This
3-day programme will enable you to acquire the necessary skills of an Internet
Marketing specialist by discovering the trends, tips and techniques of Search
Engine Optimisation (SEO), Google AdWords, Web PR, Online Copywriting and
Social Media Marketing Strategies.
Day 1:
SEO Techniques
Understand the core principles of Search Engine Optimisation and how to
implement good website structures, increase popularity and remain trustworthy
and credible while avoiding black hat techniques that could drop your listings
or get you blacklisted from Search Engines.
Day 2: Google AdWords Techniques
This course led by a Qualified Google Advertising Professional will show you
how to effectively research, set up, manage and optimise your AdWords campaigns
to gain a competitive online advantage. If you want to increase the quality and
quantity of visitors to your website fast or if you simply want to increase the
visibility of your website, then search engine advertising programmes such as
Google AdWords should be an essential part of your internet marketing strategy.
No matter what the size of your company is, if you have a website then you
should be attending this practical hands-on course.
Day 3: Web PR & Online Copywriting
This course will teach you the fundamental principles of web PR, SEO and online
copywriting, online reputation management, article marketing, social media
optimisation and how to write for online articles and press releases for RSS
feeds and content syndication.