Paid Search Services

Attract target audiences to your website through Google AdWords advertising.

 

Paid Search Advertising is about creating keyword targeted campaigns which is visible to a qualified, active customer who is searching for your products or services. This includes a variety of advanced campaigning tactics performed by Google Qualified Advertising professionals who are experienced in keyword research, competitive analysis, search trends, bidding strategies, ad copy-writing, performance management, optimisation, analytics and landing page or conversion optimisation.

 

Our Google AdWords specialists have in excess of 10 years experience in PPC advertising strategies and provide extensive consulting and mentorship services to ensure that our client's Google Campaigns are optimised in accordance with Google's best practice guidelines, while ensuring the highest possible return on investment. 


Unlike standard PPC Agencies, BlueMagnet begins with extensive competitive and keyword research and conduct a thorough analysis on the current opportunities on search - we call it the 'search sweet spot'. We devise a targeted CPC bidding strategy and write highly effective paid search ads for our clients campaigns, which drive users to highly optimised landing pages that have been designed in line with usability and paid search best practice guidelines. We have extensive experience in conversion optimisation, and our Paid Search Consultants will continuously optimise our client's Google Advertising campaigns to drive the lowest cost-per-conversion in line with targeted objectives and goals.

 

Coupled with our extensive experience in advanced conversion tracking and analytics, as well as our experience in search engine and user optimisation, we are well equipped to either train or consult to your paid search team to ensure the highest return on your investment.

Other Expertise

Increase visibility on search engines through SEO compliance and website optimisation.

Encourage engagement with influencers and communication with target audiences.

Boost authority and credibility through value driven content marketing strategies.

Enhance the user's journey through scientific user-centered analysis and conceptual design.

Acquire more conversions through optimised landing pages and responsive websites.

Strengthen relationships with audiences through a targeted communications strategy.

Sophisticated reporting and measurement on ROI through objective driven performance metrics.

Make more informed digital marketing decisions through ongoing empowerment and mentorship.