This 1-day workshop will show you how to get maximum benefit from your Facebook Business Page as a Marketing Platform.
Gain hands on practical knowledge and stay ahead of Facebook’s best practice. Think of the value and opportunities by streamlining your workflows and gaining a greater clarity on what is happening on social media.
In September 2014, Facebook launched its very own version of a social media management tool which provides a number of benefits to agencies or larger enterprises using Facebook Pages as a marketing platform.
Some of these benefits and features include:
Single interface for enterprises and agencies
Keeps personal accounts separate from business accounts
Reduce business risk and increase control
Add people and assign partners
Management of multiple ad campaigns and pages
What you will learn
Understand what Business Manager is and the key features that it offers
Learn how to create a Business Manager profile
Learn how to assign employees and agencies with specific roles
Understand various permission and admin rights to safeguard your account
Learn how to add pages and advertising accounts
Learn how to use Ads Manager and set up conversion (pixel) tracking to measure ROI
Learn how to set up remarketing campaigns and build targeting lists and look-alike audiences.
Discover the benefits of the Power Editor to manage multiple campaigns and reporting
Who should attend
Facebook Campaign Managers, Social Media Managers, Advertising Agencies, Communications Managers and Marketing Managers.
R1,950 ex vat. Includes course materials & lunch.
Early Birds save 10% if paid 30 days prior to course date.