The State of Social Media in South Africa 2012

 

A Collection of Social Media Stats for 2012

See also: 
The State of Social Media in South Africa 2013
The State of Social Media in South Africa 2014
The State of Social Media in South Africa 2015

 

So it’s the beginning of 2013 (well almost – if we excuse the fact that January has just swooped past at the speed of light) and I thought it would be a good idea to take a quick look into the current state of Social Media usage in South Africa thus far. I have gathered stats from various South African surveys, official websites and also from influential leaders in the Digital Marketing and Social Media-sphere.

Social Media Logos South Africa

This is how Social Media in South Africa looks at the start of 2013:

Facebook:

Facebook is the world’s largest Social networking platform with over 1 Billion registered members globally.
Time Spent per month per person: 7 hours 45 mins
1 out of every 7 minutes online is spent on Facebook
The average user has 130 friends
800 million updates every day
More than 6,1 Million South Africans are on Facebook
Facebook is South Africa’s fastest growing social network with over 100,000 new members registering each month.
The proportion of urban adults using Facebook is a little less than double rural users – but rural users are now at the level where urban users were 18 months ago, having officially crossed the urban-rural divide.
5,2 Million Mobile Users and 3,2 Million Smartphone users in SA
50/50 Male/Female Split
2,8 Million are over 18 years of age
1,3 Million+ Johannesburg | 960K Cape Town | 840k Pretoria | 550k Durban

Twitter:

200 Million Twitter Accounts
100 Million active users worldwide
50% log in on a daily basis
350 million tweets per day
13% of online adults use Twitter
1.6 Billion search queries per day
The average Twitter user has tweeted 307 times.
163 billion tweets since the dawn of Twitter
1,1 Million Registered Twitter Users in South Africa
405,000 Active South African users
520,000 Unique South Africa visitors to Twitter.com
Average of 115,000 Tweets in South Africa p/day
Average of 3,4 Million Tweets p/month in South Africa
South Africans generate average of 80 Tweets p/minute
Most active cities: 19,684 Johannesburg | 14,273 Cape Town | 6,537 Pretoria

LinkeIn:

More than 175 million members in over 200 countries and territories.
Sixty-two percent of LinkedIn members are located outside of the United States (August 2012)
LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and surpassed 5.3 billion in 2012.
More than 2 million companies have LinkedIn Company Pages.
23 percent of unique visiting members come from mobile apps, versus just ten percent a year ago. That number reaches 27 percent when including mobile visits to the website. (June 2012)
There are more than 2, 2 million South African’s on LinkedIn
600k between the ages of 18 to 54 years
840k Johannesburg | 313k Cape Town | 160k Durban
Approx. 70,000 members in Government Sector
950k at Executive or senior management level.
500k are unpaid or at entry level
20k are currently in training
35% of graduates use LinkedIn as a primary source for their job search.
Executives from all of the Fortune 500 companies are on LinkedIn

Google+:

There are over 400 Million Google+ users in the world with almost half-million South Africa users
36.32% Married | 31.92% Single | 42.42% looking for networking | 39.40% looking for Friends
Approximately 71% of users are male
Majority of users in SA – at 37.3% – are aged 25-34, followed by 18-24 year olds comprising 35.8%

YouTube:

Over 800 million unique users visit YouTube globally each month
Over 4 billion hours of video are watched each month on YouTube
72 hours of video are uploaded to YouTube every minute
70% of YouTube traffic comes from outside the US
YouTube is localized in 43 countries and across 60 languages
In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
There are approximately 6 Million users in South Africa
YouTube Grew by just over 1 Million in the last 6 months in South Africa
The largest age group is 18-24 with total of 1 953 400 users, followed by the users in the age of 25-34
49% male 51% female

There are many other Social Networks being used in South Africa, however this post reflects the most popular networks.
Sources:
World Wide Worx, She’s The Geek, My Broadband, YouTube, Digital Marketing Institute

About us and this blog

BlueMagnet is a performance digital marketing consultancy and training company with a collective team of over 40 years experience in digital marketing. We employ subject matter experts to offer insights in SEO, Social Media, Content, Web Development and UX.

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