serve. empower. optimise

Analytics with Google Analytics

Next Course Starts On: 25 October 2019

Duration: 1/2 Day
Days
Hours
Minutes
Seconds

R2,300.00 Ex. VAT

Learning Outcomes

  • Understand the fundamentals of web analytics and the associated legal responsibilities and best practice concerning data collection, explicit consent, and privacy.

  • Set up and configure a Google Analytics account and install Google Analytics tracking code.

  • Set goals to analyse digital campaign performance and analyse the customer conversion journey using Google Analytics.

  • Monitor digital marketing campaigns and derive insights to optimise campaign performance using Google Analytics reports.

  • Track live data and use Google Analytics custom reporting features to record and analyse campaign data.

Gift

Tools Covered

THE PATH TO BECOMING A CERTIFIED DIGITAL MARKETING PROFESSIONAL

In order to become an internationally Certified Digital Marketing Professional, you will need to complete all 10 courses below as well as pass the CDMP Examination.

Students who complete this course will be awarded 3 credits* towards the Internationally recognised Certified Digital Marketing Professional accredited by the Digital Marketing Institute in Ireland.

LESSONS INCLUDE

  • Web Analytics Fundamentals

  • Creating and Configuring a Google Analytics Account

  • Setting Goals with Google Analytics

  • Monitoring Campaigns with Google Analytics Reports

  • Analysing and Recording Google Analytics Data

Please Note:

You should opt to take the individual courses separately (not part of bootcamp), you are required to complete all 10 courses within a 6-month period to gain your certification.

Failing to do so will require you to take the course again, at a fee. This is because the DMI course syllabus changes / updates every 6 months to keep up with the ever changing industry.

FAST-TRACK YOUR CERTIFICATION

5-DAY BOOTCAMP
8 – 12 JULY 2019

R 20,995 ex. vat.

Book all 10 courses over 5 consecutive days and get back
R 2,005 ex. vat.
Early Bird Discount:
Save 10% if paid 30 days prior to the course date.

I’m Interested

Testimonials

Google Reviews

  • review rating 5  I would recommend this course to anyone and everyone that needs to learn SEO in South Africa. I traveled from KZN to Jozi for a week and it was well worth the cost. If you need SEO Training, these are your guys. They set the benchmark for SEO Training in South Africa.

    thumb Sebastian Orbe
    7/24/2019
  • review rating 5  Did the SEO Professional Course and thoroughly enjoyed it! Would highly recommend it for anyone who has anything to do with the web. Gained a lot of insight and tons of information that I didn't even know I didn't know.

    thumb Wikus Otto
    9/11/2019
  • review rating 5  Going on the SEO Training course was a great learning experience. The 3- day course was packed with relevant, fresh and practical content which I will definitely use in my role in the digital space. Blue Magnet runs the course professionally and furthermore, exhibit expertise in the field

    thumb Meleni Moodley
    5/24/2019
  • review rating 5  You can always read about best SEO practice however the reality is that there is so much content about this topic that its very confusing where to start. BlueMagnet have a great course that gives you the best tools and ways to structure your strategy with SEO without feeling overwhelmed. Their courses and professionals are great at what they do and no other option for your SEO needs

    thumb Andrew Wenger
    7/24/2019
  • review rating 5  Really great course! I feel empowered with knowledge about SEO - I did the 3 day SEO course. I felt that Ceri was really helpful in answering questions and explaining everything in detail. Would highly recommend BlueMagnet to anyone looking to improve their SEO knowledge. Would be keen on doing further courses with them!

    thumb Nicol Pappas
    9/11/2019

This is my 3rd course at BlueMagnet. The lecturers were extremely thorough, knowledgeable, and entertaining to learn from. This course reiterated to me, the importance of research and a plan. I look forward to implementing this knowledge into the work I do for my clients. I am very excited to implement the new learnt knowledge into my business. Thank you to BlueMagnet for this extensive bit of valuable knowledge. I cant wait for the next course!

Lisa Phillips, Jelli Web

Honestly, BlueMagnet seems to be the superior choice when looking for Digital Marketing Training! I keep coming back for more.

Chantel McCallum, Croda

This course was incredibly insightful. My head is still buzzing with so much new knowledge.

Daniela Osato, TCA Group

The Certified Digital Marketing Professional course is the ideal certification course for any employee looking to further their knowledge in the Digital Marketing space. In this Course, you will be provided with the fundamentals, theory and tools to improve your understanding and experience of Digital Marketing.

Mithundra Sivenandan, Online Tenders

I loved the course and feel so empowered that I am now able to put the knowledge that I learnt into practice.

Sizophila Dlezi, Angelcy

Everything from the facilities and meals, to the trainers and course content was well worth traveling from Cape Town for.

Jessica Bostock, African Impact

This course was absolutely awesome, and the people were great too. I will certainly recommend it to my other colleagues.

Ntando Makhanya, Eswatini Revenue Authority

I was extremely happy with this course. It was everything that is said on the label of the box… and more.

Steven John Cook, Fibre Core

This course presented a stunning overview of Digital Marketing that can direct you into a specific area of expertise once you decide which area you are comfortable with. Great lecturers who were thorough, inspiring and exciting.

Anabela Gomes, Décor Delight

I loved the course it was very well facilitated and the material is relevant and concise I will recommend this course to anyone who wants to move into the digital space.

Denise Scott, Amandla Plumbing & Maintanace
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Why BlueMagnet

Our team comprises of a collective of over 45 years having delivered professional digital marketing research analysis, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all touchpoints. We are have been practicing digital marketing in South Africa for as long as Google and Facebook has been in existence.

Founded in 2007, BlueMagnet proudly carries the reputation as the longest standing SEO Training Company in South Africa – endorsed by the Association for SEO Professionals South Africa (SEOPSA) – having trained some of the top SEO Agencies in South Africa. BlueMagnet was the first accredited South African Training Partner to the Digital Marketing Institute (DMI) in Ireland, having provided the internationally recognised Certified Digital Marketing Professional accreditation to over thousands of students across Africa since 2012. BlueMagnet has been at the forefront of digital training and skills development for the past 12 years, with lecturers and trainers who have hands-on practical experience in digital marketing research, analysis, strategy, UX, SEO, PPC and various other digital channels.

All our Digital Marketing Consultants have achieved outstanding grades in the internationally recognised Professional Digital Marketing Certification through the Digital Marketing Institute (DMI). Our Search Marketers are all Google Ads and Analytics qualified and have also completed SEOPSA’s SEO Professional Certification Program. Our Digital Marketing practitioners continuously enforce and uphold best-practice standards and compliance in digital marketing, ensuring that we adhere to a strict code of ethics and white-hat principles.

Our user-centered design methodology is based on the Human Factors International (HFI) framework which has been perfected over the past 30 Years. Recognised as the global leader in user experience (UX) design, HFI have incorporated best practices across every part of the user-centered design process including UX strategy, innovation, user research, structural design, detailed design, testing and validation.

We apply a stringent recruitment, selection and upskilling process to ensure that we employ the most experienced and technically competent Digital Marketing Experts in South Africa to deliver only the best Digital Marketing Services to serve our valued clients. Our Google specialists draw experience directly from the world’s leading advanced Search Marketing conferences, staying ahead of the latest Google algorithms, search trends, and search marketing tools.

We continuously evaluate available technologies to ensure that we utilise the most accurate and sophisticated digital marketing tools and software to conduct Website, SEO, UX, Google Ads, Content, Social Media, Online Brand Reputation, Sentiment and Analytics Audits; as well as Competitor Analysis; Online Market Research and ongoing Digital Marketing performance benchmarking, optimisation and management.

BlueMagnet partners with only the best web development companies and responsive web design companies, to ensure that your website is planned and development according to the highest standards.

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Years Digital Marketing Experience
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Top Performing Digital Campaigns
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Trained Digital Marketing Professionals
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Years SEO & UX Experience

Our Students Work At

Looking for custom designed on-site Digital Marketing training for your team?

BlueMagnet offers onsite custom designed training to empower your team with relevant digital marketing and digital literacy skills. We run a series of skills assessments to identify the current proficiencies and gaps across various digital competencies, and assist companies in devising a tailored training plan to meet the unique digital skills development needs of your organisation.

Our digital experts have extensive experience having trained both large and small groups across all areas of digital marketing. Whether your team is fairly advanced or have no digital skills at all, we can customise a training programme that will take their digital skills from zero to hero in as little time as possible.

Customised in-house training will keep your marketing team up-to-date with the latest digital skills, which can be delivered at your premises or at our training centre in Johannesburg. Additional costs may apply to on-site locations outside of the greater Johannesburg area. Skills Assessments are quoted for separately based on the nature and number of assessments required.

A full day on-site custom course will cost R18 000 ex vat for a full day group training session which includes up to 10 people attending. Additional attendees thereafter will be charged at R750 ex vat per person.