What makes Gillian such an incredible trainer, is her down to earth approach to learning. With all the time in the world to share information, her ethos permeates through the entire company. By continually sharing information we are all able to grow and innovate in an industry where stagnation can lead only to the closing of doors.
Having been in the online industry for 18 years now, Gillian’s experience extends beyond the internet to traditional media. From above-the-line and below-the-line advertising, to more hands-on public relations and even event management, she’s seen it, done it and improved in it.
Without deviating entirely, Gillian gained notoriety for her strategic input at Jobs.co.za, which resulted in her leaping from sales representative in 1997 to General Manager in 1998 where after she moved on to explore other avenues in the digital industry. After almost a decade, she returned as CEO and shareholder to Jobs.co.za, where, together with her team, in under 8 months they rebuilt the Jobs.co.za recruitment portal. Even during South Africa’s financial downturn, they grew their database and turnover at a rate of knots, grabbing the attention local and international job boards. Gillian founded Blue Magnet Digital Solutions in August 2007.
The number of certifications she has is not only in the double digits, but she is also certified to teach and share all of her invaluable information. Through Blue Magnet Digital Solutions, Gillian has continued to follow her passion and evolve her own online marketing skills by providing internet marketing training, consulting to both corporate and advertising agencies within the realm of Google AdWords Implementation, search engine optimisation (SEO), content marketing, online reputation management and social media strategies.
Gillian is unique in her holistic approach and in the way in which she runs her business. ‘… my approach (to SEO) has always been that we need to first understand the problem. Let’s treat the cause, not the symptom, so I put our in-depth audits first. I always insist that we first diagnose the strengths and weaknesses before simply prescribing a course of action. Without proper diagnosis and analytics, I do not believe that any SEO company can guarantee a long-term sustainable SEO Strategy.’
Quote: “If you don’t invest in building your online brand, your competitors will invest in destroying it.” – Gillian Meier