Strengthen relationships with audiences through a targeted communications strategy.
Email Marketing is still a key marketing channel used by most companies in driving business objectives. Email communications not only drive increased leads and engagement, but is also significant in acquiring more conversions through ongoing engagement with customers.
South Africa's POPI Act however applies strict rules and regulations that marketers must conform to, or face significant fines or even jail time. It is a criminal act to send unsolicited emails to existing or prospective customers. BlueMagnet has experience with the POPI Act and can conduct a detailed POPI audit to ensure that your marketing is legal and compliant.
We offer further email marketing consulting services such as creation of an objective driving content and editorial plan, assistance with content, distribution and subscriber management. We also provide landing page optimisation services to drive increased conversions from your email campaigns. Email marketing should not only be integrated as part of an overall digital marketing strategy, but should also be tracked using advanced analytics and tracking to determine the performance of the campaign and to inform optimisation of your email marketing strategy.