Online Market Research
Find your Digital Sweet Spot and Increase bottom-line Impact
Our Digital Transformation methodology is underpinned by taking a deep-dive into understanding your company’s objectives and unique value propositions [Discovery], supported by comprehensive competitor and online market analysis [Research] and an in-depth review [Audit] of all of your digital assets to ensure that we identify the sweet spot for delivering optimal [Digital Strategy] results as quickly as possible.
Online Marketing Research
Following an initial discovery phase, our online market researchers unpack the valuable insights gathered on your organisation during the alignment workshops with your key stakeholders, to form the benchmark against which to carry out extensive research on the digital opportunities available to your business.
Using industry-leading tools and online data sources, our researches are able to discover more about your customer’s online activities, interests, and demographics as well as insights on your competitors to identify your digital sweet spot. During the online market research process, we identify new markets or opportunities for your business that can drive additional revenue for your business by uncovering the least competitive and most relevant place to market your product or services to your market.
Our Online Research Specialists explore the following digital touchpoints that could be leveraged to support your Digital Marketing Transformation (DMT) strategy:
As part of online consumer research we gather customer data to understand the consumer buying behaviour of your target customer personas to better understand how your target audience use the Internet across the online and multiscreen world. Our Online Research Analysts dive into data such as internet and device usage; online shopping behaviour, internet usage and sources of digital information gathered as part of the entire online buying funnel, looking at preferred digital channels as well as other sources of information used as part of the online research and online shopping process.
Our research analysts run extensive online competitor research across all digital channels, gathering competitive insights and digital impact metrics to benchmark your brand against the key performance indicators and available competitive analytics for your symmetrical (direct competitors), asymmetrical (indirect competitors and disrupters) and rising threats; and provide a detailed visibility and positioning profile to help you identify those opportunities that will aid you in defining market differentiation to compete in the digital world.
Measuring a brand’s online share of voice is quite different to the traditional method of measuring SOV on other channels. Traditionally, online SOV is measured on impressions or reach, however there are a number of methods used to measure online SOV to benchmark a brand’s digital marketing efforts against that of its competitors. To identify the current online market share and opportunity to reach; our digital business analysts apply a number of methods to demonstrate online SOV, such as organic reach; search visibility; average rankings; and search queries. We analyse all the keywords that were identified as relevant for your brand and how many rank well on Google and then apply a click through rate weighting to each visible listing.
We discover how your target audience is engaging with various digital channels (such as Google, Facebook or LinkedIn), while identifying new opportunities to support your digital strategy. We assess online trends and interest for your products and services to drive a targeted strategy, while optimising your digital marketing budget for higher ROI.
Our Google Research specialists provide search trends and seasonal peaks for your products or services based on the data and search trends for the past 3 years to identify the most opportune time to positioning yourself online to capture your market. We identify the most suitable keywords to be included as the company’s primary target search terms and messaging as part of your digital marketing strategy. We analyse both the search volume, trends and competitiveness for the recommended search terms and highlight keywords that will offer the best opportunity to rank.
Our social media analysts will analyse your online target audience and find out what information are they looking for, what problem you can solve for them, and where they expect to find the solution. We uncover which social media platforms are best matched to your customer engagement strategy by understanding how best to translate what may seem like the frivolous online interaction into strategically planned customer engagement, in a way that makes your brand more meaningful. We know where your customer is, what they’re doing online and the best way for you to interact with them in a meaningful way.
Facilitated Digital Marketing Transformation (DMT)
To remain competitive in an ever-changing connected multichannel world, businesses need to focus their efforts on bridging the gap between the organisation’s needs and the customer’s demands for seamless experiences across all digital touchpoints by adopting a digital first approach to delivering a successful marketing strategy.
BlueMagnet can assist your organisation in developing a Digital Transformation Strategy that will lead to stronger customer engagement and improved ROI through the alignment of your priorities with digital customer experience offerings. As your digital partner, we will facilitate the shift from business-focused to customer-centric digital transformation strategies by developing a roadmap to support an integrated digital strategy for businesses that want to drive improved digital experiences. Allow us to help your organisation maintain a world-class digital presence and see increased ROI in an ever-evolving digital world by staying up to date with the latest digital marketing trends to keep your business at the forefront for years to come.
We’ll help you put digital at the heart of your marketing strategy.
Our team comprises of a collective of over 45 years having delivered professional digital marketing research analysis, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all touchpoints. We are have been practicing digital marketing in South Africa for as long as Google and Facebook has been in existence.
Founded in 2007, BlueMagnet proudly carries the reputation as the longest standing SEO Training Company in South Africa – endorsed by the Association for SEO Professionals South Africa (SEOPSA) – having trained some of the top SEO Agencies in South Africa. BlueMagnet was the first accredited South African Training Partner to the Digital Marketing Institute (DMI) in Ireland, having provided the internationally recognised Certified Digital Marketing Professional accreditation to over thousands of students across Africa since 2012. BlueMagnet has been at the forefront of digital training and skills development for the past 12 years, with lecturers and trainers who have hands-on practical experience in digital marketing research, analysis, strategy, UX, SEO, PPC and various other digital channels.
All our Digital Marketing Consultants have achieved outstanding grades in the internationally recognised Professional Digital Marketing Certification through the Digital Marketing Institute (DMI). Our Search Marketers are all Google Ads and Analytics qualified and have also completed SEOPSA’s SEO Professional Certification Program. Our Digital Marketing practitioners continuously enforce and uphold best-practice standards and compliance in digital marketing, ensuring that we adhere to a strict code of ethics and white-hat principles.
Our user-centered design methodology is based on the Human Factors International (HFI) framework which has been perfected over the past 30 Years. Recognised as the global leader in user experience (UX) design, HFI have incorporated best practices across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation.
We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent Digital Marketing Experts in South Africa to deliver only the best Digital Marketing Services to serve our valued clients. Our Google specialists draw experience directly from the world’s leading advanced Search Marketing conferences, staying ahead of the latest Google algorithms, search trends, and search marketing tools.
We continuously evaluate available technologies to ensure that we utilise the most accurate and sophisticated digital marketing tools and software to conduct Website, SEO, UX, Google Ads, Content, Social Media, Online Brand Reputation, Sentiment and Analytics Audits; as well as Competitor Analysis; Online Market Research and ongoing Digital Marketing performance benchmarking, optimisation and management.
BlueMagnet partners with only the best web development companies and responsive web design companies, to ensure that your website is planned and development according to the highest standards.
Gillian (CEO of BlueMagnet) is one of those extra-ordinary people you meet in life that truly makes an impact and adds value. I have worked with Gillian as a colleague and as a service provider and she always delivers comprehensive expert advice, simply, on time, and with a friendly smile. I have had the pleasure of dealing with her team now and she has managed to pass on those same traits to them. If you are looking for assistance to optimise your digital assets (from auditing your sites, to optimising them, especially from a search point of view, all the way to training your staff to empower them to do the same), then I have found no better person to turn to than Gillian and her team at BlueMagnet.
BlueMagnet has been an asset to our company. Their expertise has helped to grow the Property management division. We have proven results over a short time and cannot thank her enough. BlueMagnet’s knowledge of SEO and Google Adwords Management is second to none. We are proud to recommend them as am SEO specialist and Google Adword Campaign Manager.
BlueMagnet is a true expert in their field. In the murky waters of SEO and Adwords services in SA, they stand clean and clear above the competition. If you want to get the real deal from someone who knows the ins and outs of this dynamic field of expertise, BlueMagnet is your answer.
In a marketing specialisation so often characterised by smoke and mirrors, BlueMagnet cuts right to the point with expert, effective advice and strategic guidance. The campaign they managed was refreshingly efficient, and they have been great to work with.
BlueMagnet migrated content for our multilingual web platform to a new site. The migration improved market exposure, drove new inquiries, and tripled the number of keywords ranking in search engines. BlueMagnet communicated well and executed under a hard deadline. They’re a reliable partner with useful technical knowledge. They have such incredible people working at their company that you certainly feel that your website is in good hands.
A very big thank you from the Elingo team to BlueMagnet for the Discovery Workshop conducted on Friday. The feedback from our team has been amazing, and exactly what they were looking for. Very Professional and Fun!