Internet Marketing has grown phenomenally over the last few years but the shift has quite clearly moved to a market that is driven by the consumer and that is no longer dictated by journalists and corporates. Social and search marketing is clearly leading the way together with email & mobile marketing, website optimisation and Web PR strategies. Online consumers are responding more favourably to non-intrusive, relevant and socially attractive campaigns and have quite frankly had enough of intrusive, forced online advertising campaigns.

The top 10 most effective internet marketing tips are:

Optimise your website’s content
Create a content development strategy for your website
Invest in a paid search (pay-per-click) campaign
Publicise your website through article marketing
Develop a social media marketing strategy
Create a Company Blog
Experiment with video marketing
Engage your audiences with web widget marketing
Discover the benefits of mobile marketing
Create an effective (legally compliant) email marketing strategy
Over the next few posts I will elaborate a little on each