Online Research Jobs Johannesburg

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Digital Marketing Research Analyst

Your primary focus will be to execute research on digital marketing trends and competitive benchmark analysis that will inform our client’s digital marketing strategies, by providing actionable insights that will form the basis for the digital marketing plan.

How will you achieve this?

  • Consult with our clients and/or Digital Account Managers to understand key business and marketing objectives and challenges.
  • Plan, implement and manage the gathering and extraction of meaningful data that will drive key digital marketing strategy decisions, in line with business objectives and to address key challenges, by presenting clear, actionable recommendations.
  • Create clear research processes and methodologies to extract, test and benchmark data for specific clients and document findings and recommendations into presentable formats.
  • Present findings and recommendations to clients and internal strategists.
  • Identify potential trends and opportunities that will aid in establishing a strong and highly competitive digital presence across relevant platforms and markets.
  • Collate research into industry market intelligence, while creating a knowledge base of key insights that will establish the company as a thought leader in digital marketing trends.
  • Work with Search Marketing, Social Media, Content Marketing and Usability experts within the organisation to ensure effective execution of digital marketing strategies across all channels are in line with competitive analysis and trends.
  • Manage a team of Digital Researchers.

Qualifications & Skills to perform these tasks:

  • At least 3 years’ experience in research, of which online research is essential and includes the use of Google AdWords, Google Trends, Social Media Insights and related tools.
  • Must have a strong business or entrepreneurial acumen, and be comfortable interacting with and presenting to clients at an executive level.
  • Previous experience within market research, marketing or management consulting advantageous. Specific experience as a digital marketing researcher is highly beneficial.
  • Should have a strong analytical mind and an ability to work handle data (extract and interpret) to drive business and marketing decisions.
  • Should have excellent written and oral communications skills, with the ability to give clear briefs and instructions to a team of researchers.

Please note: Only candidates who meet all of the above minimum qualifications & skills required may submit their CV, accompanied by a cover letter describing why the candidate is most suited to this position. Cover letter should include current salary, salary expectation and notice period or soonest availability.

Why Work at BlueMagnet

Our team comprises of a collective of over 45 years having delivered professional digital marketing research analysis, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all touchpoints. We are have been practicing digital marketing in South Africa for as long as Google and Facebook has been in existence.

Founded in 2007, BlueMagnet proudly carries the reputation as the longest standing SEO Training Company in South Africa – endorsed by the Association for SEO Professionals South Africa (SEOPSA) – having trained some of the top SEO Agencies in South Africa. BlueMagnet was the first accredited South African Training Partner to the Digital Marketing Institute (DMI) in Ireland, having provided the internationally recognised Certified Digital Marketing Professional accreditation to over thousands of students across Africa since 2012. BlueMagnet has been at the forefront of digital training and skills development for the past 12 years, with lecturers and trainers who have hands-on practical experience in digital marketing research, analysis, strategy, UX, SEO, PPC and various other digital channels.

All our Digital Marketing Consultants have achieved outstanding grades in the internationally recognised Professional Digital Marketing Certification through the Digital Marketing Institute (DMI). Our Search Marketers are all Google Ads and Analytics qualified and have also completed SEOPSA’s SEO Professional Certification Program. Our Digital Marketing practitioners continuously enforce and uphold best-practice standards and compliance in digital marketing, ensuring that we adhere to a strict code of ethics and white-hat principles.

Our user-centered design methodology is based on the Human Factors International (HFI) framework which has been perfected over the past 30 Years. Recognised as the global leader in user experience (UX) design, HFI have incorporated best practices across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation.

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent Digital Marketing Experts in South Africa to deliver only the best Digital Marketing Services to serve our valued clients. Our Google specialists draw experience directly from the world’s leading advanced Search Marketing conferences, staying ahead of the latest Google algorithms, search trends, and search marketing tools.

We continuously evaluate available technologies to ensure that we utilise the most accurate and sophisticated digital marketing tools and software to conduct Website, SEO, UX, Google Ads, Content, Social Media, Online Brand Reputation, Sentiment and Analytics Audits; as well as Competitor Analysis; Online Market Research and ongoing Digital Marketing performance benchmarking, optimisation and management.

BlueMagnet partners with only the best web development companies and responsive web design companies, to ensure that your website is planned and development according to the highest standards.

Years Digital Marketing Experience
Top Performing Digital Campaigns
Trained Digital Marketing Professionals
Years SEO & UX Experience

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