Practical Workshop: Social Media & Content Marketing

  01 & 02 September'16 (2 Days) Johannesburg

Learn how to develop an effective content strategy to grow your digital presence and increase engagement with your customers using Social Media.

This course will take you through practical steps to audit, create, market and measure your online content through social platforms.  

Day 1: Content Marketing Strategy
Day 2: Social Media Marketing

Subject Matter Experts

Kekeletso Zandile

Kekeletso Mabizela

Social Media Community Manager
Lerato Modikoe

Lerato Modikoe

Social Media & Content Assistant
Jessica McEndoo

Jessica McEndoo

Head of Content & Social Media Strategy
Gillian Meier

Gillian Meier

Founder - Chief Executive Officer

What you will learn

  • How to conduct a content analysis
  • How to create a content editorial plan & content budget
  • How to re-purpose offline content for online marketing purposes
  • How to get users to engage with your content through social media platforms
  • How to use content to drive better Google Ranking
  • How to select the right metrics and tools to measure the success of your online content

Who should attend

Online copywriters, Bloggers, Marketing Managers, Digital Managers, Journalists and Content Specialists.

R3,950 ex vat. Includes course materials & lunch.

Early Birds save 10% if paid 30 days prior to course date.

Bulk Bookings & Package Discounts available.