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Learn how to integrate
Search Engine Marketing into your Digital Marketing Plan as part of an
integrated Marketing strategy. As search becomes more targeted, localized and
mobile, marketers need to understand the fundamental principles involved with
these ever increasingly popular media channels.
This workshop will look at both natural and paid strategies
to reach more targeted audiences and increase conversions.
Course Contents:
- Understanding Search
Engines and their significance to your marketing plan.
- Essential Search Engine
Optimisation (SEO) principles and guidelines.
- What is Google Panda and
how does it impact your content strategy.
- Content management as
part of your online strategy.
- Leveraging various
research tools to plan your search strategy.
- Using Google AdWords for
paid search.
- Monetizing your website
using Google AdSense.
- Using Google's Tools to
assist you in improving your Search Marketing Strategy.
- Measuring the performance
& ROI of your natural and paid search campaigns using Google Analytics.
Who Should Attend:
Digital Marketers, Marketing Managers, Content Managers, Copywriters,
Designers, Web Developers, Website Owners.
When & Where:
Refer to Training Schedule or contact us for more information.
Duration:
1 Day Workshop
Cost:
R1,750 ex vat p/delegate. (Early Bird: Pay R1,250 ex vat if booked and paid
within 30 days of course date)
Includes
Course Material, Useful Check-lists & Guidelines, Refreshments, Lunch &
Certificate of Completion.
On-Site Workshops Offered: Please
contact us for a quote.
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