Professional Online Advertising Services

Reach more of the Right Customers through Targeted advertising

Book a Consultation

Our Unique Approach to Ensuring Your Paid Media Success

Our Online Advertising Methodology is underpinned by taking a deep-dive into understanding your company’s objectives and unique value propositions, supported by in-depth online market and advertisement analysis, competitor analysis, Google research as well as a comprehensive PPC Audit and review of your current Facebook Marketing Strategy and LinkedIn Business Page, to ensure that we identify the sweet spot for delivering results as quickly as possible.

Discovery

We establish the core business and marketing objectives and explore any challenges that might hinder your company's ability to achieve its online advertising objectives.

We gather valuable insights and strategic information to better understand how online advertising platforms are currently being used as part of your Digital Marketing Strategy.

Research

We conduct extensive competitor analysis, Google market research and social media platform and online media research to identify the best paid advertising opportunities for your business.

Using Google Keyword planner as well as other paid search research tools, coupled with competitive benchmarking, we uncover the optimal sweet spot to achieve targeted advertising effectiveness.

Audit

We appoint experienced Google Ads Manager, LinkedIn Ads Manager and Facebook Ads Manager specialists to audit your current paid search and social media advertising campaigns.

The paid media audit includes a review of your Google Search Ads, Facebook Ads Formats, LinkedIn Campaign Strategy and other native advertising to provide actionable insights.

Strategy

An effective Online Paid Media Strategy requires an integrated Digital Marketing approach to build authority, credibility and trust throughout the buying funnel.

Together with a carefully selected keyword strategy, we’ll provide you with the building blocks to achieve improved Search Marketing and Social Media Advertising ROI.

Gift

The best paid media agencies understand that online advertising success is as a result of all digital marketing parts working together to deliver on customer’s expectations throughout the buying journey; while leveraging the key advantages of advertising online to establish a dominant positioning in marketing through Google advertising; supported by various types of advertising techniques as part of their social media marketing plan and online advertising strategies.

Our Paid Media Expertise

BlueMagnet is a Digital Marketing and Training Company (headquartered in Johannesburg, South Africa) that brings a collective of over 20 years’ experience driving increased Google Advertising success. Not only do we have a deep understanding of how Google Ads work, but we also have years of experience in training some of South Africa’s top Digital Agencies on how to advertise on Facebook and LinkedIn to achieve optimal Display, PPC and Social Media Advertising success for their clients.

We also offer Google Ads and Facebook Business Manager coaching and consulting services to Corporate South Africa, as well as to a number of global multi-national enterprises and are recognised as one of South Africa’s leading search marketing companies, having trained thousands of search marketing and social media advertising professionals in South Africa over the past 12 years.

We have extensive experience in assisting our clients in achieving targeted advertising success with Google Ads – formerly known as Google AdWords advertising.

Paid Search Advertising (also referred to as PPC Advertising) is about creating keyword targeted advertising campaigns which is visible to a qualified, active customer who has already shown buyer intent by searching on Google for your products or services. This includes a variety of advanced campaigning techniques performed by Certified Google Advertising specialists who are experienced in conducting in-depth Google Audits; Google Marketing Research; setting up successful Google PPC and Display Advertising Campaigns as well as ongoing Paid Search Optimisation and Google Ads Management.

Unlike standard PPC agencies, BlueMagnet begins with extensive competitive and keyword research, and conducts a thorough analysis on the current search opportunities – we call this the sweet spot’. We devise a targeted bidding strategy and write highly effective paid search ads for our client’s campaigns, which drive users to highly optimised landing pages that have been designed in line with usability and paid search best practice guidelines. We have extensive experience in conversion optimisation, and our paid search consultants will continuously optimise your Google Advertising campaigns to drive the lowest cost-per-conversion in line with targeted objectives and goals.

With more than 20 years’ experience, our Google AdWords specialists not only know how to advertise on Google and run successful paid search advertising strategies; they also provide consulting and coaching services to ensure that our client’s Google Campaigns are optimised for success. Coupled with our extensive experience in conversion tracking and advertising analytics, as well as our experience in search engine and user optimisation, we are well equipped to either train or consult to your paid search team to ensure the highest return on your investment.

We have extensive experience in assisting our clients in achieving targeted advertising success with Facebook, Instagram, Twitter and LinkedIn Ad Strategies using a variety of advanced campaigning techniques as part of an integrated social media marketing plan.

Our Social Media Advertising specialists are not only experience in conducting in-depth Social Media Advertising Campaign Audits and Social Media Marketing Research; but also have hands-on experience setting up, optimising and managing Facebook, Instagram, Twitter and LinkedIn Advertising campaigns.

Unlike standard social media agencies, BlueMagnet begins with extensive competitive and market research and carries out a thorough analysis on the current reach opportunities presented by each social media platform, to identify what we call the ‘sweet spot’; where you can captivate the attention of a highly targeted audience in a unsaturated market. We have extensive experience in conversion optimisation and our social media advertising specialists will continuously optimise your social media advertising campaigns to drive the lowest cost-per-conversion in line with targeted objectives and goals.

Our online advertising specialists not only know how to how to advertise on Facebook, Instagram, Linkedin and Twittter with great success; but they also have provide hands-on consulting and coaching services to ensure that our client’s Online Advertising Campaigns are optimised in accordance with social media best practice guidelines. Coupled with our extensive experience in conversion tracking and advertising analytics, we are well equipped to either train or consult to your social media team to ensure the highest return on your investment.

Conversion Optimisation is both a science and an art. Using advanced tools and testing techniques to monitor how users engage with your website, we identify obstacles preventing users from converting.

Not all digital marketing agencies are qualified and experienced in landing page optimisation. It requires user experience specialists who are certified in user-centered (CUA) and best practice user interface (UI) design principles to create a landing page that is wholly in line with a user’s expectations. UX experts are trained in user experience, performance testing and conversion optimisation techniques.

BlueMagnet’s Usability Analysts are HFI certified to conduct in-depth usability evaluations such as expert reviews, heuristic evaluations, live user performance tests as well as AB Testing and experiments to inform the design of your landing pages. Over the past decade, our conversion optimisation specialists have mastered the art of landing page creation and conversion optimisation, ensuring that your campaigns generate targeted, high quality leads and a remarkable improvement in your online advertising ROI.

Unlike most Digital Marketing agencies, our intention is not to hook you into long-term outsourced online advertising agreements. We believe that by empowering companies with in-house skills to execute your online advertising and social media marketing strategies internally, our specialists can focus their expertise on the more advanced techniques to assist you in optimising your campaigns to achieve better reach and increased conversions.

If you see value in learning how to advertise online and want to be shown how to advertise your business on Facebook or how to create Google Ads, then BlueMagnet is the ideal Partner for you. We’ll work with you to formulate a competitive Online Advertising strategy, and then then coach you through a step-by-step process so that you not only learn how to use Google AdWords (now called Google Ads) effectively. We can also teach you Facebook Advertising Guidelines that will ensure that you achieve the best possible results from your Facebook Business Manager Page.

If you already have an in-house online advertising team then we would be happy to consult with your campaign managers and designers to ensure that you achieve the best possible online advertising results.

We don’t just practice what we preach but also practice while we teach. We are South Africa’s first Search Marketing Training Company offering an independent, hands-on SEO Professional Certification programme, having trained over 300 SEO’s from more than 50 of South Africa’s Top SEO Agencies. We have been training SEO for as long as Google has been in existence. We have also lectured the Google Ads Course on behalf of Google at the AAA School of Advertising.

Our Google Ads, Online Advertising, Display and Video Advertising courses form part of the Certified Digital Marketing Professional programme accredited through the Digital Marketing Institute in Ireland.

Book a Consultation

Why Choose BlueMagnet as your Online Advertising Company

BlueMagnet proudly carries the reputation as one of the longest standing Search Marketing Services Companies in South Africa offering SEO and PPC Audits as well as SEO and Google Ads Training.

Our Google specialists draw experience directly from the world’s leading advanced Search Marketing conferences, staying ahead of the latest Google algorithms, search trends, and search marketing tools.

We employ Human Factors International (HFI) Certified Usability Analysts (CUA’s) – considered the world’s leader in user-centered design – who adopt the (HFI) framework methodology which carries over 30 years of experience across every part of the design process to ensure that your landing pages benefits from the mastery of UX principles.

Our Social Media Consultants have over 20 years’ experience in using advanced Social Media techniques for as long as Facebook and LinkedIn has been in existence.

BlueMagnet is Africa’s first certified training partner to the Digital Marketing Institute (DMI) in Ireland offering the Certified Digital Marketing Professional Course in South Africa and Mauritius. All of our Google Advertising and Social Media Consultants possess the international Digital Marketing Professional Certification.

Trusted By:

Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.

Candy Goodman, Founder of Mobitainment

BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.

Tammany Spiess, Angor Properties

BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.

Lourie Holl, Corporate Communications Officer at Softline VIP

In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.

Howard Fox, Marketing Director at Gordon Institute of Business Science (GIBS)

BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.

Andrew Wenger, COO at African Pegmatite

A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!

Paul Mc Intyre, CX Executive at Elingo (Pty) Ltd

Passionate about serving our clients

Subscribe now for our newsletter