Our Unique Approach to Ensuring Your SEO Content Strategy
Our Content Strategy methodology is underpinned by taking a deep-dive into understanding your company’s marketing, website and SEO objectives. We gain insight into your target audience personas and unique value propositions; supported by in-depth Competitor Analysis, Online Market Research, and a comprehensive Content Audit to identify the sweet spot for delivering the most optimal results from your Content Plan and SEO copy-writing efforts as quickly as possible.
Discovery
We establish the core business and marketing objectives and explore any challenges that might be hindering your company's ability to effectively achieve these objectives.Our content strategy specialists gather valuable insights and strategic information to better understand how online content is being leveraged within your organisation.
Research
We gather consumer behaviour and competitive insights to identify the most suitable types of digital content required to best engage with your online customer.We provide a comprehensive report with in-depth content analysis demonstrating how you can gain the best possible impact through effective Content Marketing.
Audit
During the content audit we perform an comprehensive review on the types of content used across the company’s digital platforms as part of the inbound marketing plan.By establishing a benchmark for your content marketing and social media strategy, we can formulate a plan that leverages the many advantages of digital content for your business.
Strategy
An effective Digital Content Marketing Strategy requires a well-planned Content Marketing Plan and Social Media Editorial Calendar to achieve long-term Content Marketing success.A well-defined Social Media Marketing Strategy and Content Calendar will provide you with the building blocks to achieve sustainable Content Marketing success as part of an integrated Digital Marketing Strategy.
The best Website, SEO and Marketing Managers understand that Content Marketing is most successful when your content calendar is aligned with your social media and web editorial schedule, as well as your search keyword strategy, to drive branded content that has been keyword optimised with best practice SEO copy-writing elements; whether writing blogs, articles and thought leadership pieces; or as part of your Web PR Outreach Strategy to attract customers, and to improve customer relationships through telling meaningful stories and drive personalised engagement with their customer.
Our Content Strategy Expertise
BlueMagnet is recognised as one of the most experienced SEO Content Marketing companies in South Africa. For the past 15 years, we have trained many Content Marketing agency leaders and have provided Inbound Marketing and SEO Content Strategy Consulting Services to Corporate South Africa, as well as to a number of global multi-national enterprises on the many benefits of digital content as part of a collaborative digital customer experience engagement strategy.
We understand that achieving digital marketing success requires a well-planned planned content schedule together with a integrated digital communications strategy. We have assisted our many clients in achieving outstanding results, not only due to our extensive knowledge of the many benefits and features available across various digital platforms, but largely as a result of our uniquely designed collaborative approach to our client’s Inbound Marketing, Content and SEO Strategy.
The Content Audit includes thorough research which includes influence analysis and competitor benchmarking, which lays the foundation to define measurable KPI’s when creating your content marketing strategy. This is supported by well-planned web editorial calendars; SEO copy-writing and engagement techniques; which is then strategically underpinned by sophisticated lead-generation remarketing campaigns to increase conversion rates.
We partner with experienced SEO Copywriters and Content Creation Agencies – as well as in-house Content and Communications Teams – to ensure Google and Social Media Platform best practice is adhered to. We deploy a variety of advanced SEO tactics to ensure that your SEO, Social Marketing and Outreach Strategy is aligned to your business goals while delivering your brand message to the right people at the right time.
Upon completion of the SEO content audit, we provide actionable insights, an editorial plan and a content playbook with on-site SEO copywriting guidelines and recommendations that will form the foundation of your website’s SEO and content marketing strategy.
Unlike most SEO Content Marketing Agencies, we believe that by empowering companies with in-house content creation and SEO copywriting skills to execute the foundational components of your Content Marketing Strategy internally. Our Digital Marketing Specialists focus their expertise with a more holistic and strategic view of helping your business achieve sustainable long-term success.
Our SEO content specialists work with brands in creating their content strategy to keep them ahead of the curb while achieving higher Google rankings to drive higher ROI through your content efforts. Our dedicated digital marketing specialists will work with you to meet your business objectives and assist with your inbound marketing campaigns . If you already have an in-house Content Marketing team then we would be happy to consult with your Content Managers and Copywriters to ensure that you achieve the best possible results.
If you would like to learn how to how to write online content by applying best-practice SEO Copywriting techniques, or would like to learn how to create an online content editorial calendar which is aligned to your digital marketing objectives; then BlueMagnet is the ideal Digital Marketing Partner for you. We’ll work with you to formulate a competitive Online Content Strategy, and then coach you through a guided step-by-step process to becoming skilled in-house content marketers and copywriters to ensure that you are able to execute your Content Strategy internally to achieve long-term and sustainable customer experience engagement success.
We don’t just practice what we preach but also practice while we teach. As South Africa’s first partner to the Digital Marketing Institute in Ireland, we have expert insight into Content Marketing, Social Media Marketing, SEO, Display and Video Advertising techniques. We also offer short customised on-site courses, or one-one-one coaching in SEO Copywriting, content strategy and Web PR Marketing, focusing on platforms such as Google, Facebook, LinkedIn and others, to assist companies in better managing their website and web PR outreach strategies.
Why Choose BlueMagnet as your SEO Content Marketing Partner
Trusted By:
Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.
BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.
BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.
In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.
BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.
A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!
Passionate about serving our clients
