A hybrid approach to Search Marketing Success
Our Search Advertising Methodology is underpinned by taking a deep-dive into understanding your company’s objectives and unique value propositions, supported by in-depth online market and search visibility analysis, competitor analysis, Google research as well as a comprehensive PPC Audit, to ensure that we identify the sweet spot for delivering results from your Googlen traffic as quickly as possible.
Discovery
We establish the core business and marketing objectives and explore any challenges that might hinder your company's ability to achieve its online advertising objectives.We gather valuable insights and strategic information to better understand how online advertising platforms are currently being used as part of your Digital Marketing Strategy.
Research
We conduct extensive competitor analysis, Google market research and social media platform and online media research to identify the best paid advertising opportunities for your business.Using Google Keyword planner as well as other paid search research tools, coupled with competitive benchmarking, we uncover the optimal sweet spot to achieve targeted advertising effectiveness.
Audit
We appoint experienced Google Ads Manager, LinkedIn Ads Manager and Facebook Ads Manager specialists to audit your current paid search and social media advertising campaigns.The paid media audit includes a review of your Google Search Ads, Facebook Ads Formats, LinkedIn Campaign Strategy and other native advertising to provide actionable insights.
Strategy
An effective Online Paid Media Strategy requires an integrated Digital Marketing approach to build authority, credibility and trust throughout the buying funnel.Together with a carefully selected keyword strategy, we’ll provide you with the building blocks to achieve improved Search Marketing and Social Media Advertising ROI.
The best paid media agencies understand that search advertising success is as a result of all digital marketing parts working together to deliver on customer’s expectations throughout the buying journey; while leveraging the key advantages of online advertising to establish a dominant position in marketing through Google advertising; supported by various types of sophisticated advertising techniques as part of a broader hybrid-search strategy.
Our Paid Search Expertise
BlueMagnet is an SEO & Search Marketing Company (headquartered in Johannesburg, South Africa) that brings a collective of over 23 years’ experience driving increased Google organic & paid search success. Not only do we have a deep understanding of how Google Ads work, but we also have years of experience in training some of South Africa’s top paid media agencies on how to achieve optimal SEO & Google Advertising success for their clients.
We also offer Google Ads coaching and consulting services to Corporate South Africa, as well as to a number of global multi-national enterprises; and are recognised as one of South Africa’s leading search marketing companies, having trained thousands of search marketing and SEO professionals in South Africa over the past 15 years.
We have extensive experience in assisting our clients in achieving targeted advertising success with Google Ads – formerly known as Google AdWords advertising.
Paid Search Advertising (also referred to as PPC Advertising) is about creating keyword targeted advertising campaigns which is visible to a qualified, active customer who has already shown buyer intent by searching on Google for your products or services. This includes a variety of advanced campaigning techniques performed by Certified Google Advertising specialists who are experienced in conducting in-depth Google Audits; Google Marketing Research; setting up successful Google PPC and Display Advertising Campaigns as well as ongoing Paid Search Optimisation and Google Ads Management.
Unlike standard PPC agencies, BlueMagnet begins with extensive competitive and keyword research, and conducts a thorough analysis on the current search opportunities – we call this the sweet spot’. We devise a targeted bidding strategy and write highly effective paid search ads for our client’s campaigns, which drive users to highly optimised landing pages that have been designed in line with usability and paid search best practice guidelines. We have extensive experience in conversion optimisation, and our paid search consultants will continuously optimise your Google Advertising campaigns to drive the lowest cost-per-conversion in line with targeted objectives and goals.
With more than 20 years’ experience, our Google AdWords specialists not only know how to advertise on Google and run successful paid search advertising strategies; they also provide consulting and coaching services to ensure that our client’s Google Campaigns are optimised for success. Coupled with our extensive experience in conversion tracking and advertising analytics, as well as our experience in search engine and user optimisation, we are well equipped to either train or consult to your paid search team to ensure the highest return on your investment.
Conversion Optimisation is both a science and an art. Using advanced tools and testing techniques to monitor how users engage with your website, we identify obstacles preventing users from converting.
Not all digital marketing agencies are qualified and experienced in landing page optimisation. It requires user experience specialists who are certified in user-centered (CUA) and best practice user interface (UI) design principles to create a landing page that is wholly in line with a user’s expectations. UX experts are trained in user experience, performance testing and conversion optimisation techniques.
BlueMagnet’s Usability Analysts are HFI certified to conduct in-depth usability evaluations such as expert reviews, heuristic evaluations, live user performance tests as well as AB Testing and experiments to inform the design of your landing pages. Over the past decade, our conversion optimisation specialists have mastered the art of landing page creation and conversion optimisation, ensuring that your campaigns generate targeted, high quality leads and a remarkable improvement in your online advertising ROI.
Unlike most digital agencies, our intention is not to hook you into long-term outsourced online advertising agreements. We believe that by empowering companies with in-house skills to execute your SEO and paid search advertising strategies internally, our specialists can focus their expertise on the more advanced techniques to assist you in optimising your campaigns to achieve better reach and increased conversions.
If you see value in learning how to advertise online and want to be shown how to advertise your business more effectively on Google, then BlueMagnet is the ideal Search Marketing partner for you. We’ll work with you to formulate a competitive hybrid-search strategy, and then then coach you through a step-by-step process so that you not only learn how to use Google AdWords (now called Google Ads) more effectively. We can also teach you Google Advertising Guidelines that will ensure that you achieve the best possible results from your PPC campaigns.
If you already have an in-house online advertising team then we would be happy to consult with your campaign managers and designers to ensure that you achieve the best possible results.
We don’t just practice what we preach but also practice while we teach. We are South Africa’s first Search Marketing Training Company offering an independent, hands-on SEO Professional Certification programme, having trained over 300 SEO’s from more than 50 of South Africa’s Top SEO Agencies. We have been training SEO for as long as Google has been in existence. We have also lectured the Google Ads Course on behalf of Google at the AAA School of Advertising.
Our Google Ads, Online Advertising, Display and Video Advertising courses form part of the Certified Digital Marketing Professional programme accredited through the Digital Marketing Institute in Ireland.
Why Choose BlueMagnet as your Google Search Partner
Trusted By:
Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.
BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.
BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.
In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.
BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.
A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!
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