BlueMagnet’s Certified Usability Analysts are certified (HFI) to conduct UX usability testing and evaluations to analyse, identify and prioritize usability problems using remote and live performance tests to define your user-centric web design strategy.
Our UX Specialists conduct expert reviews measured against a set of usability heuristics (general user interface design principles) to identify and prioritise usability problems and friction points. During the expert UX review, our analysts use their experience and knowledge to evaluate the UX of your website in context in the context of the business objectives, user’s goals and overall user experience.
Wireframe UX / AB Testing
User preference tests and user acceptance testing is carried out using a number of UI and UX design tools, online surveys and remote testing techniques specifically designed for UX testing on websites or on low and high fidelity wireframes earlier on in the user interface design process. We use A/B testing, eye tracking and/or click map, heatmap and scroll map data as well as analytics insights as part of our to gather web us analysis to enhance the user’s journey through scientific user-centered analysis and user-centric design.
Live User Performance Tests
We use focus groups, interviews and advanced tools and testing techniques as part of live lab performance testing to monitor how users engage with your website and identify obstacles preventing users from completing a task, providing you with documentation and wireframes designed to increase online conversions.
We analyse your website’s conversion funnels to identify where the drop-off’s are in the conversion process by where users abandon a process on your website such as checking out, signing up or completing a lead enquiry form. We run in-depth analysis on all your web forms in order to identify which fields on your forms are causing the most friction and abandonment.
Our reports include valuable insights into any problem areas on your website’s forms such as how long a visitor is on a page before filling out a form, which fields take the longest to fill out, in what order is the form being completed and where they spend most of their time amending input fields. Our aim is to help your business acquire more conversions through optimised landing pages and responsive websites through enhancing the user’s journey by applying scientific user-centered analysis and conceptual design principles throughout the website planning and development stages.
BlueMagnet’s Certified Usability Analysts are certified (HFI) to conduct comprehensive UX research to better understand the businesses objectives and usability requirements of your customer, using a series of qualitative and quantitative research techniques, to define the key focal areas are within the visual hierarchy (information architecture), site navigation and interactive elements on your website’s user interface (UI).
Once we better understand the mental model, emotional schema and expectations of your customer throughout the user journey, we can provide actionable insights to drive higher engagement throughout the conversion process. Our analysts will also review your competitors websites against your own website or application. Using a set of predefined criteria and tasks, we provide valuable insights outlining the strengths, weaknesses, opportunities and threats within the competitive market.
Unlike most UX agencies, our intention is not to hook you into long-term outsourced agreements. We believe that by empowering companies with in-house Website Optimisation skills to execute the foundational components of your website internally, our website strategy consultants can focus their expertise on the more advanced technical SEO and UX techniques to elevate your website’s performance to achieve even better results.
If you to empower your team with the skills to design or optimise your own user-centric website internally; then BlueMagnet is the ideal Web Strategy Partner for you. We would be happy to consult with your UX Designers, SEO’s or Webmasters to ensure that you achieve the best possible results from your website.