Advanced Search Engine Optimisation Techniques

1 Day Search Engine Optimisation Workshop

Understand the core principles and techniques to apply when developing a new website or learn how to perform an audit analysis on an existing website to improve web page rankings through proper SEO site architecture, SEO-friendly copywriting, enhanced credibility and popularity.

The course will cover the following:
  • Your SEO Toolbox
  • Keyword Analysis
    • Keyword Research
    • Search Engine Rankings
    • Search Term Competition
    • Competitor Rank Checks
  • Performance & Popularity:
    • Google PageRank
    • Alexa Traffic Rank
    • Site-load Speed
    • Link Analysis
    • Indexed Pages
    • Dmoz Listing
    • Site Crawl
    • Canonical URL Check
    • Domain Age
    • Google Banned URLs
    • SEO-friendly URL's
  • On-Site Optimisation:
    • Sitemap
    • Hosting & Domain Names & Age
    • Sitemaps
    • Robots.txt
    • Frames/iFrames Check
    • Forms Check
    • JavaScript & Styles
    • HTML Validation
    • Meta Descriptions & Kewyord Tags
    • Header Tags
    • Alt Tags
    • Navigation
    • Anchor Text
    • W3C Compliance
    • SEO Friendly Images
  • Content Analysis:
    • Keyword Density
    • SEO Copywriting Considerations
    • Duplicate Content Penalties
    • White-labelling Content
  • Black-hat Techniques & Spamming to avoid!
  • Google Analytics  - Monitoring Performance

Book Online Now!


Who Should Attend
This course will benefit web designers, web developers, marketing managers, online marketers, techies, Search Engine Optimisers, business managers and website owners who want to see improved results from their website’s online presence.

Course Duration
One Day Course

Course Fee
R1 950 plus VAT

Venue
Indaba Hotel, Fourways.
Johannesburg

Fee Includes
Course material
Tea, Coffee & Refreshments
Lunch
Certificate of Completion
Book Online Now!

View references & testimonials from previous delegates here.