Case Study: Multi-Channel Strategy – Accelerating Online Visibility and Lead Generation
A results-driven digital marketing strategy combining SEO, paid search, and social media outreach to boost rankings, traffic, and conversions in a competitive automotive market.
A leading automotive dealership website in South Africa sought to increase high-quality search traffic and drive more visitors to dealership pages.
By implementing a strategic hybrid-search marketing campaign, the business achieved a 138% increase in Google rankings, a 291% boost in Google paid search reach, and a 105% increase in website visits. This case demonstrates how a focused SEO, PPC, and content-sharing strategy transformed the dealership’s online presence and lead generation.
Background
Challenges
The dealership needed to increase website visibility and attract more prospective buyers.
Key Issues Included:
Solution
SEO & Content Strategy
- Developed a keyword-led content roadmap aligned to user search behavior and dealership goals.
- Optimised on-page content structure and metadata to strengthen keyword relevance and boost visibility.
- Launched a strategic blog content initiative to capture long-tail search intent and drive organic engagement.
- Conducted regular technical SEO audits and ongoing upkeep to ensure site health, resolve issues promptly, and maintain consistent performance aligned with best practices.
- Strengthened domain authority through continuous improvements in technical SEO and internal linking.
Paid Search Strategy
- Implemented a highly targeted PPC campaign to drive qualified traffic and increase dealership enquiries.
- Built intent-driven ad groups focused on vehicle-specific search terms to capture buyers at key decision points.
- Crafted compelling ad creatives tailored to audience intent and competitive positioning.
- Refined bidding strategies to maximise impression share and ad visibility, ensuring optimal return on ad spend.
Social Media Strategy
- Leveraged organic content sharing to amplify reach and support off-page SEO performance.
- Implemented targeted outreach via social media posts, even in the absence of a full social strategy.
- Repurposed the initial Facebook & LinkedIn ad spend towards Google Ads to maximize return on investment, while still maintaining a consistent organic presence.
- Delivered additional engagement support as a value-add to enhance visibility and audience interaction.
