Professional Social Media Services
Inspire your Customers to Share the Experiences you create
Our Social Media Strategy Methodology is underpinned by taking a deep-dive into understanding your company’s objectives and unique value propositions, supported by in-depth competitor analysis and market research; and a comprehensive Social Media Audit to ensure that we identify the sweet spot for delivering results as quickly as possible.
The best social media marketing companies understand the importance of social media as part of the digital marketing strategy is to improve customer relationships through telling meaningful stories and personalised engagement with the customer. Social Media Marketing is most successful when all digital marketing parts work together to deliver on both the user and our customer’s expectations.
Our Social Media Marketing Expertise
BlueMagnet is recognised as one of the most experienced social media marketing companies in South Africa. For the past 12 years, we have trained many social media agency leaders and have provided Social Media Consulting Services to Corporate South Africa, as well as to a number of global multi-national enterprises on the many benefits of social media marketing as part of a collaborative digital customer experience engagement strategy.
We understand that achieving social media marketing success requires ongoing social media management together with a well-planned integrated digital strategy. We have assisted our many clients in achieving outstanding results, not only due to our extensive knowledge of the many benefits and features available on Facebook, Instagram, LinkedIn and YouTube; but largely as a result of our uniquely designed approach to our client’s Social Media Strategy.
The Social Media Audit includes thorough research and influencer analysis, competitor analysis and benchmarking as well as a full sentiment and brand reputation which lays the foundation to create your social media for marketing strategy, editorial calendars, engagement plans, social media advertising, remarketing campaigns and define measurable KPI’s.
We work with social media marketing agencies and directly with brands to ensure best practice is adhered to, using a variety of advanced tactics performed by social media marketing professionals to ensure that your social marketing strategy is aligned to your business goals while delivering your brand message to the right people at the right time through awareness, thought leadership, education, inspiration and superior customer engagement using the most suitable social media channels.
Upon completion of the site audit, we provide actionable insights and recommendations that will form the foundation of your Social Media Marketing Strategy to ensure long-term and sustainable social media success.
Unlike most Social Media Marketing Agencies, our intention is not to hook you into long-term Social Media Management agreements. We believe that by empowering companies with in-house Social Media Marketing skills to execute the foundational components of your Social Media Strategy internally, our Digital Marketing Specialists can focus their expertise with a more holistic and strategy view of helping your business achieve sustainable long-term success.
Our Social Media Consultancy works with brands in creating their social media strategy to keep them ahead of the curb while achieving higher ROI. Our dedicated social media specialists will work with you to meet your business objectives and assist with your social media campaigns. If you already have an in-house Social Media team then we would be happy to consult with your social media marketers; content marketers or copywriters to ensure that you achieve the best possible Social Media Marketing results.
If you see value in owning your social media skills in-house and would like to learn how to do social media marketing more effectively yourself, then BlueMagnet is the ideal Social Media Partner for you. We’ll work with you to formulate a competitive Social Media strategy, and then coach you through a guided step-by-step process to becoming skilled in-house social media marketers to ensure that you are able to execute your Social Media Policy and Social Media Plan internally according to best practice guidelines.
We don’t just practice what we preach but also practice while we teach. We are South Africa’s first partner to the Digital Marketing Institute in Ireland offering the Certified Digital Marketing Professional Course which include modules such as Social Media, Content Marketing, Display and Video Advertising, which can be taken as independent courses, or as part of the complete 5-day Certified Digital Marketing Professional Certification Course.
We also offer our own short courses in Social Media Marketing such as Facebook Advertising and Facebook Business Manager training to assist companies in better managing their Facebook Business Page. We also offer customised courses for LinkedIn Advertising as well as Social Media Selling and Social Networking training. For those organisations requiring assistance with Online Reputation or Brand Sentiment marketing, our on-site personalised courses will be immensely valuable.
Our Social Media Consultants have over 20 years’ experience in providing professional Digital Marketing services using advanced Social Media techniques for as long as Facebook and LinkedIn has been in existence.
BlueMagnet is Africa’s first certified training partner to the Digital Marketing Institute (DMI) in Ireland offering the Certified Digital Marketing Professional Course in South Africa and Mauritius. All of our Social Media Consultants possess the international Digital Marketing Professional Certification.
We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and competent Social Media Specialists in South Africa to deliver only the best Social Media Marketing Consulting services to our valued clients. Our specialists draw experience directly from the world’s leading advanced Social Media and Digital Marketing conferences, staying up to date on the latest social media statistics, trends and social media marketing tools.
We continuously evaluate available technologies to ensure that we utilise a combination of the most accurate; comprehensive social media management tools and software to conduct social media audits, brand reputation, sentiment analysis, competitor benchmarking and ongoing social media performance management.
Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.
BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.
BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.
In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.
BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.
A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!