Partner & CIO
Ceri James is the Executive Director and part owner of BlueMagnet. He is a Digital Marketing Strategist, Consultant, Trainer and Public Speaker with over 2 decades of industry knowledge and expertise. He is responsible for identifying strategic client opportunities and digital agency partnerships.
His passion for digital is ever-present in everything he does. From his most recent partnership and investment into BlueMagnet, which was a strategic move to reposition the company to focus on it’s core offering of auditing, consulting & empowering the digital marketing industry, while introducing a best-practice standard, ensuring superior service delivery to the digital marketing landscape in South Africa, with a view to take the company global.
Ceri’s career in digital marketing began back in 1997 at the forefront of the emergence of the internet in South Africa, when he started Talooma (originally Cybertrenz), and over a span of 17 years built the company into one of South Africa’s leading digital marketing agencies, consulting to a number of the top national and global brands on web development, SEO, social media and paid advertising.
He holds an international Professional Diploma in Digital Marketing awarded by the Digital Marketing Institute in Ireland, is a Certified SEO Professional, and has been awarded the IDM Award in Mobile Marketing.
More recently, he has been involved in training and in depth consulting with both corporates and digital agencies, on how best to implement viable digital marketing strategies.
As a serial entrepreneur, multiple business owner and having worked with a wide variety of businesses, Ceri provides his clients with real life scenarios on how to leverage the best of what Digital Marketing has to offer.
Ceri is most alive when he is on stage or in front of a group presenting.
Quote: “Marketing without measurement is futile” – Ceri G. James
Our team comprises of a collective of over 45 years having delivered professional digital marketing research analysis, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all touchpoints. We are have been practicing digital marketing in South for as long as Google and Facebook has been in existence.Your Content Goes Here
Founded in 2007, BlueMagnet proudly carries the reputation as the longest standing SEO Training Company in South Africa – endorsed by the Association for SEO Professionals South Africa (SEOPSA) – having trained some of the top SEO Agencies in South Africa. BlueMagnet was the first accredited South African Training Partner to the Digital Marketing Institute (DMI) in Ireland, having provided the internationally recognised Certified Digital Marketing Professional accreditation to over thousands of students across Africa since 2012. BlueMagnet has been at the forefront of digital training and skills development for the past 12 years, with lecturers and trainers who have hands-on practical experience in digital marketing research, analysis, strategy, UX, SEO, PPC and various other digital channels.
All our Digital Marketing Consultants have achieved outstanding grades in the internationally recognised Professional Digital Marketing Certification through the Digital Marketing Institute (DMI). Our Search Marketers are all Google Ads and Analytics qualified and have also completed SEOPSA’s SEO Professional Certification Program. Our Digital Marketing practitioners continuously enforce and uphold best-practice standards and compliance in digital marketing. ensuring that we adhere to a strict code of ethics and white-hat principles.
Our user-centered design methodology is based on the Human Factors International (HFI) framework which has been perfected over the past 30 Years. Recognised as the global leader in user experience (UX) design, HFI have incorporated best practices across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation.
We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent Digital Marketing Experts in South Africa to deliver only the best Digital Marketing Services to serve our valued clients. Our Google specialists draw experience directly from the world’s leading advanced Search Marketing conferences, staying ahead of the latest Google algorithms, search trends, and search marketing tools.
We continuously evaluate available technologies to ensure that we utilise the most accurate and sophisticated digital marketing tools and software to conduct Website, SEO, UX, Google Ads, Content, Social Media, Online Brand Reputation, Sentiment and Analytics Audits; as well as Competitor Analysis; Online Market Research and ongoing Digital Marketing performance benchmarking, optimisation and management.
BlueMagnet partners with only the best web development companies and responsive web design companies, to ensure that your website is planned and development according to the highest standards.