Category Archives: Social Media

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2017 Wrap Up- Digital Marketing Trends

The online world was an exciting bubble of activity in the year 2017. When looking at digital marketing trends over a given period,…
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State of Social Media in South Africa 2018

We’re four months away from 2018 and brands in South Africa and the globe are preparing to take full advantage of the boundless…
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Top Social Media Trends in South Africa for 2017

Social Media Landscape or 2017 & Biggest Shifts in Social Media Trends in South Africa Ceri James & Jessica McEndoo of BlueMagnet discuss…
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The State of Social Media in South Africa 2016

A Review of Social Media Stats South Africa With barely any change from 2015 to 2016 in the social media stats South Africa,…
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The State of Social Media in South Africa 2015

A Review of Social Media Statistics in 2015 See also: The State of Social Media in South Africa 2012 The State of Social…
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What is the meaning of data-driven content marketing?

What is marketing? The new buzz in the market is “data-driven content strategy”. This begs the question: what is marketing? Marketing is no…
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Audit your social and laugh all the way to the bank.

Cornel West stated that you can’t move forward until you look back. For most companies entering into content marketing and social sharing, there…
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Facebook organic reach is not dead, your content plan is.

The organic reach debate continues where “experts” are saying low company Facebook reach is due to the Facebook algorithm update and the only…
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Social Media Strategy: Basic Guide By Jessica Rose McEndoo

In 1977 Samuel Moore “Sam” Walton (founder of Walmart) stated “There is only one boss. The customer. And he can fire everyone from…
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Can you pay your way to the top of Hotel Finder Rankings?

This is the final post in a 4-part post about Google’s latest travel industry updates. Read part one ‘Will your Hotel Thrive or…
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