Search Marketing Case Study: Industrial Machinery


A South African company provides industrial machinery to rent or buy to construction and manufacturing companies commissioned BlueMagnet’s services to:

  • increase quality search traffic to the website;
  • increase organic rankings for relevant and high volume search terms on Google;
  • drive more leads from search through the website (increase conversions); and
  • increase the popularity and authority of the domain


BlueMagnet the following results in 10 months:

  • 24% increase in average number of enquiries from the website.
  • Conversions targets were exceeded by up to 43% in some months.
  • There was an increase of 140% in Google organic rankings.
  • Click thru engagement from paid search ads increased by more than 1000%.
  • Authority (Popularity) of domain has increased.
  • 58% more linking domains.
  • 98% increase in backlinks.
  • The company out-performed its local competitors in terms of domain authority.
  • Website traffic doubled and the website’s SEO health was consistently good.

In conclusion, BlueMagnet had a significant positive impact on the website’s performance and brand authority online.