Practical Workshop: Facebook Business Manager

  1 July'16 (1 Day) Johannesburg

This 1-day workshop will show you how to get maximum benefit from your Facebook Business Page as a Marketing Platform. 

Gain hands on practical knowledge and stay ahead of Facebook’s best practice. Think of the value and opportunities by streamlining your workflows and gaining a greater clarity on what is happening on social media. 

Subject Matter Experts

Kekeletso Zandile

Kekeletso Mabizela

Social Media Community Manager
Lerato Modikoe

Lerato Modikoe

Social Media & Content Assistant
Jessica McEndoo

Jessica McEndoo

Head of Content & Social Media Strategy
Gillian Meier

Gillian Meier

Founder - Chief Executive Officer

Facebook Business Manager:

In September 2014, Facebook launched its very own version of a social media management tool which provides a number of benefits to agencies or larger enterprises using Facebook Pages as a marketing platform.

Some of these benefits and features include:

  • Single interface for enterprises and agencies
  • Keeps personal accounts separate from business accounts
  • Reduce business risk and increase control
  • Add people and assign partners
  • Management of multiple ad campaigns and pages

What you will learn

  • Understand what Business Manager is and the key features that it offers
  • Learn how to create a Business Manager profile
  • Learn how to assign employees and agencies with specific roles
  • Understand various permission and admin rights to safeguard your account
  • Learn how to add pages and advertising accounts
  • Learn how to use Ads Manager and set up conversion (pixel) tracking to measure ROI
  • Learn how to set up remarketing campaigns and build targeting lists and look-alike audiences.
  • Discover the benefits of the Power Editor to manage multiple campaigns and reporting

Who should attend

Facebook Campaign Managers, Social Media Managers, Advertising Agencies, Communications Managers and Marketing Managers.

R1,950 ex vat. Includes course materials & lunch.

Early Birds save 10% if paid 30 days prior to course date.

Bulk Bookings & Package Discounts available.

Who should attend