Professional Content Strategy Services

Create Engaging SEO Content through Meaningful Stories

Our Unique Approach to Ensuring Your SEO Content Strategy

Our Content Strategy methodology is underpinned by taking a deep-dive into understanding your company’s marketing, website and SEO objectives. We gain insight into your target audience personas and unique value propositions; supported by in-depth Competitor Analysis, Online Market Research, and a comprehensive Content Audit to identify the sweet spot for delivering the most optimal results from your Content Plan and SEO copy-writing efforts as quickly as possible.


We establish the core business and marketing objectives and explore any challenges that might be hindering your company's ability to effectively achieve these objectives.

Our content strategy specialists gather valuable insights and strategic information to better understand how online content is being leveraged within your organisation.


We gather consumer behaviour and competitive insights to identify the most suitable types of digital content required to best engage with your online customer.

We provide a comprehensive report with in-depth content analysis demonstrating how you can gain the best possible impact through effective Content Marketing.


During the content audit we perform an comprehensive review on the types of content used across the company’s digital platforms as part of the inbound marketing plan.

By establishing a benchmark for your content marketing and social media strategy, we can formulate a plan that leverages the many advantages of digital content for your business.


An effective Digital Content Marketing Strategy requires a well-planned Content Marketing Plan and Social Media Editorial Calendar to achieve long-term Content Marketing success.

A well-defined Social Media Marketing Strategy and Content Calendar will provide you with the building blocks to achieve sustainable Content Marketing success as part of an integrated Digital Marketing Strategy.

The best Website, SEO and Marketing Managers understand that Content Marketing is most successful when your content calendar is aligned with your social media and web editorial schedule, as well as your search keyword strategy, to drive branded content that has been keyword optimised with best practice SEO copy-writing elements; whether writing blogs, articles and thought leadership pieces; or as part of your Web PR Outreach Strategy to attract customers, and to improve customer relationships through telling meaningful stories and drive personalised engagement with their customer.

Our Content Strategy Expertise

BlueMagnet is recognised as one of the most experienced SEO Content Marketing companies in South Africa. For the past 15 years, we have trained many Content Marketing agency leaders and have provided Inbound Marketing and SEO Content Strategy Consulting Services to Corporate South Africa, as well as to a number of global multi-national enterprises on the many benefits of digital content as part of a collaborative digital customer experience engagement strategy.

We understand that achieving digital marketing success requires a well-planned planned content schedule together with a integrated digital communications strategy. We have assisted our many clients in achieving outstanding results, not only due to our extensive knowledge of the many benefits and features available across various digital platforms, but largely as a result of our uniquely designed collaborative approach to our client’s Inbound Marketing, Content and SEO Strategy.

Why Choose BlueMagnet as your SEO Content Marketing Partner

Our Inbound Marketing Consultants have over 20 years’ experience in providing professional Digital Marketing services using advanced Content Marketing techniques for as long as Google, Facebook and LinkedIn have been in existence.

BlueMagnet was Africa’s first certified training partner to the Digital Marketing Institute (DMI) in Ireland offering the Certified Digital Marketing Professional Course in South Africa and Mauritius. All of our Digital Marketing Consultants possess the international Digital Marketing Professional Certification.

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and competent Digital Marketing Specialists in South Africa to deliver only the best Inbound Marketing Consulting services to our valued clients. Our specialists draw experience directly from the world’s leading advanced Digital Marketing conferences, staying up to date on the latest statistics, trends and tools.

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent SEO Specialists in South Africa to deliver only the best SEO Services to serve our valued clients.

We continuously evaluate available technologies to ensure that we utilise a combination of the most accurate; comprehensive content marketing and SEO tools to conduct SEO and content audits, brand reputation, sentiment analysis, competitor benchmarking and ongoing Digital Marketing performance measurement.

Trusted By:

Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.

Candy Goodman, Founder of Mobitainment

BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.

Tammany Spiess, Angor Properties

BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.

Lourie Holl, Corporate Communications Officer at Softline VIP

In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.

Howard Fox, Marketing Director at Gordon Institute of Business Science (GIBS)

BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.

Andrew Wenger, COO at African Pegmatite

A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!

Paul Mc Intyre, CX Executive at Elingo (Pty) Ltd

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