Professional Web Analytics Services
Measure the Right Metrics for maximum Return on Investment
Our performance based analytics methodology is underpinned by taking a deep-dive into understanding your company’s objectives supported by in-depth customer and competitor analysis; and a comprehensive website analysis to establish a framework to successfully execute marketing data analytics to make smarter decisions and improve business results.
Marketing without measurement is futile. Our digital marketing data analysts extract actionable business intelligence and marketing insights to help you better understand your business, increase traffic and improve your conversion rates for marketing efficiency. With our data-driven approach our experienced web analytics consultants can truly harness the power of your marketing data to help you implement an integrated digital marketing analytics strategy that answers your questions and enables you to Improve decision-making.
Our Web Analytics Expertise
BlueMagnet is an experienced data-driven performance based digital marketing company (headquartered in Johannesburg, South Africa) that brings over a decade’s experience with Google Analytics and other business analysis tools. Our experienced team of web analytics consultants assists companies in gathering valuable and actionable insights by measuring key performance indicators and online metrics from Google Analytics and other reliable web analytics tools to support your organisations key success outcomes (KSO’s) resulting in measurable, meaningful results across your organisation.
An audit of your core digital analytics sets the foundation for defining specific deliverables and is the first step towards extracting meaningful data from your digital analytics to developing an effective measurement strategy.
Our experienced marketing analytics consultants learn from the actionable insights extracted from your user activity to understand visitor behaviour trends across your digital platform and forecast customer behaviour. We work with your marketing team to enhance the customer journey against clearly defined goals and objectives. We review your digital marketing efforts and determine what data needs to be collected to accurately measure results and then work with your teams to ensure that we are accurately collecting data, illuminating the successes and opportunities for improvement.
Upon completion of the analytics audit, we provide actionable insights and recommendations that will form the foundation of your digital analytics strategy to ensure long-term and sustainable performance success. A clearly defined web analytics and measurement strategy will assist your company in adapting to evolving customer and business demands.
Our Analytics experts will set-up your web tracking to ensure that all campaign data is accurately recorded across all your digital marketing channel efforts against the custom metrics that were defined in the measurement strategy, ensuring that you’re set up to receive actionable business insights from your data.
We extract and analyse data from Google Analytics, Sentiment Measurement, Social Media Analytics, Paid Search Performance, UTM Tagging, Tag Manager, Customer Analytics Insights , Marketing Analytics, Attribution Modelling, and Customer Journey Analysis; and then work with your teams to ensure that we are accurately illuminating successes and opportunities for improvement. By provide ongoing reporting, measurement and performance management across all areas of your digital marketing strategy, you are assured that the metrics are in line with your goals and objectives, while offering actionable insights for improving your marketing efforts.
Unlike most web analytics companies, our intention is not to hook you into long-term outsourced analytics agreements. Our Google Analytics consultants provide ongoing analytics training and coaching for your in-house marketing team, so they are empowered to execute the foundational components of your digital measurement strategy internally, allowing our digital analysts to focus their expertise on more advanced website tracking and measurement to elevate your digital marketing performance.
As your Business Analytics Partner, we’ll work with your marketing teams and agencies to formulate a competitive online measurement strategy, and then coach you through a guided step-by-step process to becoming a skilled to interpret digital analysts in-house, ensuring that your team is able to act on the metrics to ensure optimal campaign performance across all of your digital assets.
Our team comprises of a collective of over 45 years having delivered professional digital marketing research, audits, analytics, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all touchpoints.
Our user-centered design methodology is based on the Human Factors International (HFI) framework which has been perfected over the past 30 Years. Recognised as the global leader in user experience (UX) design, HFI have incorporated best practices across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation.
Our Digital Marketing Analysts are proficient in Google Analytics and have passed the Google Analytics assessment. BlueMagnet is an accredited Google Partner and our consultants are members of the Association for SEO Professionals South Africa (SEOPSA).
All our Digital Strategists and Analysts possess the internationally recognised Digital Marketing Professional Certification (DMPC) through the Digital Marketing Institute in Ireland; ensuring that they understand the value of a holistic and integrated Digital Marketing strategy. Our Digital Marketing practitioners continuously enforce and uphold best-practice standards and compliance in digital marketing, ensuring that we adhere to a strict code of ethics and white-hat principles.
We continuously evaluate available technologies to ensure that we utilise the most accurate and sophisticated digital marketing tools and software to conduct Website, SEO, UX, Google Ads, Content, Social Media, Online Brand Reputation, Sentiment and Analytics Audits; as well as Competitor Analysis; Online Market Research and ongoing Digital Marketing performance benchmarking, optimisation and management.
Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.
BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.
BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.
In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.
BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.
A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!