Practical Workshop: Off-Page SEO & Link Building

  6 May'16 (1 Day) Johannesburg

Our SEO specialists will show you the most important off-page ranking signals and optimisation techniques to assist in increasing your website's authority and popularity on Google. 

Search Engine Optimisation includes on-page, off-page and technical techniques to rank well on Google. Did you know that more than 60% of Google's ranking algorithm considers off-page (off-site) signals to determine the popularity, credibility and importance or authority of your web content. 

Subject Matter Experts

Noxolo Ndlovu

Noxolo Ndlovu

SEO Analyst
Charlotte McEndoo

Charlotte McEndoo

SEO & Usability Analyst
Gillian Meier

Gillian Meier

Founder - Chief Executive Officer
Ceri James, Executive Director

Ceri James

Partner - Business Development Executive

What you will learn

  • What is off-page Search Engine Optimisation (SEO)
  • Important jargon & terminology (PageRank, Domain Authority, Link Equity)
  • How to increase your PageRank & Domain Authority
  • How social signals impact your rankings
  • Understand the most important off-page techniques to increase authority
  • How to analyse your (and your competitor's)  backlink profile
  • How to create an effective link building strategy
  • Link building tactics to avoid
  • What is link spam and Google penguin penalties.

Note: We recommend participants register for our Keyword Research and On-Page SEO Workshops prior to attending this workshop.

 

Who should attend

Search Engine Optimisation (SEO) Practitioners, Content Marketers, Marketing Managers and Digital Managers.

R1,950 ex vat. Includes course materials & lunch.

Early Birds save 10% if paid 30 days prior to course date.

Bulk Bookings & Package Discounts available.