Our Website Migration Specialists are experienced in managing complex global enterprise-level website migrations with the highest level of success and minimal disruption to your SEO performance. If you are moving, upgrading or revamping your website or doing a complete website overhaul, our migration specialists will ensure a smooth migration that will result in little to no negative impact on the user’s experience, your Google rankings, web traffic and conversions.
When is migration planning necessary?
Your website is being redesigned to a mobile responsive platform
Your website is moving to a new Content Management System (CMS)
Your website is moving to a secure platform (HTTPS Encryption)
Your domain name or URL Structure is changing
You are moving to a new hosting environment
You are removing large amounts of content from your site or you are moving content around to new sections on your website
A combination of all or any of the above may occur
SEO Migration Plan
If not properly managed and planned, a website Migration could result in a drop in Google rankings, a loss of traffic and ultimately a loss of revenue. The purpose of a proper migration plan is to minimise this risk. Our team of usability and search analysts have expert knowledge and extensive experience in the creation of and migration to a secure or responsive websites. We will prepare a comprehensive migration plan for your website in order to provide migration guidelines to the developers in respect to the migration process.
Post Migration Impact Analysis
As part of our migration planning services, we conduct in-depth checks for up to six months post-migration – benchmarked against key metrics recorded pre-migration – to measure the impact of the migration against carefully selected metrics. We review the impact on domain authority, rankings, website traffic, conversions and revenue to the business.
Learn more about how BlueMagnet can assist you in achieving a seamless website migration with minimal impact on your organic search traffic.
We conduct a comprehensive Website SEO Audit to identify any areas that might be holding your website back from achieving maximum visibility in Google’s index. Using advanced SEO tools (such as Google Search Console, SEMRush, aHrefs, Screaming Frog, Web CEO, Sitebulb, and others) and specialist testing techniques to analyse and diagnose your website. We identify all the critical SEO issues, as well as other obstacles that might be preventing your website from achieving optimal Google rankings.
We are on top of the latest algorithms updates, and our technical SEO analysts are dedicated towards remaining up-to-date on the latest search trends and cutting edge implementations. Combining the science of Search Engine Optimisation and the art of User Experience Optimisation our team of usability and search analysts have expert knowledge and extensive experience in the creation of Google compliant responsive websites that are built to drive higher conversions In addition to complying with Google’s best practices, our highly qualified search engine optimisation analysts are experience in implementing a number of advanced SEO techniques to elevate your website’s performance to the next level.
Core Web Vitals are a set of real-world metrics Google will use (from May 2021) to measure key aspects of user experience when loading a webpage such as a website’s loading, interactivity and visual stability. All three are related to site speed in one way or another.
The metrics(supplied by Chrome User Experience (CrUX) Reports – that Google will use to measure key aspects of user experience when loading a web page such as a website’s loading, interactivity and visual stability. All three are related to site speed in one way or another. In addition to being signals for Google scoring, Google is considering labelling search results with symbols to indicate pages with good or bad CWV scores. The assessment should include recommendations on how to ensure that the site receives a good CWV score.
The Core Web Vitals assessment includes the following:
Largest Contentful Paint (LCP): Measure of the overall loading speed of a page – the faster the page loads the better. It’s marked in the timeline when the majority of content is loaded in.
First Input Delay (FID): Measure responsiveness to user interactions. For instance, if a user clicks a link, or selects a dropdown – how quickly will that action be executed on the page. Usually, user interactions will be delayed when a browser is busy executing other tasks.
Cumulative Layout Shift (CLS): Measure the stability of a URL as it loads. We’ve all had that frustrating experience of reading a news site and having the article text jump lower as the navigation is loaded, and CLS is a measure of that across a whole page.
Crawl Budget is the number of pages that Googlebot cawls and indexes on a website within a given timeframe. Search engines have a limited amount of resources that can be used to crawl through a site to catalogue and index the content.
If the number of pages exceeds the site’s crawl budget, there may be pages that will not get indexed or refreshed in the index. If pages don’t get indexed they will not appear in the search engine results pages (SERPs). If pages already in the index aren’t re-indexed regularly, they may lose recency and relevance and start declining in their SERP rankings.
Poor site structure (such as incorrect pagination and interlinking) may prevent search engines from crawling and indexing your site. Your crawl budget can also be adversely affected by duplicate content on your site, or incorrect or conflicting canonicalisation. Site speed can also have an impact on your site’s crawlability.
Wasting crawl budget can seriously impact your pages’ visibility in the SERPs, and in turn, severely affect your other SEO efforts.