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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.…
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In-depth Articles Evergreen Content image

Gain better visibility on Google with Evergreen Content

In August this year Google introduced an update to its ranking algorithm which included new organic listings in the SERPs (Search Engine Results Pages) called In-depth Articles. These in-depth articles are listed towards the bottom of the SERPs as part…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On…
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Hack Attack: A Malware Discussion

In a series of blogs detailing the ins and outs of hacking and malware, we look for a deeper insight than that of the glorified silver screen portrayal (Hackers; circa 1995) which we may have once lapped up. A clear…
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Blue Magnet Kung Fu’s Google’s Panda

In the early hours of September 25th, Google slowly started rolling out a brand new Panda update (Panda 4.1) marking the 27th Panda release to date. What is Panda and why should I care? Google Panda is a filter that…
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