Case Study: Digital Strategy – Positioning a Trusted Leader in Business Rescue
A Journey to Digital Authority and Market Growth – How Research, Digital Strategy, Education-
Driven Content, and Strategic Positioning Elevated The Client’s Visibility and Credibility
The Client approached BlueMagnet in early 2024 with the goal of elevating its
digital presence, educating its audience on business rescue as an alternative to
insolvency, and positioning the brand as a trusted authority in a niche and often
misunderstood space.
With a need to compete against high-authority legal and advisory firms, the client
required a digital strategy that could build credibility, drive engagement, and
generate qualified leads. BlueMagnet implemented a hybrid digital marketing
strategy that included SEO, content strategy, paid search, and website
optimisation.
Within five months, the client experienced a 200% increase in keyword rankings, a
54% growth in organic traffic, and a 95% rise in key conversions. Domain authority
increased by 38%, and core service pages achieved up to 96% engagement.
These results highlight the power of a well-structured digital foundation, supported
by consistent content and targeted search marketing, in driving real growth—even
in competitive, low-awareness markets.
Background
Challenges
As a firm with a distinctive edge, being led by the first black female senior practitioner, the client needed to articulate its credibility, experience, and approachability in a market dominated by established names.
Goals:
- Build Brand Awareness and Authority – Establish the Client as a leading voice in Business Rescue, Business Advisory, and Liquidation services.
- Educate the Market – Clarify the value and role of Business Rescue, differentiating it from liquidation.
- Generate Leads and Digital Engagement
- Improve Website Tracking & Reporting
Key Challenges:
Solution
Strategic Discovery & Research
- Facilitated an in-depth discovery session with key stakeholders to fully understand business goals, service focus, and unique positioning.
- Conducted comprehensive market research, including keyword analysis, industry trends, and social media conversation monitoring.
- Performed detailed competitor analysis to uncover market gaps, threats, and content opportunities.
- Created clearly defined persona profiles for key decision-makers such as CEOs, CFOs, and Board Members.
Website & Platform Transformation:
- Audited Clients existing website and digital footprint to assess visibility, brand alignment, and technical limitations.
- Identified a “sweet spot” for content and search positioning to improve performance.
- Migrated the website from a non-CMS platform to WordPress with a full content management system.
- Revamped the website design, layout, and structure, moving to a secure and stable hosting environment.
- Rewrote all landing pages based on keyword strategy and mapped them to user personas and intent.
SEO & Content Strategy
- Developed a full content strategy for the site including service pages, educational content, and blogs.
- Implemented on-page SEO across all pages and began publishing optimised blog content focused on educational and transactional topics.
- Engaged in continuous content optimisation informed by keyword tracking, SEO performance, and competitor insights.
Paid Search & Visibility Enhancement
- Provided advisory on opportunities to increase visibility, especially during seasonal spikes in search volume.
- Implemented value-added paid search campaigns during peak periods to boost visibility and complement organic efforts.
Performance Reporting & ROI Tracking
- Built a custom Looker Studio dashboard to track all key metrics including traffic sources, conversions, engagement, and user behaviour.
- Enabled ongoing visibility into lead value and cost per lead to inform future campaign decisions.