Many companies now have a traditional web site, a mobi-friendly optimised version of their website as well as an app. Maintaining three different versions of your website is both time consuming and expensive, and if you do not implement it correctly you might find that you are presented with a number of duplicate content issues.

By following these – and traditional on & off-site web page SEO techniques and architectural guidelines – your mobile site should start benefiting from improved search engine results and increased traffic from mobile users very soon.

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Purchased and own .mobi Top Level Domain
Created a sub-domain (e.g. m.domain)
Optimized key landing pages for mobile users
Permanently re-directed key pages (301) TLD to mobi-friendly sub-domain
Created unique mobile content
Mobile-friendly Navigation
Site-wide link to Desktop version on mobi-site
Site-wide link to Mobile version on Desktop Site
Site-wide link to homepage on mobi-site
Mobile-friendly URL’s (verified on Google)
W3C Compliant
Fast load time (under 2 seconds)
Mobile specific keyword tagging and meta-data
Mobile Site-map (and submitted to mobile search engines)
Unique Mobile Style Sheets (for various devices – e.g. iPhone)
Content renders well on mobile devices
Mobile Site developed in HTML5 (preferable / where possible)
Removed all extraneous content (JavaScript, Graphics etc) and Flash, Ajax or Frames
Have not blocked the mobile site with robots.txt
Identified duplicate content with canonical tags where relevant
Social sharing buttons (Facebook, Twitter, Linked In etc) added to all mobile pages
Tagged in Google Maps (and added maps to mobi-site where possible)
Started mobile specific link building strategy
Tested mobi-site for most popular devices

View this video on 7 Strategies on how to optimise your website for mobile.