Certified Digital Marketing Professional
19-23 August 2019
8:30 am to 4:30 pm including lunch and refreshments
Location & Venue
JohannesburgStatford Office Park, Broadacres. Fourways.
R20,995 ex. vat.
Includes refreshments, lunch & training material. Group discounts for 3 or more delegates from the same company. Early Bird Discount: Save 10% if paid 30 days prior to the course date.
Please take note: Early Bird and Bulk Discounts do not apply in conjunction with promotions.
Limited to 20 delegates per course. Book early to avoid dissapointment.
Terms and Conditions
Cancellations, Re-bookings and Postponements
Notification of cancellation, re-bookings or postponements must be received in writing by email. The following sliding scale applies if received in less than 14 working days prior to the scheduled start date of the course.
Notice Period Cancellation - Re-booking Fee
- Within 7 to 14 working days - 30%
- Within 5 to 7 working days - 75%
- Less than 3* working days - 100%
*Also applies to delegates who fail to arrive on the day.
Delegate Cancellations, Re-bookings or Substitutions
Any fees already paid will be credited, less the cancellation or re-booking fees due, and may be used against another BlueMagnet course within six months from the date of payment. No cancellation fees will apply in the event that a substitute has been booked by the delegate or his/her Company. BlueMagnet does not provide refunds for cancellations, re-bookings or postponements.
BlueMagnet Cancellation, Postponements or Changes
BlueMagnet reserves the right to cancel or reschedule a course that fails to attract sufficient delegates. BlueMagnet also reserves the right to make changes to course schedules or location (within 30km) at its discretion. In either case, the delegate will be advised at least two working days in advance via email and/or telephonically.
In the event that BlueMagnet cancels or reschedules a course, payments received at the date of cancellation will be credited in full towards a future BlueMagnet course and must be utilised within six months from the date of payment where after, the credit shall automatically be forfeited.
This 5-day practical course will provide you with an introduction to key digital marketing specialisms, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO; taught by leading digital marketing practitioners.
By the end of this program, you will be able to:
- Increase your website’s visibility through search engine optimization techniques
- Drive qualified traffic to your website through pay-per- click advertising
- Execute digital display campaigns
- Capture, segment and manage email subscribers in order to plan and execute a successful email marketing campaign
- Use suitable social media channels for different business goals and objectives
- Measure and optimize your social media campaigns
- Leverage mobile marketing for its micro-targeting advantages
- Analyze and optimize your overall digital marketing activity
- Create a formal digital marketing plan for your business
There are ten modules in this course that provide in-depth coverage of all of the key disciplines required for best practice digital marketing. The titles of the ten modules are: -
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- SEO (Search Engine Optimization)
- Paid Search (PPC) with Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimization
- Analytics with Google Analytics
- Digital Marketing Strategy
30 Hours | 10 Modules
Whether you're a complete beginner, business owner or marketing professional looking to upgrade to digital, this course is perfect for you.
Widely attended by Marketing Managers, Digital Managers, Online Marketers, Digital Media Consultants, Internet Marketing Consultants, Search Engine Marketers, Social Media Co-ordinators, Website Owners, e-Commerce Managers, Webmasters, Communications Managers, Content Managers, Copywriters and Online Publishers.
Our courses are reviewed by the Syllabus Advisory Council, which is composed of leading digital companies including Google, Facebook, Twitter and LinkedIn. Our learning content is shaped by the industry stakeholders that matter most. The Professional Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategise and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.
Did you know that 92% of our graduates have said that our course has had a positive impact on their career?
Become a Certified Digital Marketing Professional today.
The internationally recognised Professional Diploma in Digital Marketing course is the global certification standard for digital marketing; designed and taught by industry experts and validated by the world’s leading and most influential brands. Students who complete this course will be eligible to take the Digital Marketing Institute's internationally recognised Certified Digital Marketing Professional accreditation.
Important Notice: This course is not SETA accredited and is not registered with the Department of Higher Education in South Africa as a tertiary qualification, however the accreditation is approved and credit rated by the Scottish Qualifications Authority at Level 8 on the Scottish Credit and Qualifications Framework (SCQF), and is comparable to Level 5 on the European Qualifications Framework.
BlueMagnet is an accredited Global Training Partner to the Digital Marketing Institute.