Digital Marketing Coaching Services
If you see value in owning your Digital Assets and Skills in-house and would like to learn how to implement SEO, Google Ads, Facebook Business Manager, LinkedIn for Business, or Google Analytics yourself, then BlueMagnet is the ideal Digital Marketing Partner for you. We’ll work with you to formulate a competitive strategy, and then coach you through a guided step-by-step process to becoming a skilled practitioner ensuring that you are able to execute your Digital Marketing Strategy internally according to best practice guidelines.
Our Digital Marketing Coaching Expertise
Unlike most Digital Marketing Agencies, our intention is not to hook you into long-term outsourced Digital Marketing agreements. We believe that by empowering companies with in-house Digital Marketing skills to execute the foundational components of your Digital Marketing Strategy internally, our Digital Marketing Specialists can focus their expertise on the more advanced techniques to elevate your performance to achieve even better ROI.
Let us show you how to get more organic leads by outranking your competitors. Engage with our SEO Experts for weekly hands-on coaching and guidance.
Our Google experts can provide SEO coaching assistance in the following areas:
- Google Penalties
- Keyword Research and Strategy
- Content Optimisation
- HTML Optimisation
- Structured Data
- Quality Raters Guidelines
- User Experience (UX) Optimisation
- Backlink Profile
- Site Architecture
- Security (HTTPS & WordFence etc)
- Image or Video Optimisation
- Speed Optimisation
- Mobile Optimisation
- Voice Search Optimisation
- Local SEO
- Globalisation and Geotargeting
- SEO for WordPress
- SEO Reporting, Tools and Tracking
- Search Console Management
Let us show you how to reach more of the right customers through targeted advertising. Engage with our SEO Experts for weekly hands-on coaching and guidance.
Our Google experts can provide Google Ads coaching assistance in the following areas:
- Google Account Set-up
- Campaign Structuring
- Targeting Settings and Advanced Targeting Option
- Bidding Strategies
- Keyword Research and Selection
- Keyword Mapping and Matching Options
- Ad Group Structures and Theming
- Creating Effective Ad Copy
- Setting up Extensions
- Conversion Tracking
- Linking to Google Analytics
- Display Targeting and Placement Selection
- Creating Effective Display Ads
- Setting up Retargeting Campaigns and Audience Lists
- Post-click Analysis
- Creating Dashboard and Setting KPI’s
- How to Manage your Campaigns Better
Let us show you how to measure the right metrics for maximum return on investment. Engage with our Google Analytics Experts for weekly hands-on coaching and guidance.
Our web analytics experts can provide Google Analytics coaching assistance in the following areas:
- Configuring a Google Analytics Account Settings
- Install Google Analytics tracking code
- Configure filters in Google Analytics
- Sharing access and Permission Management
- Linking your Google Analytics account to Google Ads and Search Console
- Setting up Goals and Events with Google Analytics for Conversion Tracking
- Multichannel Funnels, Assisted Conversions and Acquisition Reports
- Google Ads reporting within Google Analytics
- Creating Custom Reports, Annotations and Custom Segments
- Tag Manager
Let us show you how to reach your business goals and boost conversions with Facebook. Engage with our Facebook Experts for weekly hands-on coaching and guidance.
Our social media experts can provide Facebook coaching assistance in the following areas:
- What is Facebook Business Manager
- Components of Digital Marketing
- Digital Marketing Funnel
- Unique Selling (Value) Propositions
- Facebook Fundamentals
- Types of Facebook Objectives
- Benefits of Business Manager
- How does Facebook Business Manager Help
- Business Manager Invites and Roles
- Campaign Set-up Features
- Audience Segmentation
- Conversion Pixels
- How to add Facebook Pixel Helper
- How to add UTM Tracking
- Measurement and Reporting
- How to create Ads
- Measurement and Reporting
- Content Calendars and Editorial Plans
- 3rd Party Scheduling and Management Tools
- Social Media Policies
Let us help you unlock the power of professional networking and targeting. Engage with our LinkedIn Experts for weekly hands-on coaching and guidance.
Our social media experts can provide LinkedIn coaching assistance in the following areas:
- Creating and Optimising a Professional LinkedIn Profile
- Setting up and Optimising a LinkedIn Business Page
- Best practices for posting content on LinkedIn
- Creating and Optimising LinkedIn Campaigns with Campaign Manager
- LinkedIn Analytics and Insights
- LinkedIn Sales Navigator
- Recruiting with LinkedIn
- Advanced LinkedIn Searches
- LinkedIn Business Strategies
Let us show you how to develop a data-driven digital marketing strategy for your business. Engage with our Digital Marketing Experts for weekly hands-on coaching and guidance.
Our digital marketing experts can provide coaching assistance in the following areas:
- Digital Marketing Strategy
- Search Engine Optimisation
- Google Advertising
- Google Analytics
- LinkedIn Advertising
- Facebook Advertising
- Social Media Marketing
- Content Marketing
- Email Marketing
- Website Optimisation
- User Experience (UX) Optimisation
- Online Reputation Management
Professional Digital Consultancy and Advisory Services
BlueMagnet facilitates Digital Marketing Transformation (DMT) to improve customer experience and business efficiencies with the focus on enhancing Digital Capabilities, Digital Skills and Customer Experience (CX) across all Digital touch-points as part of an integrated Digital Strategy.
We help organisations:
Achieve alignment across all digital touchpoints
Maximize conversion rate
Leverage Data to increase share of wallet
Optimise digital capabilities to enhance customer experiences
Our team comprises of a collective of over 45 years having delivered professional digital marketing research analysis, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all touchpoints. We are have been practicing digital marketing in South Africa for as long as Google and Facebook has been in existence.
Founded in 2007, BlueMagnet proudly carries the reputation as the longest standing SEO Training Company in South Africa – endorsed by the Association for SEO Professionals South Africa (SEOPSA) – having trained some of the top SEO Agencies in South Africa. BlueMagnet was the first accredited South African Training Partner to the Digital Marketing Institute (DMI) in Ireland, having provided the internationally recognised Certified Digital Marketing Professional accreditation to over thousands of students across Africa since 2012. BlueMagnet has been at the forefront of digital training and skills development for the past 12 years, with lecturers and trainers who have hands-on practical experience in digital marketing research, analysis, strategy, UX, SEO, PPC and various other digital channels.
All our Digital Marketing Consultants have achieved outstanding grades in the internationally recognised Professional Digital Marketing Certification through the Digital Marketing Institute (DMI). Our Search Marketers are all Google Ads and Analytics qualified and have also completed SEOPSA’s SEO Professional Certification Program. Our Digital Marketing practitioners continuously enforce and uphold best-practice standards and compliance in digital marketing, ensuring that we adhere to a strict code of ethics and white-hat principles.
Our user-centered design methodology is based on the Human Factors International (HFI) framework which has been perfected over the past 30 Years. Recognised as the global leader in user experience (UX) design, HFI have incorporated best practices across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation.
We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent Digital Marketing Experts in South Africa to deliver only the best Digital Marketing Services to serve our valued clients. Our Google specialists draw experience directly from the world’s leading advanced Search Marketing conferences, staying ahead of the latest Google algorithms, search trends, and search marketing tools.
We continuously evaluate available technologies to ensure that we utilise the most accurate and sophisticated digital marketing tools and software to conduct Website, SEO, UX, Google Ads, Content, Social Media, Online Brand Reputation, Sentiment and Analytics Audits; as well as Competitor Analysis; Online Market Research and ongoing Digital Marketing performance benchmarking, optimisation and management.
BlueMagnet partners with only the best web development companies and responsive web design companies, to ensure that your website is planned and development according to the highest standards.
Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.
BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.
BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.
In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.
BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.
A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!