Strategic Search Marketing Services

Reach more of the Right Customers through targeted advertising

A hybrid approach to Search Marketing Success

Our Search Advertising Methodology is underpinned by taking a deep-dive into understanding your company’s objectives and unique value propositions, supported by in-depth online market and search visibility analysis, competitor analysis, Google research as well as a comprehensive PPC Audit, to ensure that we identify the sweet spot for delivering results from your Googlen traffic as quickly as possible.


We establish the core business and marketing objectives and explore any challenges that might hinder your company's ability to achieve its online advertising objectives.

We gather valuable insights and strategic information to better understand how online advertising platforms are currently being used as part of your Digital Marketing Strategy.


We conduct extensive competitor analysis, Google market research and social media platform and online media research to identify the best paid advertising opportunities for your business.

Using Google Keyword planner as well as other paid search research tools, coupled with competitive benchmarking, we uncover the optimal sweet spot to achieve targeted advertising effectiveness.


We appoint experienced Google Ads Manager, LinkedIn Ads Manager and Facebook Ads Manager specialists to audit your current paid search and social media advertising campaigns.

The paid media audit includes a review of your Google Search Ads, Facebook Ads Formats, LinkedIn Campaign Strategy and other native advertising to provide actionable insights.


An effective Online Paid Media Strategy requires an integrated Digital Marketing approach to build authority, credibility and trust throughout the buying funnel.

Together with a carefully selected keyword strategy, we’ll provide you with the building blocks to achieve improved Search Marketing and Social Media Advertising ROI.


The best paid media agencies understand that search advertising success is as a result of all digital marketing parts working together to deliver on customer’s expectations throughout the buying journey; while leveraging the key advantages of online advertising to establish a dominant position in marketing through Google advertising; supported by various types of sophisticated advertising techniques as part of a broader hybrid-search strategy.

Our Paid Search Expertise

BlueMagnet is an SEO & Search Marketing  Company (headquartered in Johannesburg, South Africa) that brings a collective of over 23 years’ experience driving increased Google organic & paid search success. Not only do we have a deep understanding of how Google Ads work, but we also have years of experience in training some of South Africa’s top paid media agencies on how to achieve optimal SEO & Google Advertising success for their clients.

We also offer Google Ads coaching and consulting services to Corporate South Africa, as well as to a number of global multi-national enterprises; and are recognised as one of South Africa’s leading search marketing companies, having trained thousands of search marketing and SEO professionals in South Africa over the past 15 years.

Why Choose BlueMagnet as your Google Search Partner

BlueMagnet proudly carries the reputation as one of the longest standing Search Marketing Services Companies in South Africa offering SEO and PPC Audits as well as SEO and Google Ads Training.

Our Google specialists draw experience directly from the world’s leading advanced Search Marketing conferences, staying ahead of the latest Google algorithms, search trends, and search marketing tools.

We employ Human Factors International (HFI) Certified Usability Analysts (CUA’s) – considered the world’s leader in user-centered design – who adopt the (HFI) framework methodology which carries over 30 years of experience across every part of the design process to ensure that your landing pages benefits from the mastery of UX principles.

BlueMagnet is Africa’s first certified training partner to the Digital Marketing Institute (DMI) in Ireland offering the Certified Digital Marketing Professional Course in South Africa and Mauritius. All of our Google Advertising and Social Media Consultants possess the international Digital Marketing Professional Certification.

Trusted By:

Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.

Candy Goodman, Founder of Mobitainment

BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.

Tammany Spiess, Angor Properties

BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.

Lourie Holl, Corporate Communications Officer at Softline VIP

In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.

Howard Fox, Marketing Director at Gordon Institute of Business Science (GIBS)

BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.

Andrew Wenger, COO at African Pegmatite

A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!

Paul Mc Intyre, CX Executive at Elingo (Pty) Ltd

Passionate about serving our clients

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