We have extensive experience in assisting our clients in achieving targeted advertising success with Google Ads – formerly known as Google AdWords advertising.
Paid Search Advertising (also referred to as PPC Advertising) is about creating keyword targeted advertising campaigns which is visible to a qualified, active customer who has already shown buyer intent by searching on Google for your products or services. This includes a variety of advanced campaigning techniques performed by Certified Google Advertising specialists who are experienced in conducting in-depth Google Audits; Google Marketing Research; setting up successful Google PPC and Display Advertising Campaigns as well as ongoing Paid Search Optimisation and Google Ads Management.
Unlike standard PPC agencies, BlueMagnet begins with extensive competitive and keyword research, and conducts a thorough analysis on the current search opportunities – we call this the sweet spot’. We devise a targeted bidding strategy and write highly effective paid search ads for our client’s campaigns, which drive users to highly optimised landing pages that have been designed in line with usability and paid search best practice guidelines. We have extensive experience in conversion optimisation, and our paid search consultants will continuously optimise your Google Advertising campaigns to drive the lowest cost-per-conversion in line with targeted objectives and goals.
With more than 20 years’ experience, our Google AdWords specialists not only know how to advertise on Google and run successful paid search advertising strategies; they also provide consulting and coaching services to ensure that our client’s Google Campaigns are optimised for success. Coupled with our extensive experience in conversion tracking and advertising analytics, as well as our experience in search engine and user optimisation, we are well equipped to either train or consult to your paid search team to ensure the highest return on your investment.
Conversion Optimisation is both a science and an art. Using advanced tools and testing techniques to monitor how users engage with your website, we identify obstacles preventing users from converting.
Not all digital marketing agencies are qualified and experienced in landing page optimisation. It requires user experience specialists who are certified in user-centered (CUA) and best practice user interface (UI) design principles to create a landing page that is wholly in line with a user’s expectations. UX experts are trained in user experience, performance testing and conversion optimisation techniques.
BlueMagnet’s Usability Analysts are HFI certified to conduct in-depth usability evaluations such as expert reviews, heuristic evaluations, live user performance tests as well as AB Testing and experiments to inform the design of your landing pages. Over the past decade, our conversion optimisation specialists have mastered the art of landing page creation and conversion optimisation, ensuring that your campaigns generate targeted, high quality leads and a remarkable improvement in your online advertising ROI.
Unlike most digital agencies, our intention is not to hook you into long-term outsourced online advertising agreements. We believe that by empowering companies with in-house skills to execute your SEO and paid search advertising strategies internally, our specialists can focus their expertise on the more advanced techniques to assist you in optimising your campaigns to achieve better reach and increased conversions.
If you see value in learning how to advertise online and want to be shown how to advertise your business more effectively on Google, then BlueMagnet is the ideal Search Marketing partner for you. We’ll work with you to formulate a competitive hybrid-search strategy, and then then coach you through a step-by-step process so that you not only learn how to use Google AdWords (now called Google Ads) more effectively. We can also teach you Google Advertising Guidelines that will ensure that you achieve the best possible results from your PPC campaigns.
If you already have an in-house online advertising team then we would be happy to consult with your campaign managers and designers to ensure that you achieve the best possible results.
We don’t just practice what we preach but also practice while we teach. We are South Africa’s first Search Marketing Training Company offering an independent, hands-on SEO Professional Certification programme, having trained over 300 SEO’s from more than 50 of South Africa’s Top SEO Agencies. We have been training SEO for as long as Google has been in existence. We have also lectured the Google Ads Course on behalf of Google at the AAA School of Advertising.
Our Google Ads, Online Advertising, Display and Video Advertising courses form part of the Certified Digital Marketing Professional programme accredited through the Digital Marketing Institute in Ireland.