Digital Marketing Audit

Benchmark your digital assets to uncover actionable insights for focused improvements.

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Our Approach to Your Digital Transformation Success

Our Digital Transformation methodology is underpinned by taking a deep-dive into understanding your company’s objectives and unique value propositions [Discovery], supported by comprehensive competitor and online market analysis [Research] and an in-depth review [Audit] of all of your digital assets to ensure that we identify the sweet spot for delivering optimal [Digital Strategy] results as quickly as possible.

Following the initial discovery and online market research phase, our Digital Analysts are equipped with valuable insights on your organisation, your online market, target audience and competitors, and are ready to run a series of extensive digital audits across all of your digital assets in order to establish a digital marketing benchmark by identifying the strengths, weaknesses, opportunities and threats (SWOT) presented across each Digital Asset;

Our Online Research Specialists explore the following digital touchpoints that could be leveraged to support your Digital Marketing Transformation (DMT) strategy:

As the longest standing SEO Audit Company in South Africa, we have set the benchmark for web audits across the industry, by providing technical support, consulting and advanced SEO training to Search Engine Optimisation Professionals across Africa. We have over 12 years’ experience auditing and implementing best practice and technical SEO across thousands of top performing local and global multilingual websites.

Our SEO Audit process includes a deep-dive into all aspects of your website to extract key data that will be analysed, interpreted and documented in a report outlining any critical issues that might prevent the website from achieving optimal Google rankings. Our experienced SEO Analysts review your website’s overall health, benchmarked against your competitors, to ensure that it complies with SEO best practice and compliance guidelines and identify any critical issues that might be preventing the website from ranking well on Google. Upon completion of the site audit, we provide actionable insights and recommendations that will form the foundation of your SEO Strategy to ensure long-term and sustainable organic search performance success.

During the SEO Audit, or analysts will review a number of variables across the following key areas:

  • Search Visibility

  • Coverage Errors

  • Technical SEO

  • Information Architecture

  • Structured Data

  • HTML Optimisation

  • Image Optimisation

  • Mobile Speed

  • Accelerated Mobile Pages (AMP)

  • Mobile Usability

  • Duplicate Content

  • Backlink Profile

  • Expertise, Authoritativeness and Trust

  • Penalty Assessments, etc.

Our Certified Usability Analysts (HFI) are experienced in auditing website effectiveness to identify and prioritise any friction areas that might be preventing your website users from converting. We apply evidence-based user-centered analysis in which we reference science, research, best practice principles and user evaluation to inform our analysis and testing methods.

Upon completion of the user experience analysist, we provide actionable insights to inform the design of your website for improved conversion optimisation.

During the Website Audit our Usability Analysts will conduct a number of tests such as:

  • Heuristic Evaluation / Expert Review

  • Low and High Fidelity Wireframe Tests

  • AB Testing

  • Heat Maps

  • Click Maps

  • Scroll Maps

  • Analytics Insights

  • User Preference Tests

  • User Acceptance Test

  • Remote User Tests

  • Live User Performance Test

  • Task Performance Tests

  • User Journey Analysis

  • Mental Model Assessments

  • User Interviews

  • Online Surveys

  • Conversion Funnel Analysis

  • Abandonment Paths

  • Form Analytics, etc

Our Social Media analysts will perform in-depth research and analysis into your brand’s reach and activities on existing social media platforms, to assess the effectiveness of your presence on each platform in relation to the objectives. We will provide specific recommendations to improve your performance to meet your objective, and to receive optimal return on investment in respect to your various social media activities.

During the audit we’ll uncover which social media channels are the best match for your objectives, to ensure that your brand is engaging your target at the right time, and make it easy for them to do so, wherever they are. Upon completion of the audit, we provide actionable insights and recommendations that will form the foundation of your Social Media Marketing Strategy to ensure long-term and sustainable social media success.

During the SEO Audit, or analysts will review a number of variables across the following key areas:

  • Objectives vs Gap Analysis

  • Competitor Analysis and Benchmarking

  • Market Share and Impact Scorecard

  • Social Authority

  • Editorial Calendar

  • Content Plan

  • Reach vs Engagement

  • Audience Profile Analysis

  • Audience Behaviour

  • Social Signals

  • Trending Topics

  • Campaigns and Measurement, etc

The Content Audit lays the foundation for your Content Marketing Strategy and Editorial Calendars. We work with Content Marketing Agencies as well as in-house Content Managers to ensure that your Content Plan is aligned to your business goals while delivering your brand message to the right people at the right time through awareness, thought leadership, education, inspiration and superior customer engagement using the most suitable Content Marketing channels.

Upon completion of the audit, we provide actionable insights and recommendations that will form the foundation of your Content Marketing Strategy to ensure long-term and sustainable social media success.

During the Content Audit, or analysts will review a number of variables across the following key areas:

  • Objectives vs Gap Analysis

  • Competitor Analysis and Benchmarking

  • Brand Reputation

  • Brand Perception

  • Brand Authority

  • Brand Influence

  • Editorial Calendars

  • Content Themes

  • Content Mix

  • Post Frequency

  • Content Promotion

  • Influence and Authoritativeness

  • Popularity of Content

  • Quantitative Analysis

  • Qualitative Analysis

  • Engagement

  • Key Performance Indicators, etc

BlueMagnet has experience with the POPI Act and can conduct a detailed POPI audit to ensure that your marketing is legal and compliant. We assist our clients by carrying out an extensive Email Marketing Audit with a specific focus on ensuring that your Email Marketing Strategy is not only legal and compliant, but that it also meets your business and marketing objectives.

Upon completion of the audit, we provide actionable insights and recommendations that will form the foundation of your Email Marketing Strategy to ensure long-term and sustainable communications success.

During the Email Marketing Audit, we will review the following key areas:

  • Objectives vs Gap Analysis

  • Industry Benchmarking

  • POPI Compliance

  • Audience Segmentation

  • List Hygiene

  • List Management

  • Layout and Design

  • Content and Messaging

  • Distribution Timing and Frequency

  • Spam Filter Checks

  • Email Service Provider Compliance

  • Communications Calendar

  • Key Performance Indicators, etc

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Facilitated Digital Marketing Transformation (DMT)

To remain competitive in an ever-changing connected multichannel world, businesses need to focus their efforts on bridging the gap between the organisation’s needs and the customer’s demands for seamless experiences across all digital touchpoints by adopting a digital first approach to delivering a successful marketing strategy.

BlueMagnet can assist your organisation in developing a Digital Transformation Strategy that will lead to stronger customer engagement and improved ROI through the alignment of your priorities with digital customer experience offerings. As your digital partner, we will facilitate the shift from business-focused to customer-centric digital transformation strategies by developing a roadmap to support an integrated digital strategy for businesses that want to drive improved digital experiences. Allow us to help your organisation maintain a world-class digital presence and see increased ROI in an ever-evolving digital world by staying up to date with the latest digital marketing trends to keep your business at the forefront for years to come.

We’ll help you put digital at the heart of your marketing strategy.

Why Choose BlueMagnet as your Digital Analyst Partner

Our team comprises of a collective of over 45 years having delivered professional digital marketing research analysis, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all touchpoints. We are have been practicing digital marketing in South Africa for as long as Google and Facebook has been in existence.

Founded in 2007, BlueMagnet proudly carries the reputation as the longest standing SEO Training Company in South Africa – endorsed by the Association for SEO Professionals South Africa (SEOPSA) – having trained some of the top SEO Agencies in South Africa. BlueMagnet was the first accredited South African Training Partner to the Digital Marketing Institute (DMI) in Ireland, having provided the internationally recognised Certified Digital Marketing Professional accreditation to over thousands of students across Africa since 2012. BlueMagnet has been at the forefront of digital training and skills development for the past 12 years, with lecturers and trainers who have hands-on practical experience in digital marketing research, analysis, strategy, UX, SEO, PPC and various other digital channels.

All our Digital Marketing Consultants have achieved outstanding grades in the internationally recognised Professional Digital Marketing Certification through the Digital Marketing Institute (DMI). Our Search Marketers are all Google Ads and Analytics qualified and have also completed SEOPSA’s SEO Professional Certification Program. Our Digital Marketing practitioners continuously enforce and uphold best-practice standards and compliance in digital marketing, ensuring that we adhere to a strict code of ethics and white-hat principles.

Our user-centered design methodology is based on the Human Factors International (HFI) framework which has been perfected over the past 30 Years. Recognised as the global leader in user experience (UX) design, HFI have incorporated best practices across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation.

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent Digital Marketing Experts in South Africa to deliver only the best Digital Marketing Services to serve our valued clients. Our Google specialists draw experience directly from the world’s leading advanced Search Marketing conferences, staying ahead of the latest Google algorithms, search trends, and search marketing tools.

We continuously evaluate available technologies to ensure that we utilise the most accurate and sophisticated digital marketing tools and software to conduct Website, SEO, UX, Google Ads, Content, Social Media, Online Brand Reputation, Sentiment and Analytics Audits; as well as Competitor Analysis; Online Market Research and ongoing Digital Marketing performance benchmarking, optimisation and management.

BlueMagnet partners with only the best web development companies and responsive web design companies, to ensure that your website is planned and development according to the highest standards.

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Years Digital Marketing Experience
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Top Performing Digital Campaigns
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Trained Digital Marketing Professionals
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Years SEO & UX Experience

Trusted By:

Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.

Candy Goodman, Founder of Mobitainment

BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.

Tammany Spiess, Angor Properties

BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.

Lourie Holl, Corporate Communications Officer at Softline VIP

In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.

Howard Fox, Marketing Director at Gordon Institute of Business Science (GIBS)

BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.

Andrew Wenger, COO at African Pegmatite

A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!

Paul Mc Intyre, CX Executive at Elingo (Pty) Ltd

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