Professional User Journey UX Optimisation Services

Turn website traffic into Leads by optimising the user Journey

Our Unique Approach to Ensuring Your UX Strategy’s Success

At BlueMagnet we take a unique approach towards understanding your usability requirements when crafting a user experience strategy that not only meets your customer’s expectations, but that also delivers on your company’s strategic and marketing objectives. Our comprehensive user research, website conversion audit, UI/UX testing and UX optimisation methodology has been designed to form the foundation for your website strategy, by ensuring that we are able to eliminating friction points throughout the entire UX design process and optimise the customer to achieve your conversion goals as quickly as possible.


We establish the core objectives and explore any challenges that might hinder your Website’s ability to achieve its objectives.

We work with you to create a holistic, cohesive experience that not only meets today’s multi-channel needs but also aligns to your business goals.


We conduct extensive user research and user journey analysis to understand the best opportunities for your website.

We gather valuable insights for the design and optimisation of your website’s user experience to drive higher conversions and ROI.


During the website UX audit we perform in-depth usability testing and gain insights to improve your website conversions.

A comprehensive website audit includes both an SEO Audit as well as user experience design testing to ensure that your site meets best practice.


An effective Website Strategy is your the roadmap from executive intent to an outstanding customer experience.

We provide actionable insights that can be implemented immediately into your user interface and information architecture to improve user experience.

The best web design companies know that it is far more time and cost effective to identify potential friction points in the user journey in advance rather than having to re-design the website at a later stage. It is an essential part of the front end design process to appoint experienced UX Analysts who have a firm grasp of both SEO as well best-practice UX design principles, to meet not only Google’s rigorous website speed and mobile-friendly tests, but that also creates an engaging user centered design experience which is optimised to achieve your business objectives.

Our UI/UX Website Optimisation Expertise

Not all website design companies are experienced in web user interface design. It requires extensive user experience specialists who are certified in user-centered website design principles to create a website that is wholly in line with user’s expectations.

BlueMagnet’s Usability Analysts and User Experience (UX) Experts are HFI certified (HFI) usability professionals who are trained in web usability analysis, user experience and performance testing and general website usability testing. BlueMagnet (headquartered in Johannesburg, South Africa) brings over 12years’ experience in user experience design and website optimisation. Coupled with our extensive SEO knowledge and certifications from the world’s leading user-centered web design firm, we have no doubt that we can bring top-level skills to assist you in achieving your website strategy’s objectives.


Why Choose BlueMagnet as your UX Company

Our design methodology is based on the Human Factors International (HFI) framework. Recognised as the global leader in user experience (UX) design.
HFI have incorporated best practices from over 30 years of experience across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation—complete with detailed methods, time estimates and templates.

We strictly employ HFI-certified CUA’s; considered world’s leading user-centered design certification to ensure that we your organisation benefits from the mastery of UX principles for your website.

Our web developers are also experienced Technical SEO experts who have achieved outstanding grades not only in the SEO Certification Program and are members of the Association for SEO Professionals South Africa (SEOPSA) ensuring that we adhere to a strict code of ethics and best practice white-hat principles. BlueMagnet is also an accredited Google Partner.

BlueMagnet partners with only the best web development companies and responsive web design companies, to ensure that your website is planned and development according to the highest standards.

Trusted By:

Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.

Candy Goodman, Founder of Mobitainment

BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.

Tammany Spiess, Angor Properties

BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.

Lourie Holl, Corporate Communications Officer at Softline VIP

In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.

Howard Fox, Marketing Director at Gordon Institute of Business Science (GIBS)

BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.

Andrew Wenger, COO at African Pegmatite

A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!

Paul Mc Intyre, CX Executive at Elingo (Pty) Ltd

Passionate about serving our clients

Subscribe now for our newsletter