You love the web and marketing, so naturally you love digital marketing. If you want to turn digital marketing into a fruitful career then listen up. Here are a few things you need to aid you on your journey to digital marketing stardom and beyond:
Passion – you need boat loads of it.
This is a no-brainer, to succeed in anything in life you need to be absolutely passionate about it and digital marketing is no different. Even though online marketing can be a very lucrative line of work you need to be willing to work for peanuts or even for free. If you take money out of the equation and you still find yourself completely obsessed with the world of digital marketing then you can be assured that you are passionate about it.
Never stop Learning – the rules don’t stay the same for long.
You can be born with dashingly good looks or even with a silver spoon in your mouth but you can’t be born with amazing digital marketing skills. Those highly sought after skills are unfortunately only awarded to those you have the willingness to continually learn as much about online marketing as they possibly can. The great thing is that you don’t need to go to university to learn about online marketing; in fact you don’t even need to spend lots of money.
There are thousands of blogs and people that talk about digital marketing but the following are a good place to start:
Marketing Land is a daily publication that covers all aspects of online marketing. Marketing Land is led by Danny Sullivan, who is editor-in-chief of Search Engine Land.
KissMetrics is a blog about analytics, marketing and testing. Be sure to also follow Neil Patel the co-founder.
Hubspot – A blog about inbound marketing.
Search Engine Journal – marketing tips and guides from industry experts
Social Media Examiner – a great blog that focuses on social media marketing.
All of the above websites or blogs are considered industry leaders in the field of digital marketing so it doesn’t matter if you bookmark the above sites, follow them on twitter or subscribe to their RSS feeds just make sure to consume as much of their content as possible.
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Article by: Steven Jonker (Certified Digital Marketer and SEO Analyst at Blue Magnet Digital Solutions)
Blue Magnet Digital Solutions is a certified Training Partner for the DMI Professional Diploma in Digital Marketing.
(Images are all Creative Commons via Wikipedia)