Unlock Potential Through Digital Transformation
BlueMagnet facilitates digital transformation through discovery and advisory of innovative solutions, automation, digital capabilities and empowerment to enhance customer experience and improve digital marketing efficiencies.
Put Digital Transformation at the heart of your Strategy
A data-driven performance digital marketing company
Digital Marketing Courses and Professional Certification Programs
Our Unique Approach to Your Digital Success
Our Digital Business Analysts play a strategic role in facilitating stakeholder alignment through a process of understanding your customers’ needs, while discovering innovative solutions through reinventing and reimagining business models, processes and customer experiences to drive better business and marketing outcomes. We provide hands-on advisory services to assist you in clearly defining your unique value propositions and ideal target personas, while gaining extensive insights about your competitive landscape to form the basis of your Digital Marketing Strategy to enhance all digital touch-points.
Our methodology is underpinned by taking a deep-dive into understanding your company’s objectives [Discovery], supported by comprehensive competitive and market analysis [Research] and an in-depth review [Audit] of all of your digital assets to ensure that we identify the sweet spot for delivering optimal [Digital Marketing Strategy] results as quickly as possible.
Who we serve
At BlueMagnet, we understand that Digital requires buy-in from all stakeholders within your organisation, and our Digital Team has extensive experience in providing consultation and guidance to SMME’s and Enterprise-level organisations to assist them in enhancing the performance of their People, Processes, Technologies and Customer Experiences.
Whether you’re a member of the Executive, Marketing or Technical Team; or simply a part of the greater workforce;
we will help you put digital at the heart of your business to remain relevant into the future.
Our team comprises of a collective of over 45 years having delivered professional digital marketing research analysis, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all touchpoints. We are have been practicing digital marketing in South Africa for as long as Google and Facebook has been in existence.
Founded in 2007, BlueMagnet proudly carries the reputation as the longest standing SEO Training Company in South Africa – endorsed by the Association for SEO Professionals South Africa (SEOPSA) – having trained some of the top SEO Agencies in South Africa. BlueMagnet was the first accredited South African Training Partner to the Digital Marketing Institute (DMI) in Ireland, having provided the internationally recognised Certified Digital Marketing Professional accreditation to over thousands of students across Africa since 2012. BlueMagnet has been at the forefront of digital training and skills development for the past 12 years, with lecturers and trainers who have hands-on practical experience in digital marketing research, analysis, strategy, UX, SEO, PPC and various other digital channels.
All our Digital Marketing Consultants have achieved outstanding grades in the internationally recognised Professional Digital Marketing Certification through the Digital Marketing Institute (DMI). Our Search Marketers are all Google Ads and Analytics qualified and have also completed SEOPSA’s SEO Professional Certification Program. Our Digital Marketing practitioners continuously enforce and uphold best-practice standards and compliance in digital marketing, ensuring that we adhere to a strict code of ethics and white-hat principles.
Our user-centered design methodology is based on the Human Factors International (HFI) framework which has been perfected over the past 30 Years. Recognised as the global leader in user experience (UX) design, HFI have incorporated best practices across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation.
We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent Digital Marketing Experts in South Africa to deliver only the best Digital Marketing Services to serve our valued clients. Our Google specialists draw experience directly from the world’s leading advanced Search Marketing conferences, staying ahead of the latest Google algorithms, search trends, and search marketing tools.
We continuously evaluate available technologies to ensure that we utilise the most accurate and sophisticated digital marketing tools and software to conduct Website, SEO, UX, Google Ads, Content, Social Media, Online Brand Reputation, Sentiment and Analytics Audits; as well as Competitor Analysis; Online Market Research and ongoing Digital Marketing performance benchmarking, optimisation and management.
BlueMagnet partners with only the best web development companies and responsive web design companies, to ensure that your website is planned and development according to the highest standards.