Boost authority and credibility through value driven content marketing strategies.
Context Marketing is key to incorporate in your customer driven content marketing strategy. It is about creating digital assets, that you own, that add value to your online audience while promoting your brand as an online authority. Creating a digital content marketing strategy is key to business success and starts with a Content Audit prior to creating you online content strategy. Our content strategist, together with a professional content marketing agency, will ensure your content marketing strategy plan is both contextually relevant and conversational.
Your content plan must include a variety of content strategies including content optimisation, a content plan for social media, your online content strategy and website content strategy. Articles, Case Studies, Video's, Infographics, Testimonials, Press Releases, eBooks and Blogs, as well as user generated content need to fall into your overall Content strategy. All of which must be designed to attract users and links to your website to increase engagement with your brand and to raise your brand's credibility as the industry expert.
Our Content strategy marketing consultancy includes research, audits and your actual Content Marketing Strategy. Our consultants assist with creation of your content calendar, social media content strategy and incorporate your full strategy into your master editorial plan prior to looking at your content promotion. Our digital content manager sets clear KPI’s and specific goals for each piece of owned content and expertly ensures that all content writing adds value to your overall business plan through continual tracking. Ensuring your business communication and content are aligned to your objectives, our content marketers create content that is specifically targeted to reach a desired audience, to achieve a desired result.