Practical Workshop: Online Copywriting

  15 April'16 (1 Day) Johannesburg

Our online content specialist will take you through practical steps to create an online content plan, while sharing specialist tips and techniques on how to write content for the web. 

Did you know that Google rewards websites with good content by placing them higher in the search rankings which is why content is becoming more important than ever before? Good content engages users, leads to conversions and increases overall return on your digital marketing spend.

Subject Matter Experts

Gillian Meier

Gillian Meier

Founder - Chief Executive Officer

What you will learn

  • Understanding your online audiences: Search engines & users
  • How to create a content editorial plan
  • Keyword relevance & research tools
  • Writing for the web
  • How to re-purpose offline content for online marketing purposes
  • Repurposing Content: How to re-use your content to increase exposure
  • Duplicate content penalties and how to remedy them
  • Selecting the right metrics & tools to measure content success 

Who should attend

Online copywriters, Bloggers, Marketing Managers, Digital Managers, Journalists and Content Specialists.

R1,950 ex vat. Includes course materials & lunch.

Early Birds save 10% if paid 30 days prior to course date.

Bulk Bookings & Package Discounts available.