Practical Workshop: Keyword Research & Search Trends

  31 March'16 (1 Day) Johannesburg

Did you know that Google captures more than 90% of the world's online audience, and that more than 70% of customers use Google to research an product or service before buying? Most people won't go past the first page of Google, which makes it essential for marketers to find the Google sweet spot (what the users search for and how to beat your competitors to that top spot).

This workshop will teach you how to find search trends and seasonal peaks for your products or services while identifying the most opportune time to positioning yourself online to capture your market.

Subject Matter Experts

Gillian Meier

Gillian Meier

Founder - Chief Executive Officer
Ceri James, Executive Director

Ceri James

Partner - Business Development Executive

What you will learn

  • How to find rising trends and search interest relevant to your market.
  • How to identify the most suitable keywords to target for search marketing.
  • How to find search volume, trends and competitiveness for your market
  • How to select keywords that will offer the best opportunity to rank on Google.
  • How to identify your search competitors & how they rank on Search Engines.
  • How to create a search targeting strategy for SEO and PPC opportunities.

Note: We recommend participants consider registering for our On-page SEO  and Off-Page SEO Workshops following this course.

Who should attend

Online copywriters, Search Marketers, SEO & PPC Specialists,, Bloggers, Marketing Managers, Digital Managers, Journalists and Content Specialists.

R1,950 ex vat. Includes course materials & lunch.

Early Birds save 10% if paid 30 days prior to course date.

Bulk Bookings & Package Discounts available.