Gain a solid understanding of key social media marketing including content marketing, and platforms on which you can promote your content. Learn how to develop an effective editorial plan to grow your digital presence and increase engagement with your customers. Boost brand awareness with content that makes your users want to share, tweet and pin your path to social media success. This course will take you through practical steps to audit, create, market and measure your online content through social platforms.
Day 1: Content Marketing Strategy
Day 2: Social Media Marketing
- How to conduct a content analysis
- How to create a content editorial plan & content budget
- How to re-purpose offline content for online marketing purposes
- How to get users to engage with your content through social media platforms
- How to use content to drive better Google Ranking
- How to select the right metrics and tools to measure the success of your online content
