BlueMagnet has experience with the POPI Act and can conduct a detailed POPI audit to ensure that your marketing is legal and compliant. It is a criminal act to send unsolicited emails to existing or prospective customers in South African without their explicit consent and the South African POPI Act applies strict rules and regulations that marketers must conform to, or face significant fines or even jail time.
We assist our clients by carrying out an extensive Email Marketing Audit with a specific focus on ensuring that your email marketing strategy is not only legal and compliant, but that it also meets your business and marketing objectives. Personalisation and proper audience segmentation is key to the success of your Email Marketing Campaigns. We assist companies in segmentation, list hygiene and management and identifying and essential key performance indicators to measure the effectiveness of your email marketing strategy.
We work with many other digital marketing agencies and brands directly to ensure best practice is adhered to. Using a variety of advanced tactics performed by our Email Marketing professionals, we ensure that your email marketing strategy is delivering your brand message to the right people at the right time through targeted and relevant customer engagement.
Upon completion of the email marketing audit, we provide actionable insights and recommendations that will form the foundation of your Email Marketing Strategy to ensure long-term and sustainable Email Marketing success.
Unlike most Digital Marketing Agencies, our intention is not to hook you into long-term agreements. We believe that by empowering companies with in-house Digital Marketing skills to execute the foundational components of your Communications Strategy internally, our Digital Marketing Specialists can focus their expertise with a more holistic and strategy view of helping your business achieve sustainable long-term success.
Our Digital Marketing consultants provide email marketing consulting services such as the creation of an objective driving content and editorial plan, as well as guidance with your content plan, distribution and subscriber management. We also provide email design and landing page optimisation services to drive increased conversions from your email campaigns. Email marketing should not only be integrated as part of an overall digital marketing strategy, but should also be tracked using advanced analytics and tracking to determine the performance of the campaign and to inform optimisation of your communications strategy.
We don’t just practice what we preach but also practice while we teach. We are South Africa’s first partner to the Digital Marketing Institute in Ireland offering the Certified Digital Marketing Professional Course which include modules such as Email Marketing, Content and Social Media Marketing, Search Engine Optimisation, Paid Search Advertising, Display and Video Advertising. These courses can be taken as independent courses, or as part of the complete 5-day International Digital Marketing Professional Certification Course.