Schema Markup and Advanced Technical SEO Implementation Specialist

Future. Skills. Ready.

Specialist remote contractor role focused on advanced Schema.org implementation, AI visibility, and Generative Engine Optimisation for WordPress environments.

Home > Opportunities for Contractors & Specialists > AI & Schema Implementation Specialist (WordPress Developer) Independent Contractor Role

About the Job

We’re looking for a highly skilled professional experienced in implementing, testing, and maintaining advanced JSON-LD Schema.org markup and AI/GEO (Generative Engine Optimisation) readiness across WordPress websites. Your focus will be on improving search and AI answer eligibility, rich result performance, and entity authority through structured data, schema precision, and AI-first technical SEO strategies — not general web builds or design work. You’ll work closely with our SEO and AI strategy team to deploy, validate, and maintain complex schema structures while ensuring visibility across Google Search, AI Overviews, and generative AI engines.

Key Responsibilities & Deliverables

Advanced Schema & AI-Ready Implementation

  • Implement detailed, page- and element-level JSON-LD Schema.org markup to enhance entity understanding and AI discoverability.
  • Configure and test advanced schema types: Product, QAPage (multi-answer), CollectionPage / ItemList, TechArticle, WebApplication, VideoObject, and site-wide Organization and WebSite markup.
  • Integrate schema with Yoast SEO Premium Additional Schema per URL, Rank Math, or lightweight custom plugins/functions via wp_head.
  • Map schema dynamically from ACF, custom fields, and WooCommerce data while maintaining conflict-free coexistence with plugins.
  • Apply semantic linking and entity-level relationships for improved topic and brand association in Google Knowledge Graph and AI Overviews.
  • Implement and manage llms.txt, AI metadata tags, and structured Q&A schema to strengthen AI citation visibility (ChatGPT, Perplexity, Gemini, Claude, etc.).

AI / GEO Optimisation

  • Ensure content and schema structures align with AI search patterns and Generative Engine Optimisation (GEO) principles.
  • Optimide entities, FAQs, and QAPage schema for inclusion in AI Overviews and generative search summaries.
  • Conduct AI visibility audits using tools such as Otterly, WordLift, Rankability, or Geoptie, and document entity citations and AI coverage.
  • Assist in llms.txt planning and deployment to manage AI crawler access and improve structured discovery.
  • Support experiments to measure AI visibility, structured citations, and entity retrieval performance across LLM-powered engines.

Validation, Testing, and Reporting

  • Deliver schema with zero validation errors (Rich Results Test, Schema Markup Validator).
  • Verify Search Console Enhancements population and monitor schema coverage trends.
  • Track and document improvements in structured data impressions, AI visibility, and entity indexing.
  • Perform regression checks to ensure no negative impact on Core Web Vitals (CWV) during deployment.
  • Maintain version control and annotated implementation logs for every schema or AI/GEO update.

Experience & Skills Required

  • 5+ years of hands-on WordPress technical SEO and structured data implementation.
  • Proven experience with advanced JSON-LD markup at scale and entity-level schema nesting.
  • Practical understanding of AI search behaviour, Generative Engine Optimisation, and entity-based SEO.
  • Experience with Yoast SEO Premium, Rank Math, WooCommerce, ACF, and custom schema injection methods.
  • Familiarity with Google Search Console, Schema Markup Validator, Rich Results Test, Lighthouse, and PageSpeed Insights.
  • Skilled in PHP, HTML, and WordPress theme-level customisation for schema injection.
  • Working knowledge of GA4, GTM, and event schema tagging for measurable tracking.
  • Bonus: Experience using AI visibility tools (Otterly, WordLift, Rankability, Geoptie), llms.txt deployment, and AI-friendly structured Q&A design.

Ideal Candidate

You’re a data-driven, detail-oriented technical specialist who bridges the gap between structured data and AI visibility. You understand how schema, semantic markup, and entity relationships shape discoverability in both search engines and AI-driven platforms. You enjoy analysing patterns, validating results, and refining markup to help brands earn richer visibility and AI citations.

How to Apply

If this sounds like you, please complete our short application form.
You’ll be asked to:

  • Submit your CV
  • Upload a 2–3 minute video introduction outlining your skills and approach
  • Provide examples or screenshots of your schema and AI/GEO implementations
Apply Here!

Why Work at BlueMagnet

Over 45+ Years’ Experience in Digital Marketing

Our team comprises of a collective of over 45 years having delivered professional digital marketing research analysis, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all touchpoints. We are have been practicing digital marketing in South Africa for as long as Google and Facebook has been in existence.

Founded in 2007, BlueMagnet proudly carries the reputation as the longest standing SEO Training Company in South Africa – endorsed by the Association for SEO Professionals South Africa (SEOPSA) – having trained some of the top SEO Agencies in South Africa. BlueMagnet was the first accredited South African Training Partner to the Digital Marketing Institute (DMI) in Ireland, having provided the internationally recognised Certified Digital Marketing Professional accreditation to over thousands of students across Africa since 2012. BlueMagnet has been at the forefront of digital training and skills development for the past 12 years, with lecturers and trainers who have hands-on practical experience in digital marketing research, analysis, strategy, UX, SEO, PPC and various other digital channels.

All our Digital Marketing Consultants have achieved outstanding grades in the internationally recognised Professional Digital Marketing Certification through the Digital Marketing Institute (DMI). Our Search Marketers are all Google Ads and Analytics qualified and have also completed SEOPSA’s SEO Professional Certification Program. Our Digital Marketing practitioners continuously enforce and uphold best-practice standards and compliance in digital marketing, ensuring that we adhere to a strict code of ethics and white-hat principles.

Our user-centered design methodology is based on the Human Factors International (HFI) framework which has been perfected over the past 30 Years. Recognised as the global leader in user experience (UX) design, HFI have incorporated best practices across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation.

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent Digital Marketing Experts in South Africa to deliver only the best Digital Marketing Services to serve our valued clients. Our Google specialists draw experience directly from the world’s leading advanced Search Marketing conferences, staying ahead of the latest Google algorithms, search trends, and search marketing tools.

We continuously evaluate available technologies to ensure that we utilise the most accurate and sophisticated digital marketing tools and software to conduct Website, SEO, UX, Google Ads, Content, Social Media, Online Brand Reputation, Sentiment and Analytics Audits; as well as Competitor Analysis; Online Market Research and ongoing Digital Marketing performance benchmarking, optimisation and management.

BlueMagnet partners with only the best web development companies and responsive web design companies, to ensure that your website is planned and development according to the highest standards.

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Years Digital Marketing Experience
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Top Performing Digital Campaigns
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Trained Digital Marketing Professionals
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Years SEO & UX Experience

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