Search Marketing Case Study: Automotive Dealerships


A South African automotive website promoting new and used vehicles on behalf of dealerships commissioned BlueMagnet’s services to:

  • increase quality search traffic (Organic & Paid) to the website;
  • increase organic rankings for relevant and high volume search terms on Google;
  • drive more visitors to the dealerships websites to search for a vehicle and enquire; and
  • Use social media as an ‘outreach’ strategy to support the SEO efforts.


BlueMagnet the following results in 10 months:

  • 291% increase in paid search advertising reach
  • 133% increase in paid search ad engagement
  • 111% increase in conversions from paid search
  • 138% increase in Google organic rankings
  • 296% increase in social media reach
  • 105% increase in website traffic increased

In conclusion, BlueMagnet had a significant positive impact on the website’s performance and brand authority online.