The internet is becoming an integral part of a consumer’s purchasing decision, where 60% were informed of their recent purchase via the Internet, from getting initial ideas to reaching a final decision. Having negative listings on the first page of Google, or negative mentions on social media can severely damage your business (or personal brand).
The content in this course is suited to both private or professional individuals who are suffering from negative publicity online, while also providing valuable tips and guidelines for businesses who wish to improve their brand's online reputation. Brand Managers, Social Media Managers, SEO's, Public Relations (PR) & Communications Managers and Marketing Managers should also attend.
What you will learn
This 1-day workshop will teach you how to improve your reputation online and suppress negative rankings on Google as we take you through the process of developing an Online Reputation Management Strategy to analyse, monitor and enhancing what shows up when someone searches for your brand on Google.
The power of the connected consumer.
Key stats and trends on the impact of brand mentions on consumer buying decisions.
The psychology of the socially connected consumer.
The difference between defamation and freedom of speech.
How Google ranks publisher and user-generated content.
Google's position on removing listings from its index.
How to analyse your online profile to find positive or negative brand mentions.
How to handle negative, defamatory or unfair content on Social Media.
Learn how boost positive content to drown negative Google rankings.
How to create and optimise online profiles that can dominate the first page of Google.
How to create assets that can dominate search results pages.
How to continuously track and monitor your online reputation.
R2,500 ex vat. Includes course materials & lunch.
Early Birds save 10% if paid 30 days prior to course date.