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Case Studies – Our successful campaigns

Auto-Repair Increase in Google Rankings

Search Marketing Case Study: Auto Repairs

A South African group of auto repair franchises offering non-structural repairs to vehicles commissioned BlueMagnet’s services to grow it’s rankings on Google and to increase engagement with its target audience across digital platforms.

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Industrial-Machinery Increase in Google Ranking

Search Marketing Case Study: Industrial Machinery

A South African company provides industrial machinery to rent or buy to construction and manufacturing companies commissioned BlueMagnet’s services to increase Google market share, rankings and online conversions.

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Auto-Dealerships Increase in Paid Search Reach

Search Marketing Case Study: Automotive Dealerships

A South African automotive website promoting new and used vehicles on behalf of dealerships commissioned BlueMagnet’s services to grow it’s rankings on Google drive more enquiries to the dealerships websites.

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How BlueMagnet improved conversion optimisation and usability

Charne Nel, owner of Au Pair Extraordinaire tells us how her business has grown in heaps and bounds each month because of well-executed Digital Marketing activity. Over and above the continual back-end maintenance and speed optimisation done on the brand’s website, the team noted additional positive results through UX and Usability, as well as strategised conversion optimisation. When starting any digital marketing strategy with a new client like Au Pair Extraordinaire, we basically charter into unfamiliar territory. It is a starting point of trial and error. Aside from having taken the analytic data and familiarised ourselves as a team on the operations of the business and the objectives of the client, we needed to become both the business and its supporting parts by visualising, questioning and structuring needs as the brand’s target audience would – especially when an industry such as au pairing changes so dramatically in the online space. After launching the new website, we implemented a digital marketing strategy to drive traffic to the site and increase conversions, as it is part of our best practise mandate, once we found that the projections of our original strategy weren’t performing as anticipated, we went back to the drawing board and looked at further broadening Au Pair Extraordinaire’s keyword strategy and AdWords paid strategy, then we finished off with completion of a usability analysis on our main conversion goal.

The findings were as follows:

In a year, at least 80% of the target audience (families looking for au pairs) were now dropping off the online application form.

Those numbers fell right into place with the website statistics; proving that most users browse the net using a mobile device, and have less time to spend on the internet.

*Statistics found from Consumer Barometer

Device Usage

We brought on our usability expert, Gillian Meier, who analysed the online forms and made a few recommendations. We briefed said recommendations to our web development team for implementation and the results were fantastic.

  • Bounce rate on the form decreased from 79.93% to 30.85%.

  • Sessions increased from 9,934 to 11,423

  • Mobile traffic increased from 6,147 Sessions to 8,671 sessions

  • Goal completions increased by 159%

  • Organic search traffic increased by 28.20%

  • Paid search traffic increased by 17.69%

analytics data

After implementation of form changes, and the addition of a quick contact form, Charne stated that in July 2017; which is usually one of her quieter months, her leads increased to 91, resulting in a 15% increase in overall revenue.

This is a stellar example of how quickly and effectively a small change to digital activity can have a considerable and noticeable impact on a business. Granted, not all businesses are the same, and each client requires a tailormade digital strategy suited to their business objectives and their specific target audience.

The work by Au Pair Extraordinaire and our team has shown that with the continued advancements in Digital Marketing, without better actions and innovative thinking, the analytical data won’t “magically” hold all the answers. Watch the video testimonial:

Brands we have served

Trusted By:

Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.

Candy Goodman, Founder of Mobitainment

BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.

Tammany Spiess, Angor Properties

BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.

Lourie Holl, Corporate Communications Officer at Softline VIP

In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.

Howard Fox, Marketing Director at Gordon Institute of Business Science (GIBS)

BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.

Andrew Wenger, COO at African Pegmatite

A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!

Paul Mc Intyre, CX Executive at Elingo (Pty) Ltd

Why Choose BlueMagnet as your Digital Marketing Partner

Our team comprises of a collective of over 45 years having delivered professional digital marketing research analysis, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all touchpoints. We are have been practicing digital marketing in South for as long as Google and Facebook has been in existence.Your Content Goes Here

Founded in 2007, BlueMagnet proudly carries the reputation as the longest standing SEO Training Company in South Africa – endorsed by the Association for SEO Professionals South Africa (SEOPSA) – having trained some of the top SEO Agencies in South Africa. BlueMagnet was the first accredited South African Training Partner to the Digital Marketing Institute (DMI) in Ireland, having provided the internationally recognised Certified Digital Marketing Professional accreditation to over thousands of students across Africa since 2012. BlueMagnet has been at the forefront of digital training and skills development for the past 12 years, with lecturers and trainers who have hands-on practical experience in digital marketing research, analysis, strategy, UX, SEO, PPC and various other digital channels.

All our Digital Marketing Consultants have achieved outstanding grades in the internationally recognised Professional Digital Marketing Certification through the Digital Marketing Institute (DMI). Our Search Marketers are all Google Ads and Analytics qualified and have also completed SEOPSA’s SEO Professional Certification Program. Our Digital Marketing practitioners continuously enforce and uphold best-practice standards and compliance in digital marketing. ensuring that we adhere to a strict code of ethics and white-hat principles.

Our user-centered design methodology is based on the Human Factors International (HFI) framework which has been perfected over the past 30 Years. Recognised as the global leader in user experience (UX) design, HFI have incorporated best practices across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation.

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent Digital Marketing Experts in South Africa to deliver only the best Digital Marketing Services to serve our valued clients. Our Google specialists draw experience directly from the world’s leading advanced Search Marketing conferences, staying ahead of the latest Google algorithms, search trends, and search marketing tools.

We continuously evaluate available technologies to ensure that we utilise the most accurate and sophisticated digital marketing tools and software to conduct Website, SEO, UX, Google Ads, Content, Social Media, Online Brand Reputation, Sentiment and Analytics Audits; as well as Competitor Analysis; Online Market Research and ongoing Digital Marketing performance benchmarking, optimisation and management.

BlueMagnet partners with only the best web development companies and responsive web design companies, to ensure that your website is planned and development according to the highest standards.

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Years Digital Marketing Experience
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Top Performing Digital Campaigns
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Trained Digital Marketing Professionals
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Years SEO & UX Experience

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