitely recommend them for any courses that they have available. Money well spent!

    thumb Francel Grobbelaar
    9/11/2019

This is my 3rd course at BlueMagnet. The lecturers were extremely thorough, knowledgeable, and entertaining to learn from. This course reiterated to me, the importance of research and a plan. I look forward to implementing this knowledge into the work I do for my clients. I am very excited to implement the new learnt knowledge into my business. Thank you to BlueMagnet for this extensive bit of valuable knowledge. I cant wait for the next course!

Lisa Phillips, Jelli Web

Honestly, BlueMagnet seems to be the superior choice when looking for Digital Marketing Training! I keep coming back for more.

Chantel McCallum, Croda

This course was incredibly insightful. My head is still buzzing with so much new knowledge.

Daniela Osato, TCA Group

The Certified Digital Marketing Professional course is the ideal certification course for any employee looking to further their knowledge in the Digital Marketing space. In this Course, you will be provided with the fundamentals, theory and tools to improve your understanding and experience of Digital Marketing.

Mithundra Sivenandan, Online Tenders

I loved the course and feel so empowered that I am now able to put the knowledge that I learnt into practice.

Sizophila Dlezi, Angelcy

Everything from the facilities and meals, to the trainers and course content was well worth traveling from Cape Town for.

Jessica Bostock, African Impact

This course was absolutely awesome, and the people were great too. I will certainly recommend it to my other colleagues.

Ntando Makhanya, Eswatini Revenue Authority

I was extremely happy with this course. It was everything that is said on the label of the box… and more.

Steven John Cook, Fibre Core

This course presented a stunning overview of Digital Marketing that can direct you into a specific area of expertise once you decide which area you are comfortable with. Great lecturers who were thorough, inspiring and exciting.

Anabela Gomes, Décor Delight

I loved the course it was very well facilitated and the material is relevant and concise I will recommend this course to anyone who wants to move into the digital space.

Denise Scott, Amandla Plumbing & Maintanace
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Why BlueMagnet

Our team comprises of a collective of over 45 years having delivered professional digital marketing research analysis, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all touchpoints. We are have been practicing digital marketing in South Africa for as long as Google and Facebook has been in existence.

Founded in 2007, BlueMagnet proudly carries the reputation as the longest standing SEO Training Company in South Africa – endorsed by the Association for SEO Professionals South Africa (SEOPSA) – having trained some of the top SEO Agencies in South Africa. BlueMagnet was the first accredited South African Training Partner to the Digital Marketing Institute (DMI) in Ireland, having provided the internationally recognised Certified Digital Marketing Professional accreditation to over thousands of students across Africa since 2012. BlueMagnet has been at the forefront of digital training and skills development for the past 12 years, with lecturers and trainers who have hands-on practical experience in digital marketing research, analysis, strategy, UX, SEO, PPC and various other digital channels.

All our Digital Marketing Consultants have achieved outstanding grades in the internationally recognised Professional Digital Marketing Certification through the Digital Marketing Institute (DMI). Our Search Marketers are all Google Ads and Analytics qualified and have also completed SEOPSA’s SEO Professional Certification Program. Our Digital Marketing practitioners continuously enforce and uphold best-practice standards and compliance in digital marketing, ensuring that we adhere to a strict code of ethics and white-hat principles.

Our user-centered design methodology is based on the Human Factors International (HFI) framework which has been perfected over the past 30 Years. Recognised as the global leader in user experience (UX) design, HFI have incorporated best practices across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation.

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent Digital Marketing Experts in South Africa to deliver only the best Digital Marketing Services to serve our valued clients. Our Google specialists draw experience directly from the world’s leading advanced Search Marketing conferences, staying ahead of the latest Google algorithms, search trends, and search marketing tools.

We continuously evaluate available technologies to ensure that we utilise the most accurate and sophisticated digital marketing tools and software to conduct Website, SEO, UX, Google Ads, Content, Social Media, Online Brand Reputation, Sentiment and Analytics Audits; as well as Competitor Analysis; Online Market Research and ongoing Digital Marketing performance benchmarking, optimisation and management.

BlueMagnet partners with only the best web development companies and responsive web design companies, to ensure that your website is planned and development according to the highest standards.

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Trained Digital Marketing Professionals
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Our Students Work At

Looking for custom designed on-site Digital Marketing training for your team?

BlueMagnet offers onsite custom designed training to empower your team with relevant digital marketing and digital literacy skills. We run a series of skills assessments to identify the current proficiencies and gaps across various digital competencies, and assist companies in devising a tailored training plan to meet the unique digital skills development needs of your organisation.

Our digital experts have extensive experience having trained both large and small groups across all areas of digital marketing. Whether your team is fairly advanced or have no digital skills at all, we can customise a training programme that will take their digital skills from zero to hero in as little time as possible.

Customised in-house training will keep your marketing team up-to-date with the latest digital skills, which can be delivered at your premises or at our training centre in Johannesburg. Additional costs may apply to on-site locations outside of the greater Johannesburg area. Skills Assessments are quoted for separately based on the nature and number of assessments required.

A full day on-site custom course will cost R18 000 ex vat for a full day group training session which includes up to 10 people attending. Additional attendees thereafter will be charged at R750 ex vat per person.