Our Unique Approach to Ensuring Your Email Marketing Strategy’s Success
Our methodology is underpinned by taking a deep-dive into understanding your company’s objectives and unique value propositions, supported by in-depth competitor analysis and market research; and a comprehensive Email Marketing and Digital Communications Audit to ensure that we identify the sweet spot for delivering results as quickly as possible.
Discovery
We establish the core business and marketing objectives and explore any challenges that might be hindering your company's ability to effectively achieve these objectives.Our Digital Marketing Specialists gather valuable insights and strategic information to better understand how Email Marketing is being leveraged within your organisation.
Research
We gather consumer and competitive to identify the most suitable types of Email Communications required to best engage with your online customer.We conduct a comprehensive Email Marketing analysis demonstrating how you can gain the best possible impact through effective Email Marketing.
Audit
During the Email Marketing audit we perform an comprehensive review on your segmentation, subscriber management and content used as part of your email marketing plan.By establishing a benchmark for your Email Marketing Plan we can formulate a communications plan that leverages the many advantages of Email Marketing.
Strategy
An effective Email Marketing Strategy requires a well-planned Content Communications Calendar to achieve long-term Email Marketing success.A well-defined Email Marketing Strategy will provide you with the building blocks to achieve sustainable Email Marketing success as part of an integrated Content Strategy.
The best Email Marketing companies understand that Email Marketing is most successful when aligned with your communications and digital marketing strategy. Email Marketing is a key marketing channel used by most companies in driving business objectives with a particular focus on retaining customer loyalty and remaining top-of-mind as the industry thought leader and authority amongst your customers. Email communications not only drives increased leads and engagement, but is also significant in acquiring more conversions through ongoing engagement with customers.
Our Email Marketing Expertise
BlueMagnet is recognised as one of the most experienced Digital Marketing companies in South Africa. For the past 12 years, we have trained many digital agencies and Corporates in South Africa, as well as to a number of global multi-national enterprises on the many benefits of email marketing as part of a collaborative digital communications strategy. We have assisted our many clients in achieving outstanding results, not only due to our extensive knowledge of the many benefits and features available across various digital channels, but largely as a result of our uniquely designed collaborative approach to our client’s Digital Marketing Strategy.
BlueMagnet has experience with the POPI Act and can conduct a detailed POPI audit to ensure that your marketing is legal and compliant. It is a criminal act to send unsolicited emails to existing or prospective customers in South African without their explicit consent and the South African POPI Act applies strict rules and regulations that marketers must conform to, or face significant fines or even jail time.
We assist our clients by carrying out an extensive Email Marketing Audit with a specific focus on ensuring that your email marketing strategy is not only legal and compliant, but that it also meets your business and marketing objectives. Personalisation and proper audience segmentation is key to the success of your Email Marketing Campaigns. We assist companies in segmentation, list hygiene and management and identifying and essential key performance indicators to measure the effectiveness of your email marketing strategy.
We work with many other digital marketing agencies and brands directly to ensure best practice is adhered to. Using a variety of advanced tactics performed by our Email Marketing professionals, we ensure that your email marketing strategy is delivering your brand message to the right people at the right time through targeted and relevant customer engagement.
Upon completion of the email marketing audit, we provide actionable insights and recommendations that will form the foundation of your Email Marketing Strategy to ensure long-term and sustainable Email Marketing success.
Unlike most Digital Marketing Agencies, our intention is not to hook you into long-term agreements. We believe that by empowering companies with in-house Digital Marketing skills to execute the foundational components of your Communications Strategy internally, our Digital Marketing Specialists can focus their expertise with a more holistic and strategy view of helping your business achieve sustainable long-term success.
Our Digital Marketing consultants provide email marketing consulting services such as the creation of an objective driving content and editorial plan, as well as guidance with your content plan, distribution and subscriber management. We also provide email design and landing page optimisation services to drive increased conversions from your email campaigns. Email marketing should not only be integrated as part of an overall digital marketing strategy, but should also be tracked using advanced analytics and tracking to determine the performance of the campaign and to inform optimisation of your communications strategy.
We don’t just practice what we preach but also practice while we teach. We are South Africa’s first partner to the Digital Marketing Institute in Ireland offering the Certified Digital Marketing Professional Course which include modules such as Email Marketing, Content and Social Media Marketing, Search Engine Optimisation, Paid Search Advertising, Display and Video Advertising. These courses can be taken as independent courses, or as part of the complete 5-day International Digital Marketing Professional Certification Course.
Why Choose BlueMagnet as your Email Marketing Parnter
Trusted By:
Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.
BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.
BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.
In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.
BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.
A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!
Passionate about serving our clients
