Professional Content Services

Create Engaging Content through Meaningful Stories

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Our Unique Approach to Ensuring Your Content Marketing Strategy’s Success

Our methodology is underpinned by taking a deep-dive into understanding your company’s objectives and unique value propositions, supported by in-depth competitor analysis and market research; and a comprehensive Content Audit to ensure that we identify the sweet spot for delivering results as quickly as possible.

Discovery

We establish the core business and marketing objectives and explore any challenges that might be hindering your company's ability to effectively achieve these objectives.

Our content strategy specialists gather valuable insights and strategic information to better understand how online content is being leveraged within your organisation.

Research

We gather consumer behaviour and competitive insights to identify the most suitable types of digital content required to best engage with your online customer.

We provide a comprehensive report with in-depth content analysis demonstrating how you can gain the best possible impact through effective Content Marketing.

Audit

During the content audit we perform an comprehensive review on the types of content used across the company’s digital platforms as part of the inbound marketing plan.

By establishing a benchmark for your content marketing and social media strategy, we can formulate a plan that leverages the many advantages of digital content for your business.

Strategy

An effective Digital Content Marketing Strategy requires a well-planned Content Marketing Plan and Social Media Editorial Calendar to achieve long-term Content Marketing success.

A well-defined Social Media Marketing Strategy and Content Calendar will provide you with the building blocks to achieve sustainable Content Marketing success as part of an integrated Digital Marketing Strategy.

The best Inbound marketing companies understand that Content Marketing is most successful when your content calendar is aligned with your social media posting schedule, driving branded content that has been optimised with SEO copywriting elements, whether writing blogs, articles, or as part of your web PR content plan to attract customers and to improve customer relationships through telling meaningful stories and personalised engagement with the customer.

Our Content Marketing Expertise

BlueMagnet is recognised as one of the most experienced Content Marketing companies in South Africa. For the past 12 years, we have trained many Content Marketing agency leaders and have provided Inbound Marketing and Content Strategy Consulting Services to Corporate South Africa, as well as to a number of global multi-national enterprises on the many benefits of digital content as part of a collaborative digital customer experience engagement strategy.

We understand that achieving digital marketing success requires a well-planned planned content schedule together with a integrated digital communications strategy. We have assisted our many clients in achieving outstanding results, not only due to our extensive knowledge of the many benefits and features available across various digital platforms, but largely as a result of our uniquely designed collaborative approach to our client’s Inbound Marketing Strategy.

The Content Marketing Audit includes thorough research and influencer analysis, competitor analysis and benchmarking as well as a full sentiment and brand reputation which lays the foundation to create your Content Marketing for marketing strategy, editorial calendars, engagement plans, Content Marketing advertising, remarketing campaigns and define measurable KPI’s.

We work with Content Marketing agencies and directly with brands to ensure best practice is adhered to, using a variety of advanced tactics performed by Content Marketing professionals to ensure that your social marketing strategy is aligned to your business goals while delivering your brand message to the right people at the right time through awareness, thought leadership, education, inspiration and superior customer engagement using the most suitable Content Marketing channels.

Upon completion of the site audit, we provide actionable insights and recommendations that will form the foundation of your Content Marketing Strategy to ensure long-term and sustainable Content Marketing success.

The Social Media Audit includes thorough research and influencer analysis, competitor analysis and benchmarking as well as a full sentiment and brand reputation which lays the foundation to create your social media for marketing strategy, editorial calendars, engagement plans, social media advertising, remarketing campaigns and define measurable KPI’s.

We work with social media marketing agencies and directly with brands to ensure best practice is adhered to, using a variety of advanced tactics performed by social media marketing professionals to ensure that your social marketing strategy is aligned to your business goals while delivering your brand message to the right people at the right time through awareness, thought leadership, education, inspiration and superior customer engagement using the most suitable social media channels.

Upon completion of the site audit, we provide actionable insights and recommendations that will form the foundation of your Social Media Marketing Strategy to ensure long-term and sustainable social media success.

Unlike most Content Marketing Agencies, our intention is not to hook you into long-term Content Marketing Management agreements. We believe that by empowering companies with in-house Content Marketing skills to execute the foundational components of your Content Marketing Strategy internally, our Digital Marketing Specialists can focus their expertise with a more holistic and strategy view of helping your business achieve sustainable long-term success.

Our Digital Marketing consultancy works with brands in creating their content strategy to keep them ahead of the curb while achieving higher ROI. Our dedicated digital marketing specialists will work with you to meet your business objectives and assist with your inbound marketing campaigns. If you already have an in-house Content Marketing team then we would be happy to consult with your Content Managers and Copywriters to ensure that you achieve the best possible results.

If you would like to learn how to how to write a blog by applying best-practice SEO Copywriting techniques, or would like to learn how to create a social media and content editorial calendar which is aligned to your digital marketing objectives, then BlueMagnet is the ideal Digital Marketing Partner for you. We’ll work with you to formulate a competitive Online Content Strategy, and then coach you through a guided step-by-step process to becoming skilled in-house Content marketers to ensure that you are able to execute your Content Strategy internally to achieve long-term and sustainable customer experience engagement success.

We don’t just practice what we preach but also practice while we teach. We are South Africa’s first partner to the Digital Marketing Institute in Ireland offering the Certified Digital Marketing Professional Course which include modules such as Content Marketing, Social Media Marketing, SEO, Display and Video Advertising, which can be taken as independent courses, or as part of the complete 5-day Certified Digital Marketing Professional Certification Course.

We also offer our own short customised on-site courses in Content and Social Media Marketing, focusing on social media platforms such as Google Ads, Facebook Advertising and Facebook Business Manager to assist companies in better managing their Social Media Pages and Paid Media campaigns

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Why Choose BlueMagnet as your Inbound Marketing Company

Our Inbound Marketing Consultants have over 20 years’ experience in providing professional Digital Marketing services using advanced Content Marketing techniques for as long as Google, Facebook and LinkedIn have been in existence.

BlueMagnet is Africa’s first certified training partner to the Digital Marketing Institute (DMI) in Ireland offering the Certified Digital Marketing Professional Course in South Africa and Mauritius. All of our Digital Marketing Consultants possess the international Digital Marketing Professional Certification.

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and competent Digital Marketing Specialists in South Africa to deliver only the best Inbound Marketing Consulting services to our valued clients. Our specialists draw experience directly from the world’s leading advanced Digital Marketing conferences, staying up to date on the latest statistics, trends and tools.

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent SEO Specialists in South Africa to deliver only the best SEO Services to serve our valued clients.

We continuously evaluate available technologies to ensure that we utilise a combination of the most accurate; comprehensive tools and software to conduct social media, SEO and content audits, brand reputation, sentiment analysis, competitor benchmarking and ongoing Digital Marketing performance management.

Trusted By:

Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.

Candy Goodman, Founder of Mobitainment

BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.

Tammany Spiess, Angor Properties

BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.

Lourie Holl, Corporate Communications Officer at Softline VIP

In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.

Howard Fox, Marketing Director at Gordon Institute of Business Science (GIBS)

BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.

Andrew Wenger, COO at African Pegmatite

A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!

Paul Mc Intyre, CX Executive at Elingo (Pty) Ltd

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