How many of us in the SEO and Digital world have heard people say ‘what is the Google Search Algorithm and how does it work?

Let me be clear – if anyone says to you that they know every aspect of the algorithm and how it works in detail, walk away. Why would Google release their internal source of what makes them revenue? Here’s an example which I like to use in our SEO training courses.

Let’s say you discover a diamond mind in an unknown location. You work out a plan to travel to this place and discover the secret – your strategy to get these diamonds work and you have planned it all out. You will never release this to the world. Why would you? You will lose your revenue and your success.

Digital Analytics Audits and InsightsHowever, for the first time ever Google have released their 160 page Quality Guidelines Document. What does this mean? AS SEO’s we know have a gold mine of information to utilise and be the best. At BlueMagnet we strive to be the best and to know the latest changes and trends in all things digital and SEO.

I Read this great article by Search Engine Land which is where I discovered most of this info.

Here’s a summary of the talk in the industry:
Google has recently released the full form of their Search Quality Rating Guidelines, a 160-page PDF report. This is the first time they have done this and this opens amazing doors for us SEO’s to go to the next level. Earlier this week, the document was actually leaked and then it became official. Funny enough, the quality guidelines was also leaked in 2001, 2008, 2012.

Google did release a shortened adaptation in 2013 yet has now chosen to discharge the full 160-page form that was originally only accessible to these Search Quality Raters. Google’s Mimi Underwood said that “appraisals from evaluators don’t decide individual site rankings, yet are utilized to offer us some assistance with understanding our trials.” She included, “The evaluators construct their appraisals in light of rules we give them; the rules reflect what Google thinks the clients need.”

Underwood inferred that Google will keep the record upgraded after some time, as they are always reviving it “as pursuit, and how individuals use it, changes.” How cool would it be to be a quality evaluator at Google!? Let us take this as inspiration that we can always grow and always get better at what we do and now we may have a bit of extra help from our friends over at Google.

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