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There are certainly a lot more than just 10 common errors that we frequently encounter, however we would like to share with you the top 10 that we come across most often that have resulted in some devastating effects on a company's overall digital performance. These are listed below: 1. Migrating or upgrading a website without proper planning 2. Managing separate mobile and desktop websites 3. Not doing thorough due diligence on SEO Agencies 4. Reactive social media marketing 5. Neglecting the power of LinkedIn networking 6. Allowing unskilled practitioners to manage your digital strategy 7. Dropping SEO budgets in lieu of paid search 8. Ignoring the competitive landscape 9. Failing to track and measure absolutely everything 10. Basing your digital spend on pure assumptions

The 10 most self-destructive Digital Marketing mistakes of 2014

As digital marketing & SEO (search engine optimisation) analysts we spend a large amount of our time figuring out why a company’s digital marketing strategy or SEO budget failed to deliver the results that they had hoped for.  When everything…
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Practical Workshops

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page…
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Does Google Favor Google + in Search Rankings?

There has been much debate around whether or not Google places preference on Social Media Signals from it's own Google+ over other social shares from the likes of Facebook or Twitter. At the New Generation Social Media conference in Johannesburg…
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SEO Checklist for your Mobi-site

Many companies now have a traditional web site, a mobi-friendly optimised version of their website as well as an app. Maintaining three different versions of your website is both time consuming and expensive, and if you do not implement it…
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14 Best practice tips for Mobile Marketing

Here are some basic guidelines to follow in order to deliver a mobile campaign in line with global best practices. Keep your message and instructions as simple as possible as users are still adapting to mobile marketing. To attract more…
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20 Tips on how to execute your Mobile Marketing Campaign

Here are 20 top tips to consider before you execute your mobile marketing campaign. Decide on your overall message and objectives. Know what devices are accessible to your target audience. Will you need to partner with service providers? Will the…
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