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Does Google Favor Google + in Search Rankings?

There has been much debate around whether or not Google places preference on Social Media Signals from it's own Google+ over other social shares from the likes of Facebook or Twitter. At the New Generation Social Media conference in Johannesburg…
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SEO Checklist for your Mobi-site

Many companies now have a traditional web site, a mobi-friendly optimised version of their website as well as an app. Maintaining three different versions of your website is both time consuming and expensive, and if you do not implement it…
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14 Best practice tips for Mobile Marketing

Here are some basic guidelines to follow in order to deliver a mobile campaign in line with global best practices. Keep your message and instructions as simple as possible as users are still adapting to mobile marketing. To attract more…
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20 Tips on how to execute your Mobile Marketing Campaign

Here are 20 top tips to consider before you execute your mobile marketing campaign. Decide on your overall message and objectives. Know what devices are accessible to your target audience. Will you need to partner with service providers? Will the…
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Adopting a Mobile Search Strategy

It is estimated that 94% of people in South Africa have mobile access compared to 11% with internet access in 2011. For many people, mobile is their primary means to access information, yet the adoption by mobile web users and…
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Google Launches new Keyword Planner Tool for AdWords

See what Google has in store for you with the new Keyword Planning Tool.  Learn how to use the new AdWords Keyword Tool and check out the 3 Best Keyword Research and Planning Benefits available to you to improve your…
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