Category Archives: Online marketing

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What is a Landing Page?

According to Dictionary.com (www.dictionary.com) a Landing Page is a web page which serves as the entry point for a website or a particular…
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2018 Digital Marketing Trends To Watch

2018 is right around the corner. Less than 15 days type of ‘right around the corner’. If you aren’t already on holiday then…
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Why is Mobile SEO important to your Digital Strategy

The race for domination of the mobile eye-ball is on, and its picking up pace. The question is are you leading this race,…
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Mobile Marketing. Are you ready for next generation marketing?

What is Mobile Marketing and how can brands gear up for next generation, connected marketing? In today’s world, the consumer is in charge…
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The Connected Consumer Research

What is driving the increase in Online Shopping Behaviour and why should businesses care about the Connected Consumer? BlueMagnet shares our thoughts in this interview…
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What is the meaning of data-driven content marketing?

What is marketing? The new buzz in the market is “data-driven content strategy”. This begs the question: what is marketing? Marketing is no…
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Social Media Strategy: Basic Guide By Jessica Rose McEndoo

In 1977 Samuel Moore “Sam” Walton (founder of Walmart) stated “There is only one boss. The customer. And he can fire everyone from…
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BlueMagnet Awarded License By The Digital Marketing Institute For Mauritius

17 December 2015 – BlueMagnet announces today that it has been awarded an extended license by the Digital Marketing Institute to introduce its…
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Innovative Brands of the Digital Era

Things are shifting in the most unpredictable ways and with the emergence of mobile devices, tablets, social media and artificial intelligence; there is…
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How to become a Digital Marketing Professional in South Africa

You love the web and marketing, so naturally you love digital marketing. If you want to turn digital marketing into a fruitful career…
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