Gillian Meier

Founder & CEO

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Gillian Meier, CEO and founder of BlueMagnet, brings over 24 years of expertise in the digital industry, with a strong focus on Technical SEO. As a strategic visionary, she excels in creating and implementing effective digital strategies for industries including Travel and Tourism, eCommerce, Fintech, and eLearning. Her dedication and experience consistently deliver tangible results.

At BlueMagnet, Gillian leads a team of digital marketing experts specialising in search engine optimisation (SEO). They develop comprehensive strategies encompassing strategic planning, website design, PPC advertising, social media marketing, and analytics. Under her guidance, the team optimises websites, enhances search engine rankings, and attracts organic traffic through personalised strategies tailored to each client’s needs.

Gillian fosters a culture of innovation and reliability at BlueMagnet by staying updated with industry trends. Her leadership drives audience engagement and brand visibility through well-executed SEO practices, earning the trust of businesses navigating the digital landscape.

As a seasoned digital business advisor, Gillian works with enterprise clients across sectors such as Hospitality, Travel, Financial, Technology, Property, and Engineering. She specialises in Online Market and Feasibility Research, Search Marketing, Website Optimisation, and Conversion Strategies. Through strategic analysis, she facilitates stakeholder alignment, reinvents business models, and enhances customer touchpoints. Her extensive research and expertise optimise digital strategies, ensuring exceptional customer experiences.

Gillian’s certifications as a Digital Marketing Professional/Trainer, Google Certified, and Certified SEO & Usability Analyst underscore her industry-leading expertise. She has shared her knowledge at prestigious seminars and conferences, delivered the Google Advertising Professional course, and provided insights during a Carte Blanche interview on ‘The Connected Consumer’.

Areas of Expertise:

• Technical SEO Expertise: With over 20 years in SEO strategy and advanced implementations, Gillian leverages technical research and data-driven approaches to optimise website performance, enhance visibility, and drive effective marketing. Her deep understanding of search engine algorithms ensures top rankings and sustained organic traffic growth.

• Digital Marketing: Gillian develops and executes comprehensive digital marketing strategies that deliver measurable results. Her proficiency in content marketing, online reputation management, and social media strategies helps businesses build a strong online presence and engage effectively with their target audiences.

• Deep Research, Market Analysis, and Competitor Analysis: Gillian’s extensive experience in market and competitor analysis uncovers critical insights that shape effective digital strategies. Her deep research helps businesses understand market trends, identify opportunities, and stay ahead of the competition.

• Tourism Market Research: Gillian’s passion for researching the international tourist market in Africa drives effective marketing strategies for tourism-related businesses. Her insights attract and retain visitors by showcasing Africa’s unique cultural and natural heritage.

• Certified Usability Analyst (CUA): As a CUA, Gillian enhances search user experience through in-depth usability audits, ensuring websites are user-friendly and optimised for both search engines and visitors. This leads to higher conversion rates and customer satisfaction.

• Training and Mentorship: Gillian has trained 3,000 specialists in SEO and digital marketing, equipping them with the skills to excel. She has also mentored interns, many of whom now thrive in their own businesses.

Gillian’s comprehensive expertise makes her an invaluable asset for any organisation seeking digital success.

Quote: “If you don’t invest in building your online brand, your competitors will invest in destroying it.” – Gillian Meier

Gillian Headshot
Gill Qualifications

Why Choose BlueMagnet as your Digital Marketing Partner

Over 45+ Years’ Experience in Digital Marketing

Our team comprises of a collective of over 45 years having delivered professional digital marketing research analysis, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all touchpoints. We are have been practicing digital marketing in South Africa for as long as Google and Facebook has been in existence.

Founded in 2007, BlueMagnet proudly carries the reputation as the longest standing SEO Training Company in South Africa – endorsed by the Association for SEO Professionals South Africa (SEOPSA) – having trained some of the top SEO Agencies in South Africa. BlueMagnet was the first accredited South African Training Partner to the Digital Marketing Institute (DMI) in Ireland, having provided the internationally recognised Certified Digital Marketing Professional accreditation to over thousands of students across Africa since 2012. BlueMagnet has been at the forefront of digital training and skills development for the past 12 years, with lecturers and trainers who have hands-on practical experience in digital marketing research, analysis, strategy, UX, SEO, PPC and various other digital channels.

All our Digital Marketing Consultants have achieved outstanding grades in the internationally recognised Professional Digital Marketing Certification through the Digital Marketing Institute (DMI). Our Search Marketers are all Google Ads and Analytics qualified and have also completed SEOPSA’s SEO Professional Certification Program. Our Digital Marketing practitioners continuously enforce and uphold best-practice standards and compliance in digital marketing, ensuring that we adhere to a strict code of ethics and white-hat principles.

Our user-centered design methodology is based on the Human Factors International (HFI) framework which has been perfected over the past 30 Years. Recognised as the global leader in user experience (UX) design, HFI have incorporated best practices across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation.

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent Digital Marketing Experts in South Africa to deliver only the best Digital Marketing Services to serve our valued clients. Our Google specialists draw experience directly from the world’s leading advanced Search Marketing conferences, staying ahead of the latest Google algorithms, search trends, and search marketing tools.

We continuously evaluate available technologies to ensure that we utilise the most accurate and sophisticated digital marketing tools and software to conduct Website, SEO, UX, Google Ads, Content, Social Media, Online Brand Reputation, Sentiment and Analytics Audits; as well as Competitor Analysis; Online Market Research and ongoing Digital Marketing performance benchmarking, optimisation and management.

BlueMagnet partners with only the best web development companies and responsive web design companies, to ensure that your website is planned and development according to the highest standards.

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Trained Digital Marketing Professionals
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Years SEO & UX Experience

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